Lasso Studio Interview
In this conversation, Mack Garrison interviews Lindsay and Alan Lasseter, co-founders of Lasso Studio, about their journey in motion design and branding. They discuss their early experiences in the field, the challenges and joys of running a creative studio as a married couple, and the importance of authenticity in client relationships. The Lasseters share insights on their unique creative process, memorable projects, and the significance of trust and community in their work. They also reflect on their experiences with major clients like Apple and the lessons learned along the way, emphasizing the value of connection and collaboration in the creative industry.
Takeaways
Lasso Studios was founded in 2020 by Lindsay and Alan Lasseter.
Their early experiences in motion design shaped their creative journey.
Balancing work and family life is a priority for the Lasseters.
Authenticity is key in building client relationships.
Trust between clients and studios enhances project outcomes.
Memorable projects often stem from strong client connections.
The creative process is unique to each project and client.
Community and connection are vital in the creative industry.
Lessons from working with major clients can reshape studio practices.
Events like Dash Bash foster learning and collaboration among creatives.
Chapters
00:00 Introduction to Lasso Studios
02:02 Early Experiences in Motion Design
05:02 The Birth of Lasso Studios
07:07 Navigating Work-Life Balance as Partners
09:07 The Unique Style and Process of Lasso Studios
11:59 Authenticity in Client Relationships
15:09 Memorable Projects and Client Connections
19:47 The Importance of Trust in Client Partnerships
24:00 Lessons from Working with Major Clients
29:01 The Value of Community and Connection at Events
Transcript:
Mack Garrison (00:00)
Hey, what's up everyone? This is Mack Garrison, co-founder, director of content over at Dash, and we've got another speaker series interview with the talented studio, Lasso Studios, a husband and wife partners, Lindsey and Allen Laseter. They are co-founders and co-creative directors of Lasso Studio. I'm sure that doesn't get complicated. Co-creative directors, no butting heads there. Out of Nashville, Tennessee, since 2020, they've worked together to merge their passions and branding, design, and animation.
serving clients ranging from local clients and nonprofits they believe in to powerhouse brands, including Apple and more. As partners in both business and life, they are building their studio intentionally to balance raising a family, building the life they desire and creating a foundation that can hold steady when life shifts in major and unexpected ways. Ooh, I'm excited. Allen, Lindsey, so good to see you all. I know you both. Thank you so much for hanging out with us today and introducing yourself to the dash bash.
Audience.
Lasso (00:58)
Absolutely. Thanks for having us, Mack, and inviting us to the Dash Bash. This will be our first time. Yeah.
Mack Garrison (01:02)
Is this really your first time? my gosh. One,
disappointed you haven't been before. But two, incredibly excited that y'all are gonna be joining us this year. I think folks are really in for a treat. I've known you both now for a long time. Lindsey, you and I are in the producers channel. We talk regularly. And Allen, I swear Allen, I tried to hire you for like years. You're the most booked up freelance contractor I've ever met in my life. I think literally for five years Dash tried to hire you and we were never able to do it because you're always booked up.
Lasso (01:31)
Yeah.
Mack Garrison (01:32)
Well, let's hop into it. I'd be curious from y'all's perspective. It's always interesting to me in motion design because it's such an eclectic mix of people from different backgrounds who kind of find their way into this space. I'd be curious from y'all's perspective, what are some of those earliest moments of motion design? When did you kind of realize, this is a cool field to be in? And I could toss that. We'll start off with you, Allen, and then we can go over to you, Lindsey.
Lasso (01:58)
Yeah, think my first, my truly first experience with motion was actually, I was just kind of thinking about this earlier, was working with a company I used to work for full time. That's right. Red Pepper, here in Nashville, and I didn't really know what I was doing, but I had a friend who knew After Effects and he had shown me a little bit of stuff and Red Pepper needed someone to just like make some little graphics move for like a...
Mack Garrison (02:13)
nice.
Lasso (02:28)
type video for some company and so I like jumped into like some really kind of simple what is it kinetic type kind of stuff so that was kind of like yes totally yeah and so I kind of that was like kind of my first kind of dipping my toe into the waters kind of memory and then my
Mack Garrison (02:38)
yeah, classic, classic. It's the gateway animation to animation is kinetic type.
Lasso (02:55)
My first full-on motion experience was doing some intro titles for a Google conference in Nashville in, what was that, 2013 or something like that, That was another thing where I had just a little bit of experience. The project fell into my lap and I was just thrown to the deep end. That was like it.
Mack Garrison (03:05)
wow.
Was your background always
design, Allen? Did it start kind of with design and creative and then there was this kind of like moment or two that you got into the motion side of it?
Lasso (03:26)
I was more like specifically like live-action like I really wanted to like be a director like for like live-action like film that kind of thing and I just kind of yeah stumbled into motion through that.
Mack Garrison (03:28)
Mmm, okay.
super cool. And I feel like I feel like everyone's got that friend. It's like, hey, look at this cool thing I made. You want to do something similar? You're like, yeah, that sounds kind of fun. How about how about you, Lindsey? What was kind of your early experience with the animation space?
Lasso (03:43)
Total it. Yeah.
Yeah, I mean, honestly, it came through Allen. We met at art school and we literally lived across the hall from each other. And that's how we got introduced. And Allen was studying film and I was studying graphic design. We both had transferred into college. This was kind of like our second go around, right? Of like the first thing we were both studying. Allen originally studied graphic design, though, too. So I think it's interesting all the overlapping. And so, yeah, really for motion.
Mack Garrison (03:54)
nice.
Okay
Lasso (04:17)
And I think what I remember most was like recognizing how much power that could have. Like he mentioned the agency job that I had more in the advertising realm. But what was really cool for me in experiencing it was seeing Allen's shift and discovering it was something that he really loved and recognizing like it was a direction that he could take because.
Mack Garrison (04:34)
Mm.
Lasso (04:39)
Just being able to watch him develop his skills for it was really my real introduction. And yeah, like to your point of like someone sharing what's inspiring them, I feel like that was a really special way to be introduced to it and to get really inspired by a world that was definitely not my own.
Mack Garrison (04:53)
I love that.
What was the college that y'all met at?
Lasso (04:57)
It's called Watkins College of Art and Design and Film. Yeah, yeah.
Mack Garrison (04:59)
How cool. Nice. Do they still
have the art design program and all that stuff still run strong? Cool.
Lasso (05:05)
They do. I'm actually teaching
my first class there. They're part of Belmont University now and so yeah it feels fun to be kind of back into yeah college world.
Mack Garrison (05:14)
That's super fun. That's great. You go find a major that you love and you find a life partner. I feel like that's a, that's a huge win from going to school. So that's great. So y'all are, y'all are dating, you're creative, you're doing all this stuff. When was kind of this moment that was like, maybe, maybe we should start a studio. Maybe we make this more. Cause if I'm not mistaken, you were both kind of independent contractors for a bit, or maybe Lindsey, you were in house for full time. Like when was it this idea of like, let's, let's pull together a studio.
Lasso (05:22)
Yeah.
Yeah, I mean it was 2020 and I think for most people that was when like life, like oh life could be different kind of revelations came up and so for us I think a big reason was we had had our daughter at that point and I did have like worked in agency, boutique studio, in-house as a creative director and
was working freelance for probably about six months before that. And it was like proof to us of like, we can work in the same space, like, and know that we could still have a good relationship. And so really an opportunity came to us very beginning of 2020 for rebranding Nashville Design Week. And yeah, it was really a casual, I was telling Allen about it and it was like, wow, it would be really fun to take like what we just genuinely love.
