Since launching in 2017, the studio has created work for global names including Google, Nickelodeon and Sephora, as well as independent brands finding their voice.
Over the past five years, Catharine has helped move Form Play away from work-for-hire and towards a licensing-led model built around retaining ownership. By creating assets that can be licensed and expanded, the studio can build longer client relationships while allowing the recognition, creative depth and commercial value of its ideas to build over time—for both Form Play and its clients.
Co-Founder of Form Play
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Catharine Pitt is co-founder and Creative Director of Form Play, a UK character studio creating animation, illustration and story systems for brands.
Catharine Pitt
