There’s no second place 🏆 for creative that’s almost authentic. Only lost opportunities, lost customers, and lost profits.
BIEN meticulously gets the details right.
Hung Le and Ricardo Roberts are the co-founders of BIEN, a creative studio built on the belief that great storytelling transcends borders. Together, they bring decades of experience collaborating with world-class agencies, brands, and design studios, combining creative excellence with a global perspective.
Hung's journey began in post-war Vietnam before immigrating to the United States, where he built a career working with renowned studios including Digital Kitchen, Elastic, Brand New School, WeAreRoyale, and R/GA. Ricardo was born in Ecuador to an American Peace Corps volunteer and an Ecuadorian humanitarian before growing up in North Carolina, developing a lifelong fascination with culture, storytelling, and the power of media.
Today, they lead BIEN, partnering with international clients to create thoughtful, visually compelling work that makes a meaningful impact.
WATCH PRESENTATIONCo-Founders of BIEN
← Back to past speakers
Close isn’t BIEN enough.
Hung Le & Ricardo Roberts