Mack Garrison (06:25)
Fun.
Lasso (06:34)
being like branding and identity systems and motion and illustration. And there was so much freedom with that project. It really was a dream in that way of like a lot of trust. We are getting to create something that is for the creative community itself. And so there was so much freedom. And I think that was honestly the best way that it could have started out for us.
Mack Garrison (06:52)
Nice. It's
always good when it starts on like a project that you really love, right? And when it goes smoothly, you're really proud of it. You're like, dang, could I just do this more? Like, how do I do this more? You know, I find it so interesting, just being partners and working together. You know, how do y'all navigate that work life balance? Is it one of those things where like you kind of leave work at work and when you're off, it's like, look, we can't talk about the same work because we always talk about work. Or is it just part of life that that is just always around and y'all kind of just lean into that?
Lasso (07:01)
Yeah. Yeah.
Yeah, we kind of, think it's just kind of a juggle and we go in, you know, ups and downs of like being really good at the, you know, leaving work at work thing. And then we get into times where it becomes all consuming, you know, just kind of depending on how busy things are and what any given project requires. But the ideal is, we keep our work to pretty specific work hours. And, you know, we try to like be pretty intentional about hanging out as a family.
as much time as we possibly can and in those times work just doesn't come up naturally and then by the time we put our kids to bed we're like we can't we don't have any bandwidth to talk about work. it kind of lends itself to having a natural separation there.
Mack Garrison (07:51)
Sure
That's good. I'm glad
y'all aren't like that super, super couple that's just like on point all the time. Cause like I get home and I have to disconnect. just talk all day, do stuff all day. I'll just like, you know, veg out on the couch with my phone. So glad to know that y'all are human as well and doing that too.
Lasso (08:15)
Yeah, it's been interesting just like over the years learning how to communicate with each other in that way and like even helping each other of like remembering like hey this is not the time for this like we can move this to tomorrow and and supporting each other too of like we really did start the studio so that we could have like this balance that wasn't existing previously and so it's nice to be able to support each other in that.
Mack Garrison (08:24)
Yeah.
I love that. Well, I got y'all's website pulled up and I'm try to do my best to describe what I'm looking at on y'all's work to audiences listening to this. But you you have such like a funky style and I don't know how to describe this other than it one is incredibly unique. It feels old but modern, right? You're tapping into this kind of retro feel but it also feels really progressive and forward focus. It's such a good unique mixture of like compositions but there's such a sense of brand.
and branding that comes into it, of course, as being a brand studio and emotion studio. You know, how do you all I'm so curious about y'all's process, you know, because I think there's a lot of typical motion studios out there that might feel a little bit similar on their process. But for a group that has such keen insight on branding, maybe you could walk me through just like what does it look like on a project when you get something and it may be a high level.
Lasso (09:34)
I mean, it really depends on the client and on the end result. And that puts us into like, okay, who's owning since we're both creative directors and deciding like how that should go about. really, I think.
There is so much behind the scenes of like the years that both of us have been like honing in and especially for Allen as like the illustration that he brings and just his unique approach to motion. It feels like there's a lot of beauty of the work that's been building to that so that it can come more naturally in our process now. And we definitely like whether it's like a brand forward or a motion forward project, like we're like, okay, this is essentially the steps that we're gonna start moving in towards. But really, I think one of the big
things is connecting to the intent of the project, connecting deeply to the clients and creating a good flow with them. then, I mean really for the creative, I think one of the most important things is trying to get into the mindset and the flow where we can actually trust our own instincts.
Mack Garrison (10:30)
Mm-mm.
I love that. Anything you wanna add to that, Allen?
Lasso (10:34)
Yeah, I feel like one of the other things that kind of makes our process unique is that like, think, and this is something we're still kind of trying to figure out is...
Because when we first started, really saw ourselves, what was exciting to us was being able to not be a studio that does motion and also branding, but have those things integrated from the very beginning. And we've had a few projects like that, but obviously it's a little bit more of a niche kind of, you know.
market I guess for that. So that kind of makes things interesting. like when we don't have a project like that, like how do we keep like, how do we keep it like collaborative and working together as opposed to like, well you go do this, I'll go do this kind of thing. So that is something that we're kind of constantly having to think about a lot. Sure.
Mack Garrison (11:02)
Yeah.
Mmm.
Honestly, I think everyone is to a certain degree on like systems and process
type stuff. It's one of those things like you're like, you find something, it works super well, you keep doing it then you're kind of at this new place where you're doing new work and you're like, man, maybe we need to tweak this a little bit, right? I think something that I get from both of y'all just immediately is just so much authenticity, just even in our conversation today, I've met both of you in person, you are who you say you are, I can just get the vibe of how it's like working with you.
You know, how much do you feel like that aspect of it plays in, you know, to the work you do? Like if someone's out there thinking about starting their own studio, like, do you feel like it's pretty important to kind of understand just like your vibe and how you work and kind of your personality equally as as important as the work that you do?
Lasso (12:07)
Absolutely. I think that is one of the key components of like when people are hiring you like they're not just hiring your studio they're hiring like the essence of what you're bringing and what the relationship while you're working together can be like so I think that is such a key component.
And yeah, I remember like early days of my career and you know, places that I dreamed of working and eventually did get to work where they were just like, really, I want, you know, ideally we're not working together late at night on a project. Those times come sometimes and I want to work with someone that I'm going to have like just really good feelings about. Like we get to make that choice. So yeah, absolutely.
Mack Garrison (12:38)
Right.
I love that. go ahead, Allen.
Lasso (12:51)
Well, no, no, yeah, I don't have much to add other than for me it just kind of comes down to I think I think of it, try to keep it simple and just try to be honest in every part of life. And this mode where you start feeling like you have to perform or project a certain image, it just puts so much pressure on you. And so for me, it's like, yeah, just...
It's like hard sometimes because even when you're trying to like there's like a trap you can fall into where it's like well I want to be seen as authentic and so then you're like Doing a little dance to like make people think wow. I'm so honest I just try to like and I think we've kind of built this into our city like just try to be honest like in everything whether we're talking to a client whether we're talking to other
studio owners or whatever. A lot of the stuff kind of falls into its place itself if you just kind of approach it.
Mack Garrison (13:44)
falls into his place
or falls flat. feel like I've made some jokes on some like corporate client calls and they're nothing there. I'm like, okay. It's a test.
Lasso (13:49)
Yeah, there you go. There is always that. But even that, I
mean, I would rather that than like have to, again, like uphold this like kind of image, kind of project. Yeah.
Mack Garrison (13:57)
Right, man, that's so accurate, that's so honest and
so much truth to that. here's a good question for y'all. You we talked about the Nashville Design Week and just how that felt like such a good project and a perfect fit for y'all and really was a jumping point into becoming Lasso. I'm curious, looking back at your career thus far, if there's any other projects you're really proud of, either from a creative standpoint or just that.
client relationship we're talking about where the work looked good. Maybe it wasn't the best out there, but there was such a good relationship that was really enjoyable. Anything else stick out to you all besides the Nashville Design Week project.
Lasso (14:30)
Yeah, I've got my answer. I'm curious what yours would be. The thing that's come into mind is it's funny because it's one of the projects that we had a little bit lighter kind of involvement in.
at least in proportion to all the work that was done with it because it was kind of a collaboration of different creative studios in Nashville but really cool little wine bar restaurant in Nashville called Bad Idea. got to collaborate with some super amazing creative people here in town and like a lot of our work and before we started our studio like the...
huge majority of my work as a freelancer was with people outside of Nashville, which is awesome. And I still am so thankful for the ability to be able to work with people all over the world. But there's something really cool about doing some work for a place in town that's trying to do something cool in and of itself and like seeing the work come to life, like in brick and mortar and seeing people that you live close to like interact with in that kind of way. So that's been, that's been a really cool one for me. Yeah.
Mack Garrison (15:23)
I love that.
Lasso (15:24)
Yeah, honestly, like the first time that we went and like actually had a date and ate there. Because from the first time we had the conversation with the owner, Alex, he actually reached out to us because of Nashville Design Week. That's how he found out about us.
Mack Garrison (15:36)
cool, nice.
Lasso (15:37)
It was just a perfect example of someone who is like, we want what you do. I want what you do and I'm just going to trust you to do it. And it was really encouraging too, just to witness him as a client doing that with so many other people that are a big part of the Nashville creative community and people that we consider good friends. So yeah, I would definitely agree with that one.
Mack Garrison (15:57)
I feel like it's one of those things and I'm sure you all have been asked this question as well. I think every creative kind of gets asked it at certain point. What is, who's your dream client? Who is the ideal client you want to work with? And my answer, and it sounds like I would echo the same sentiment is always like, it's less about like the industry or the client. It's like, is there trust?
Do we have a good working relationship? Because you can make anything exciting and fun if there's that partnership of like, let's get into it. I love your style. This is what I know about it. This is what I our customers want. And you have that back and forth. That trust is so key.
Lasso (16:29)
Yeah.
100%. And I think it's been fascinating, like all the different types of clients that we've been fortunate to work with and being able to channel in to that element. And I think that you can, as we've been doing this over the years, it's like we can like tell, you know, even from like very first conversation of, you know, is that there, knowing what questions to ask, and then if it's not a good fit, like sending them to someone who we think it would be like really great for what they need. And so yeah, it's.
that's so important and it's such a gift when you have it.
Mack Garrison (17:02)
There's such a vibe on that initial conversation and I love that. I wanna pull that thread a little bit. What are some of the questions that you ask right up front that you feel like kind of sets the tone on like whether this could be a good relationship or not? Is there any that come to mind? It's like a go-to question y'all ask over and over.
Lasso (17:18)
Yeah, I think it really is more like getting a personal connection to them of, know, we've tested and I handle like new business development and connecting to our clients and potential clients. So letting it be like less formal, honestly, is where I feel like it helps a lot. And just really just asking questions and letting them speak and not controlling the conversation so much and, you know, letting it...
letting them dive into like, why do you want to do this? Why does it matter? Like being able to connect to them personally as a human, I think is really important of again, kind of that vibe check of like, hey, if we're going to be working together for like months on end, like what's it going to be like for us to talk each day? And oftentimes you really can get a sense of that right away. And even just knowing like confidence level and clarity for them. And is it a space where like we can support them and just really getting that like energy along?
which I think really helps because yeah, we would we've definitely had projects where we've started to move forward in the conversations of working together and that there's essentially just a series of flags of like hey I don't know that that we are really the best partner for this and even just protecting our our time and energy more to know like sometimes even the largest budgets are not worth it if it's gonna spend our lives and our days into chaos
Mack Garrison (18:35)
Yes.
It's also, think
this like scarcity mindset that unfortunately exists for a lot of us or people who are just starting their own studio or freelance career that are listening to this. It's like, is that next one there? If I say no to this one, is that okay? And I think all three of us would agree that you have to recognize those flags and act on it. And our regrets that we have from our careers, I would surmise come from the one we didn't react to those red flags that we saw.
Lasso (19:04)
Yes,
absolutely. Yeah, and like you said something a minute ago about thinking, because I think it's so easy to when there's like a prospective project coming in, you think about the point of signing the contract and locking in the project and you never think about like, yeah, day after day for a long time working on it. Like it took me forever to actually start remembering that that's most of what we're doing is like working with other people. It's not about just winning the project.
Mack Garrison (19:31)
Yes.
Lasso (19:32)
So yeah, that's definitely cool.
Mack Garrison (19:32)
Makes you a little bit more, critical is not the word, but just focused on the right partnerships. Because again, like you said, Allen, like you're gonna be working with them for a couple of months at a time, potentially. It's like you wanna make sure you enjoy that relationship. You know, one thing I didn't ask y'all earlier, I meant to ask about LASA, where does the name come from? I'm so curious. And you got to put y'all on the spot here, because I know some names sometimes just sound fun, and that's totally reasonable.
Lasso (19:38)
own.
Yeah.
Mack Garrison (19:56)
but I'm really curious if there is any, y'all are a brand studio. I feel like it last though has to come from someone.
Lasso (20:01)
Yeah, it definitely does. Yeah, it sounds so silly. Yeah, my friends kind of used to jokingly call me Lasso because my last name was Laseter in high school.
Mack Garrison (20:12)
sick. I was hoping like, I was like, I used to be a cowboy and totally was just gonna
live out less be a cowboy.
Lasso (20:19)
Yeah, that would be cooler. yeah, I think, yeah, I don't remember. I think I maybe started...
I don't know, it was always kind like in the back of my mind. I don't actually remember when we said we should use that as our studio name. Well, it's funny because yeah, like as a branding studio, it's like we even support brands who are considering like, what should we name our company or our product or things like that? And so I think there was kind of a beauty to the fact that like we didn't, we didn't overthink it to that nth degree. Like it felt fun where we did worry or overthink it was like there was another Lasso Studio
in a country that I can't pronounce, but it looked like they had not been operating for a really long time. So for a period, we even just considered, we were like, all right, we're husband and wife, what if we were just the Lasseters? Which I'm so glad that we didn't move forward with that. And honestly, we give credit to one of our friends because they just started calling us Lasso as a duo. Yeah, because Lasso was always there, but it's like, we actually did, so we spent a lot of time like...
Mack Garrison (21:08)
haha
fine.
Lasso (21:21)
trying to go through like a real naming process. There's something about coming up with a new name. It just feels like too, it feels like overthought and like too random. then you're like, just not that Lasso is like inherently any better than any of the other names we came up with, but just the fact that it's kind of has a history. It's like, it just feels more natural. And yeah, like our friends saying, just go with Lasso. It's like hearing it from the outside. Yeah.
Mack Garrison (21:23)
Mmm.
Mm-hmm.
Honestly, I feel like it's kind of that push you need to
have a friend to like take you out of your bubble and be like, look, it's a great name. Just roll with it. Even for us, we had a late great friend, Andrew, who was like, we told him we were flirting with these different names. We were like, all right, we're thinking about Dash. And he's like, oh, there's the day you're born, the day you die. Dash is what happens in between. I'm like, yeah, well, that. But the reality was my business partner Cory and I, couldn't agree on a damn name.
Lasso (21:53)
Yeah.
Love that.
Mack Garrison (22:15)
we kicked around like 300 and we got to that point, we're like sick, know, dash works. So sometimes you need that, that friend to give you that little sidekick of like, you're in the right place.
Lasso (22:18)
Yeah. Yes.
Yeah, it's like the same as like when you're trying to name your kid. And so I'm glad that ultimately it was like, it just feels good. And yeah, I think that that could even just connect back to like how we want like our work to feel and how we want our clients to feel even like, yes, that feels right. It feels good.
Mack Garrison (22:28)
Mmm.
Yeah.
Well, I love that you're like tying it
together, right? We're bringing everyone around on this project. Last one it up. I love it. I love it. Although I would have loved it more if you, one of you was a cowboy. I will say that going back to it, but yeah, that's true.
Lasso (22:51)
We at least live in Nashville, so it's like the automatic connection that
most people outside of the city have, so we've got that in a way.
Mack Garrison (22:59)
So I'm, to change the subject a little bit, I'm really curious. One question I've been asking on these interviews is just about some stories in our industry. Both of you all have been working in this space for a long time. And one of my favorite things about attending conferences like the bash and others is just connecting with other creatives, finding out some stories that they have, like you'll never believe this client one time or we worked on this crazy thing.
Good, bad, or anything in between, I'm curious if you have a story you could share about a project that was either like crazy hard to get done or something just unheard of that you're working on. Any stories kind of bubble up to the top that maybe you could share on here, even if you disguise some names.
Lasso (23:39)
Yeah, mean, absolutely. I think one that comes to mind is the first time we ever worked with Apple. And it was, you know, one interesting thing in starting the studio and that I think that we continue to work through is even just our own mindset of like, we are a studio and we're capable of like doing all that we dream of doing. And even just...
you know, hoping that we could have opportunities with clients at like a larger scale who really value creativity, especially in the way that they do. Like those are ideal clients for us. And so it was interesting timing because I was pregnant with our second child and that that year, you know, we really, it was the first time that we were going to like create our own maternity leave as a company and knowing like, okay, this is, this is a big thing. This is something that we really want.
And so something that was really beautiful about that timing was, you we had created the plan and the vision for what we wanted that to look like. And we needed like a solid project to land within a certain time period and experiencing the fear of like, what is going to land? When is it going to come? And then the beauty of like it, the way that the email and the inquiry came in and the relationship, and then even the beauty of how that team worked with us, because the truth was I was
pregnant and our son was going to come, clearly in pregnancy, it's very hard to say it's going to happen on this date. So from the producer side being like, we just need to be like super clear with you of like, we're planning to shut the studio down for two weeks whenever the baby does come, but we can't tell you, you know, when that is going to happen. And so just like laying that all out at the beginning and experiencing that fear for ourselves, right? Of like, what if us kind of taking away what a studio would typically offer?
Mack Garrison (25:20)
Hmm.
Lasso (25:24)
which is like we're gonna get this project done by X-State.
Mack Garrison (25:24)
Mm-hmm.
Lasso (25:27)
And the beauty of that project was how just human and joyful they all were for us. Like they were thrilled for us. And that was just one beautiful example of how those partnerships can really support like the life that we actually wanted and allowing that project to flow. And it's one that like we're super proud of, but that, you know, just based on the nature of the project and white labels and all those, like it's not one that we've gotten to share before. But that was like a really, I think a much
Mack Garrison (25:51)
Hmm.
Lasso (25:54)
more personal but like really special project that we've experienced.
Mack Garrison (25:58)
I love that so much. I feel like there's always a fear. I think we all navigate this as creatives, because whether it's you have a boss in your in-house, you're a freelancer working for a client, you're running a studio, dealing with clients, there's always this fear as if we don't do something that we might not get the opportunity to do it again, or it has to be handled a certain way.
You know, it's such a refreshing conversation to hear that story and that Apple treated you all that way. I'm sure that it probably shifted your perspective on what is a purple. Like have you guys gone from that conversation? Has it shifted your mentality even on other projects? It's like, wow, if Apple is doing XYZ, we should have the standard with everyone. If that standard was different before. Have you felt a change since that project on how you treat other projects and handle other clients?
Lasso (26:48)
I I think even we were trying to do that beforehand, but I think there was something unique about how big that project and even just like the opportunity with a more well-known client name was, but that that really was getting to practice, like being honest about who we are. Like we are a husband and wife team and we scale up based on the scale of the project that we have.
And so I think just knowing, like we can be honest about who we are. We can set really clear boundaries too of like this is what we're doing or this is what needs to happen. And so continuing to like build that confidence and to know that we can do it for other clients too.
Mack Garrison (27:25)
I love that, love that so much. If anyone's listening to this podcast, which we hope people are, I don't even know, is this a podcast? Is it a vidcast? It's all of the above, check D, right? I'd love to get y'all's pitch on someone who's maybe on the fence of buying a bash ticket, thinking about coming to see y'all. Why should someone come see Lasso? Why should they come hang with Allen and Lindsey? What are you guys gonna talk about at the event, you think?
Lasso (27:33)
It's all these things.
I think it kind of did again kind of go back to what we talking about earlier. I mean the goal is just to be as honest as possible and to try because you know this is really fun. think this is what's so interesting about this event is that we're kind of trying to focus on and my understanding is that in general like we're kind of trying to focus more on you know the true like authentic part of you know what doing this work is like.
And you know, as a studio, like, you know, it's like we have kind of a mixed, it's okay if we're get this honest here, but there's kind of a mixed like motivation where it's like we want to come and be totally honest. But also, yeah, it's like we want just in general, not just at this event, but more people to know our name.
to get more work and form more relationships and stuff. So it's like going to be a really interesting balance, I think, of like being totally honest, but also like, I don't know, like how honest do you want to be and not like scare people off, you know, because we're messy. It's messy humans.
Mack Garrison (28:48)
We want the field
to continue. People need to continue to start studios and stuff. We don't want to be, you know, tell them how hard it is sometimes.
Lasso (28:53)
Yeah. But it's
like to me, I don't know, to me that's the most interesting thing. Like meeting anyone, hearing anyone talk is just like hearing the truest thing they can say about themselves. So I don't know. To me, I think that's the reason of self to come and hear not only us, but hopefully a bunch of other people talk about the real, the real part of all this stuff. Yeah.
Mack Garrison (29:13)
And it is the real
part about all this. Go ahead, Lindsey.
Lasso (29:15)
Yeah, I just going to add, I think the beauty of these types of events is, you know, clearly you're drawn to it for a certain reason and the people who are speaking are essentially like an expander for things that are possible. you know, our goal, like Allen said, is like, it is messy. It is messy to do the work. It's messy to be a parent. It's messy to work with other human beings in your own studio and other like just clients. And so I think like we were honored to be asked and I think that it felt
It felt like a level up moment of like, like we have been working really hard and getting the chance to like share the real behind the scenes, I think is a real gift. And just allowing people to see here's how they handled it. Here is what I'm drawn to. Here's what I know I want to do in my life right now. Like I've been thinking about that so much lately, especially teaching like these students that are about to graduate and like go out into the world and just being able to really zero in on what matters to you and connecting to people who are.
gonna like you know kind of help you step into that next version even when it feels scary and so I hope in a small way like we can do that just by sharing what what's happened for us so far.
Mack Garrison (30:22)
I love it so much. Community, connection, reconnecting, learning from one another. It's what's so important and what keeps our relationships with other peers so strong in this industry. Thanks everyone for tuning in today. Been chatting with Lindsey and Allen Laseter who are the co-founders and Creative Directors at Lasso Studio, an amazing brand and animation shop based out of Nashville. We cannot wait to have you at the Dash Bash. If you have not got your ticket yet, it's June 11th through 13th, 2025.
We're having an optional third day of workshops this year, two full day of speakers and hangouts. There'll be parties, there'll be plenty of time to network and really just learn a thing or two from one another, which is what it's all about. Thanks so much for hanging out with me today, y'all. Great chatting and can't wait to see you all this summer.
Lasso (31:05)
See you soon!
Mack Garrison (31:07)
See
ya.
Lo Harris Interview
In this engaging conversation, Lo Harris, a multidisciplinary artist, shares her unconventional journey into the creative world, emphasizing the importance of authenticity, joy, and the power of imperfection. She discusses her experiences in motion design, illustration, and the significance of world-building in her work. Lo encourages aspiring creatives to embrace their unique paths, follow their muses, and navigate the ever-changing landscape of creativity with confidence and openness.
Takeaways
Creativity has no conventional start; every journey is unique.
Limitations can enhance creativity and innovation.
It's essential to use the resources you have at hand.
You don't need permission to pursue your creative passions.
Authenticity and joy should be at the core of your work.
Embrace a multidisciplinary approach to creativity.
Follow your muse and act on your creative impulses.
Don't be afraid to change and evolve as an artist.
The digital landscape offers various ways to express creativity.
Collaboration and community are vital for growth in the creative field.
Chapters
00:00 Introduction to Lo Harris and Her Artistry
02:57 The Unconventional Journey of a Creative
06:03 Finding Your Creative Voice
09:08 The Power of Imperfection in Creativity
11:54 Embracing Multidisciplinarity
14:53 The Importance of Authenticity and Joy
17:53 World Building and Representation in Art
20:59 Navigating Change in the Creative Landscape
23:51 Advice for Aspiring Creatives
26:55 Inspiration from Iconic Creatives
29:59 Teasing Future Projects and Engagements
Transcript:
Mack Garrison (00:00)
Hey, what's up y'all? Mack Garrison here with Dash Studio and we've got another Dash Bash video interview series and I'm sitting here with the talented Lo Harris who is a multi-disciplinary artist known for her bold, colorful and empowering artwork that celebrates confidence, authenticity and the power within each of us.
Her vibrant characters and affirming messages radiate positivity, inspiring everyone to embrace themselves and uplift their communities. And I feel uplifted just in our pre-conversation, Lo, welcome to the podcast, the video cast, whatever we're calling this interview series. Of course, now I know we tried to get you at the second dash bash, but I think we ran into a little bit of an illness. So we are all thrilled to have you back this summer, healthy.
Lo Harris (00:32)
Thank you for having me, Mack.
Mack Garrison (00:44)
wealthy with wisdom and everything that comes along with that.
Lo Harris (00:48)
Last year my
tummy was turning. I woke up, I was looking at my suitcase and it was looking at me back and I said, I should not be on another plane.
Mack Garrison (00:55)
It was like, absolutely not. You're not
on this plane today. I totally get that. I totally get that. You know, I was looking around, gearing up for this interview and I did a little sleuthing. I had to look you up a little bit, find some other interviews. And one that I found that really stuck out to me was this piece through Adobe. It was, do you do, Harris? You know, and it was this piece where I think they were interviewing a little bit. And one thing you mentioned in there was this idea of being kind of, and having an unconventional start. Maybe you could have,
start there and explain to me a little bit of this unconventional start into this creative world that you are in.
Lo Harris (01:31)
appreciate that. So it's so funny because my attitudes towards how my career started have actually changed since that interview where I used to feel like what I was doing was unconventional. And then I was just like, who's start is conventional? Like there's no such thing as a conventional start when it comes to creativity. Like you just get in and you do what you do. And like that creative energy is something that...
There are many ways to manifest it. For some people, manifesting it comes through going to a portfolio school, you know, doing the whole thing. For some people, it comes from just jumping into the deep end and making things because you want to. And both...
avenues are valid because everything about creativity, they're all just tools. Like motion design is just a tool, right? And there's no gatekeeping tools. How you use your tool is different. There are about 80 million ways to do something in After Effects, like whether it's through plugin or through just various, you know, different things. Sometimes there are things that I need to do in Photoshop that I do in After Effects instead, because I'm like more comfortable editing a photo in After Effects.
Mack Garrison (02:24)
Yes.
You know, I
have been there as well too embarrassingly I've brought stuff into After Effects that forgotten how to do it in Photoshop So I'm right there with you Lo
Lo Harris (02:41)
Yes, yes,
really like my Photoshop card has been declined. So I need to get back into that. But in terms of my start, so I started out, I'm going really, really far back. So yes, so I grew up in Bessemer, Alabama.
Mack Garrison (02:57)
Let's take it back all the way to the beginning. love it.
Lo Harris (03:03)
I was born in Chicago. I moved to Bessemer, Alabama when I was in kindergarten. When I went to Alabama, you know, I had always been a little bit into creativity, but it wasn't until my mom...
heard about or she didn't just hear about it. She actually knew about it already. This school called the Alabama School of Fine Arts. It's a public school. Anyone can and you have to apply. Anyone can apply. They have room and board for students who live farther away. It's a really cool experience in the Southeast. And while I attended that school from the seventh grade to the 12th grade, I had the opportunity to study creative writing in the creative writing department. And the curriculum was modeled
very similarly to the Iowa Writers Workshop. So we would really be reading, critiquing, reading contemporary poets, not just like the English literature classics and analyzing each other's prose. And so the foundation of my storytelling and learning how to tell critique, learning how to take critique really came from my experience there. And they had a visual arts department, but I was not a visual arts student. So I always put this boundary around myself
Mack Garrison (03:49)
Hmm.
Lo Harris (04:15)
where I would, you know, I'd be in the back of class and I'll be like huddling over my desk and I'll be drawing like this, cause I don't want anybody to see what I'm doing, cause I'm not one of the real visual artists. And it wasn't until later that I learned, like that's kind of like, you know, not accurate, like you can do whatever you want, but.
Mack Garrison (04:25)
Sure, right.
100
% these preconceived notions of what art is and what an artist looks like basically,
Lo Harris (04:38)
Exactly. I started with creative writing, then I ended up going to Northwestern to study journalism.
I realized that journalistic writing is just not my ministry. It's just not for me. It's dry. And I understand why it has to be dry because you got to get the facts right. But I was like, that is not my ministry. But what I fell in love with was video storytelling. And I was convinced that I was going to be a shooter, editor, video producer and go down that route. But then I ended up falling into this cool sub genre of video journalism, which was motion design. At the time when I was in
Mack Garrison (04:50)
Mmm.
Sure.
Mm.
Lo Harris (05:16)
college, Vox videos were super popular and I was incredibly inspired by the ways that they were able to take complex stories and distill them into these really informative animations and really kind of take what people in traditional production environments might consider like a flaw in production and really use animation to make it fit. Like, you know, maybe we're doing a zoom interview and it's put into a beautiful frame and people can forgive the audio because it's like they feel like they're a part of the UI in some way. It makes it
that
makes sense. And I really enjoyed how motion design could elevate storytelling. And my school did not have any sort of curriculum around motion design in place already. So everything I learned, I learned through internships and through YouTube University.
Mack Garrison (05:55)
Mmm.
wow. There we go. We've all been
a part of that one for sure.
Lo Harris (06:06)
Yes,
we love a YouTube university. Got my little play button, graduation cap and sash. But I ended up landing an internship at the New York Times. And that was kind of one of the first times that I got to do motion design. I actually applied for a role as like a video editing intern. And I put in one motion design, real thing. And they said, we don't want you for that other thing, but you got more of that motion design stuff. And I said, and I didn't, but I was like, yeah, yeah, yeah, I do.
Mack Garrison (06:25)
Cool.
Lo Harris (06:36)
and then I like raced home and I was like, I need to figure out like how to make something. Like, let me just pull some stats from this website and try to animate the stats and show them that. And so I hustled and told you all.
Mack Garrison (06:45)
Wait a minute, wait
a minute. So you went home and you were like, crap, they need more of a reel from this. And you basically pseudo made a reel of something that didn't exist and just cobbled together little elemental pieces to get that job. Yes, I love it.
Lo Harris (06:56)
I was like, I
don't got that dog in me no more. I'm I'm in my 30s now, in my 20s. I was like, okay.
Mack Garrison (07:02)
Well, I'm so glad
you said that because like, and not to pause you, and this is such a good story, but I feel like there's this perception that things have to be perfect to land that next gig or next opportunity. You just had to be pulling together what looks like positions you in the right place, right? You don't have that perfect reel. That's okay. You don't have a million pieces to show. That's okay. Let's pull together what I need for this moment right now. Might not be perfect, but who knows what's gonna happen.
Lo Harris (07:29)
It's about timing. It's about saying, listen, and exactly, it's never gonna be perfect. If you're waiting for perfection, you're never gonna pull the trigger because perfection doesn't exist.
Mack Garrison (07:40)
Right. Well said.
Lo Harris (07:41)
You have to
use what you got in the kitchen. Like you're not gonna not eat. okay, if you're living through a famine and you have like X amount of food in your kitchen, you're not gonna like not find something to make because, well, it's not the perfect lasagna. No, you're gonna make water lasagna. You're gonna pull together things out of that kitchen. You're gonna make the beans. You're gonna make it the best pot of beans you ever had because that's the option that you have.
Mack Garrison (08:00)
Yeah, that's right. You don't like beans. That's all right. You're going to eat some beans and toast. You know, it's just as what it is.
That's right.
Lo Harris (08:11)
I think creativity is no different where creativity actually thrives through those limitations. And so, you know, the limitation of me being like, I'm a student, I only have so much. It's like, hey, I'm just going to go and I'm going to shoot my shot. And I ended up getting my first internship at the New York Times in Motion Design. And from there, I ended up going to a couple of other places. I joined the NBC page program because I wasn't sure if motion design was for me, because I, again, I didn't go to a portfolio school, so I didn't know if I was competitive or not.
and it was like a specter that haunted me throughout the program because now I was like, that's the page that knows how to do after effects. Put her on this assignment, put her on that assignment. So after NBC page program, I joined NBC news as an associate animator. And it was in my first year, a little bit after my first year anniversary at that organization that I ended up going viral on Instagram for illustration.
Mack Garrison (09:08)
nice.
Lo Harris (09:10)
So my illustration portfolio, or I guess my Instagram, I actually started an illustration Instagram because I used to love to draw back in high school, like I told you, but I would always be hiding my drawing and I didn't feel connected to it. So I decided, hey, how about you go, you reconnect with your inner child and you start to draw again. You stopped in college, just start to draw again, do something fun. One of my coworkers gave me this book by Lisa Congdon called,
Mack Garrison (09:21)
Sure.
Lo Harris (09:39)
find your artistic voice, something to that effect. I think it's in my inspiration library here on my desk. But I was reading that book and I said, well, I can find my artistic voice too. And I started drawing and I actually named my account Lo Harris because I didn't want my friends who knew me as Lauren to see me just trying to draw.
Mack Garrison (10:01)
really, it was like too much to put yourself out there like that? That's so funny.
Lo Harris (10:04)
Yeah, had,
Lo Harris was like my Superman Clark Kent kind of identity thing. And then it backfired. And then I got like a bunch of followers overnight in 2020. And that started what has been a very cool and weird and energizing illustration career and multidisciplinary career where I've gotten to really kind of live.
Mack Garrison (10:09)
Yeah, I love it. I love the dichotomy there. That's great.
Lo Harris (10:33)
like I'm like a Swiss army knife with a bunch of different extensions that I can activate at any time.
Mack Garrison (10:35)
Yeah, well, it's so accurate. mean,
I think back to like that creative writing that you were doing in the early days and even not defining yourself as an artist because that's not me. And then you've gone down all these different pathways. I'm curious now, I mean, do you even define what you're doing as an artist? Like, how do you think back on that version of you that was like, that's not art to all this stuff you've done, would you define yourself as an artist to this day?
Lo Harris (11:01)
absolutely would categorically define myself as an artist, but I would say on the day to day, I'm just a creative person who does what she wants. Like, and I kind of love that. Like I'm just myself at this point.
Mack Garrison (11:14)
Hmm.
Lo Harris (11:15)
It's so funny the power that a title can hold over your head when you're a creative. There are some people I know who aspire to be art directors or aspire to be creative directors and the only way to have that aspiration satisfied is for an organization to bestow you that role. Right, right. And that's not.
Mack Garrison (11:21)
Yeah.
to validate you with this position basically. Yeah, yeah, yeah.
Lo Harris (11:40)
the case, I kind of forged myself into a creative director, into an illustrator, into all of these different things through unconventional avenues that go outside of kind of the typical corporate structure. You know, you don't need permission to do anything.
Mack Garrison (11:54)
yeah, you can do whatever.
What's so interesting to me, and I'm so curious about this, like, you know, there used to be, and maybe there still is, this philosophy as a creative to like niche down, be good at like one thing. And if you're so good at one thing, people can't ignore you, they gotta hire it. But for a lot of us, know, our studio included, that feels a little boring. You want that variety, you wanna do a lot of different things. How has that shaped how you've pitched yourself for work?
or has it shifted it or in a way has it just been more about versus more opportunities coming to you because you're kind of open to it and as a result things stick out more than they maybe would have otherwise if you had been a bit more pointed.
Lo Harris (12:35)
Ooh, okay, let me break this down with a little dichotomy here. The worst piece of advice I've ever gotten in my professional career, and I forgive my boss at the time for giving me this advice, because I'm sure he knows better now. He said, you have to niche down if you want to do anything in this industry. Like get good at one thing. And so I was like, dang, that's depressing. That's right. I tried to live in that matrix, honey. It just didn't work for me.
Mack Garrison (12:40)
I'm ready for it.
Yeah, right.
Lo, I hope you said it exactly
like that. Like when you said that, you were over like, damn, that's depressing.
Lo Harris (13:07)
I wasn't grown enough. I
wasn't grown enough. If I saw him today, I'd be like, come here, I gotta tell you something. that was the worst piece of advice. The best piece of advice I've ever gotten from another mentor was be a pleasure to work with, which has served me.
Mack Garrison (13:12)
Yeah, that's so funny.
Lo Harris (13:21)
a lot in my multidisciplinary career. for me, know, obviously, you know, people are going to the things that you put on your portfolio, people are going to largely associate you with that. And so for me, as a multidisciplinary artist, one thing I've had to struggle with is a lot of brand confusion, because there are some people who know me as Lo the animator. There are some people who know me as Lo the illustrator. There are some people who know me as Lo from the Cannes Can Diversity Collection.
an
organization, I'm a volunteer senior leadership member for about diversity, equity, and inclusion in the advertising and media industries. There some people who know me for a variety of different things, right?
Mack Garrison (13:59)
Nice.
Lo Harris (14:05)
I kind of, and the thing that bonds them all together is that generally the people who are tapping into me for these various parts of my Swiss Army Knife collection is that they and I work well together and we find each other a pleasure to work with. And I think that.
kind of when you put limits on yourself, when you say I'm only doing freelance things as this particular title because that is what I'm trained to do, that's all well and good if that's actually like you just don't, you're not interested in doing all the other stuff, right? But it is, it's a ceiling. It's a ceiling that you're placing on yourself. There's no reason for an animator to not pursue illustration as well if they want to. And I think that as long as
Mack Garrison (14:50)
Right
Lo Harris (14:53)
you kind of, develop your style, you do your thing, like your craft is one thing, like obviously develop your craft, but I think the relationships and the people skills of kind of saying like, hey, like.
I just started illustration two years ago, but I'm really working on my practice and I'm working well with you, you're working well with me. People, as long as the end result gets met, like people really value, like I really liked working with so-and-so and I want to think of them for this thing in the future. I hope that answered the question.
Mack Garrison (15:25)
No, it
did. I love the altruistic attitude. How do I lift people up? How can I help the folks around me? How can I go above and beyond for whatever the ask is to make sure it's met and just to help this individual? I think it stems from just the variety of different backgrounds you've experienced in feeling more comfortable trying new things and therefore feeling a little bit easier to say, sure, I could do that. I know another piece that I noticed about you Lo is, you while you have these different skill sets, they're almost unified.
under this umbrella of champion joy, promoting authenticity and celebrating that shared humanity. So it's interesting to see like while it's all these varied subjects, there's a core to it all of who you are, that personality. What motivates you to bring such uplifting energy into your projects and what impact do you hope to leave on your audience?
Lo Harris (16:16)
Ooh, okay, I'm gonna break down the Lo-Harris universe for you. Okay, so first of all, anything creative I do is a part of the Lo-Harris universe. I don't care if it's drawing, I don't care if it's speaking, I don't care if it's whatever, it's a part of my universe of creativity and it exists there, right? And there are a few rules that I follow in the Lo-Harris universe, which is being inclusive, connecting with other human beings, finding common ground.
and self-love and advocacy, you know, and there are certain messages, like, for example, there's a phrase that I use in my artwork, but also I talk about it on my YouTube channel and also I manifested in all of these different ways, you know, the phrase is you are worthy, right? So you are worthy is like a greater thematic concept for me as an artist that I'm able to employ into multiple
Mack Garrison (16:50)
of that.
Lo Harris (17:15)
multiple disciplines and multiple mediums. So one categorical bucket of my creative work is just my straight up illustration work, just generically Lo Harris, lots of like illustrated text, lots of fabulous ladies, bright colors, whatever that is categorically Lo Harris illustrator. I'm working on a side project right now where I want to create a separate, I have created a separate account of illustrations called Planet Prismara, which is very cute.
Mack Garrison (17:30)
Yeah.
Lo Harris (17:45)
and kind of like it's adult slash kid friendly is kind of one of those things where like anyone of any age can kind of find something about it. And there's little characters I created called the Munchkies. And they're just these little like multicultural little characters and they all wear little onesies like yellow in primary colors, yellow, red, da da da. And each of them represent.
Mack Garrison (17:53)
I love that.
When does the
toy line of the munchkies come out? That's what I feel like saying.
Lo Harris (18:09)
when somebody brings
me some funding, But...
Mack Garrison (18:12)
There we go, there we go.
Lo Harris (18:14)
The Munchkins, right? It's almost like, can I take the same messages for Lo Harris, which is typically resonating with women in their 20s to 30s, and kind of bring it over to a younger audience and just a more playful, weird audience, and also have some fun, silly, world-building aspects in there where I'm writing the captions as if it's kind of like an ongoing story. So I'll post the next picture and try to find a way to narratively tie.
the last picture I posted with the one that I'm posting to kind of build up the character lore. And it's just like a fun outlet for me, but it's also like a great outlet for again, children's books, right? Children's media. And then of course we have the YouTube where maybe I'm a little bit more mature and a little bit more, whoa, you know, where I'm kind of talking through similar themes again, but in like a, different, it's still one voice. It's still one message, but because
of my multidisciplinary interests, it's like basically kind of activating those messages, making them optimize, responsive design, you know what I mean? I guess for my, you know, ideas. And I think that anyone can do this.
Mack Garrison (19:25)
Yeah, of course.
Well, one of the things that I really like about that methodology is I think it's very apropos for the type of space that we're in right now. You know, I was talking to someone the other day and I couldn't really think of a word to describe it. So I use this word like a digital shelf. You you have people accessing content in all sorts of different ways, know, older generations doing stuff, maybe on like blog posts, you have, you know, Gen X and millennials maybe still doing Reddit or looking at YouTube videos.
and Gen Z doing a lot of in-app searches. And so that's just a lot of different ways that our first touch point to the LoHarris universe could be all these different ways. And so I love that you've kind of curated this digital shelf of all these different access points for people to kind of touch onto. You know, one question I have, and I think it ties onto this a little bit, is we are in this new era of marketing yourself. And what used to be just the website was fine, it's now you have to do all these different things.
And so people are looking at your YouTube page. It's so successful. You've done such a good job of just kind of presenting that universe, presenting that authentic champion of joy and promoting that. What advice would you give to someone who's like maybe never done that, but they're trying to because they recognize like, gosh, you know, I've got to put myself out there a little bit more. Where's a good place to start for someone who's trying to get a little bit more of that public facing influencer for lack of a better word to kind of show off the work and who they are.
Lo Harris (20:59)
You know, I would, the first thing that I would say is follow your muse. So I have this funny ritual with ideas where I used to think, my God, I have a great idea. Let me go write it down so I can remember it later. I never go back to that. In fact, it's like, it's basically just me saying, I got a good idea. Let me go kill it. So I never pursue it again. Now that I've talked about it and I've gotten the adrenaline out around it.
For me, it helps to follow my muse. So following my muse might look like, let's say I don't have YouTube, and this is actually kind of how I started my YouTube actually. I've been wanting to get into YouTube for a little bit, and I had tried here and there, but I just felt like it just wasn't sustainable for me the way I was doing it. And I still hadn't really worked out my identity on that particular platform and how I wanted to produce things where it really fit into my lifestyle. Because here's the thing,
One
thing about me at this point, I'm not about to let being on social media corrode my personal life, my free time. It needs to be easy for me. So that's the first thing. It needs to be easy for you. Customize it for you. Just because Suzy Q over there is doing like 80 posts a day and has like the design thumbnail, all that, like whatever, like keep on moving. What works for you? If she wants to spend six hours of her day doing that, how do you want to spend six hours of her
Mack Garrison (22:17)
Yeah.
Right, and you can do
20 minutes on your phone that that's okay. It's just basically it's like starting, finding what works for you and starting.
Lo Harris (22:30)
Right, and it's about consistency as well, which I'll get into in a bit. But going back to this muse idea, you know, if I feel the urge in me, which I did one day, said, I feel the urge, I just need to like do this YouTube thing. Because I realized if I keep waiting for the right time or for when like I have more time, like less of a demanding work life or whatever, I'm just never going to do it. So how can I follow this muse and act on this muse and just make the channel and make a video? And then if I get into
the groove I'm like I want to do that again next week I want to do that again the following week and then there may be times where it's like hey like I'm busy right now but I still want to engage let me do these shorter videos and I think that when you just follow your muse like don't be so completionist about it just start it and you can put it to the side and it'll still be waiting for you later this is not a race against time like this is your art career and your art practice and it has to develop naturally
Mack Garrison (23:28)
Did you ever feel like, not
to interject, but I'm just so curious, because like creatives, I just feel like we hold stuff in such high regard. Like this is you, this is your personality you're putting out there that I feel like we overthink it sometimes. I mean, heck, I do sometimes. I'm like, I don't know if this is ready to go to the public. How did you kind of overcome that and just be like, forget it. I just got to do it. I got to start. Like, was there anything that just kind of got you over that hurdle?
Lo Harris (23:30)
Yeah, yeah.
I think that...
I've had that natural proclitivity to just start things, but I think that I kind of lost that actually kind of at what some people might look at as like the height of my career where it's like I'm posting on Instagram all the time and everything's like, like I used to do this really specifically branded approach where everything was pink, yellow, blue, green, pink, yellow, blue, green. I had jumpsuits that were blue, Now mind you, it did not look good on my complexion. So that's like a whole other
Mack Garrison (24:16)
right
Lo Harris (24:21)
but I was trying so hard to build the brand that I was taking chunks out of myself. I was losing pieces of myself trying to curate or not even curate, just trying to maintain an online identity that maybe in a fleeting moment made sense for me at a specific time, but I was growing up. I was growing up and I wasn't allowed myself.
Mack Garrison (24:30)
Mm.
Yeah, you were you were almost like tailoring
it to like this idea of what you think you should be versus really like tapping into like like who is low who is me, you
Lo Harris (24:53)
Yes, exactly. And also it's a dynamic thing. Like you are literally a living, breathing organism. Like the you that I was talking to at the start of this call is exponentially different than the you that I'm talking to in this very moment. And you're allowed to change your mind. And I think creatives forget that because people get so caught up in their digital footprint and they're like, well.
Mack Garrison (25:11)
Yeah.
yeah, you're being a hypocrite. It's like,
gotta change.
Lo Harris (25:18)
In my feed,
I posted this thing and like, I'm supposed to be always like this and like, this is what they're expecting. I'ma be real. Don't nobody care enough about me to be paying too much attention to how I post one moment to the next moment. All they see is that thing right there right now. And if I'm being negative, they'll be like, that's sad. You know what I mean? If I'm being positive, they'll be like, that's dope. But nobody's tracking you like that.
Mack Garrison (25:38)
Sure.
Lo Harris (25:43)
And I think kind of accepting that we're all kind of no one and everyone, it's like freeing like that sense of anonymity and that sense of like, I'm just like a, I'm a human, like I'm like a human person and I'm gonna be this way right now. But if I decide that I wanna go through an era where I wear like a top hat and a monocle all day, that's my business. You can unfollow.
Mack Garrison (25:51)
yeah.
I love it. Do you feel like
it's so interesting to me because like, hearing you have these like in my mind, I've got these two visual parallel paths that you're on. There's one that's like the creative Lo Harris and it's your journey from the writing to where you are today. And then there's the personality of Lo Harris that is evolving and changing and adjusting that's kind of moving and sometimes it intersects the creative and where it is today. What I feel like is so strong about you and
and what has been really successful is that you've been able to tap into that. You understand that, and you're flexible and open to the change that is coming. And I think some folks still struggle with how to find that openness. Do you think a lot of that came from trying so many different things? is that maybe what you might encourage audiences to say, like, look, you've just got to dabble and try, and that's the best way to kind of figure out who you are?
Lo Harris (26:55)
I mean, you really gotta go to bat for yourself. Nobody's gonna go to bat for you. You've gotta go to bat for yourself. Otherwise, like what you're just gonna spectate, that's boring. Like, don't you wanna have fun? Don't you wanna like hit the ball, like run around the base, like get tagged? Like, know, like, yes, I think just trying.
Mack Garrison (27:05)
Yeah, yeah, right. No, 100%. Take control.
Lo Harris (27:19)
The hardest part is just trying, you know? The hardest part is trying because I think people get caught into a loop where they are ruminating and they're planning it and they build so many expectations and invest so many anxieties into this perspective of themselves and, know, all the brands, like, you I'm not gonna be like this because what if brands, like, just try, just try.
Mack Garrison (27:45)
Yeah, I love that. Sure.
Lo Harris (27:46)
Of course, respect yourself and of course,
be mindful of your online safety. know, I know with like my YouTube stuff, I'm very, very careful about like identifying information, things like that. But I just, I think that there is, I don't think that social media has to be as big of a boogeyman for artists as they, as the platforms have honestly conditioned us to make it feel like it is, you know. We have gone from a creative economy where it's like you're really kind of measuring
Mack Garrison (28:08)
share.
Lo Harris (28:16)
your creative impact on like actual like interaction and impact on your community. You do a mural and you get to see kids playing in front of the mural, whatever. And like they have taken something that's very human, very organic, very like qualitative and turned it into a quantitative metric that not only is being measured against us by, you know, brands, but by each other, by ourselves. People are actively withholding themselves
Mack Garrison (28:35)
Yeah.
Yeah.
Lo Harris (28:45)
from
creative collaboration because they see someone's following is X and they're at Y. How detrimental to your creativity, how detrimental to your growth as an artist for you to decline?
Mack Garrison (28:50)
Right.
Be
focused on the likes, be focused on the following count, things like that. When at its core, mean, honestly, Lo, I think we discovered you. I found you just through social media, right? I think I found it on LinkedIn or not LinkedIn, Instagram, I think. And so there is a good part of it, right? There's finding great artists, finding that inspiration, the stuff you're into. I know so many folks who are coming to our event are so inspired by what you've accomplished and the work that you're doing. Who are you inspired by?
Lo Harris (29:02)
Great.
Mack Garrison (29:26)
Who were some of the creatives out there that really light up Lo Harris?
Lo Harris (29:29)
So I've been getting really into world building recently. And so I've started collecting, compiling interviews with artists, video. I always recommend, if there's someone you admire, go look for interviews. It is illuminating. So artists I admire. And the ones that I'm really looking at right now, I told you a little bit about my munchies and planet Prisvara. I'm really looking at Sesame Street. I'm looking at Jim Henson and the Muppets.
Mack Garrison (29:32)
Mmm.
Yeah, yeah.
nice.
Lo Harris (29:59)
I'm really looking at people who have built universes and building a universe doesn't have to be this big thing. It's almost like I think the cool thing about the universe of like the Muppets, for example, or Sesame Street is that there is, and this goes back to inclusion, there is an opportunity for any kind of person to kind of see a bit of themselves in at least one of the characters. And it's not like a moralizing thing either.
Mack Garrison (30:20)
Yeah.
Hmm.
Lo Harris (30:29)
it's not like they're the villain or it's not like no one is a villain. Everyone just gets to be their weird selves and they can identify and project onto a different character and they're all still a part of the same community. So I've been very, very interested in.
Mack Garrison (30:38)
I love that.
Lo Harris (30:44)
people who build worlds that way and build characters that people can really attach to, you know, and there are more contemporary examples, right? Like Adventure Time or like Steven Universe, you know, but I just, I just feel like there's a lot to learn as, as a creative from people who work in cartoons and people who work in, you know, children's television, because that's kind of the fundamentals of like getting people involved. There's so much you can learn from
Mack Garrison (30:53)
Sure. yeah.
Lo Harris (31:14)
of the golden age of children's television. Like you think about Hey Arnold, that was iconic. That was an iconic show. It's like so accurate to like New York. Like, you know what I mean? Growing up in New York from what my friends have said.
Mack Garrison (31:19)
yeah.
my gosh, amazing.
yeah, I still remember random episodes like
Stoop Kids afraid to leave the stoop, know, knocking off, you know, these weird episodes that just stick in my brain still years later.
Lo Harris (31:35)
Yes, and like you can kind of see like even just like, you know, I talked a bit about like my involvement with this organization called the Canne Can Diversity Collective, even being able to see different people of different cultures just kind of represented, not in a weird tokenizing way, but just like let people be and appreciate the differences. Just let people be. I think that that's really powerful.
Mack Garrison (31:50)
Sure.
I love the world building concept too and it just feels like a natural evolution for kind of the low Harris world. Just again, going back to like that digital shelf idea, got all these different pieces out there. It feels like a good expanse. Now, not to put you on the spot here because I know we still have what four months or so till the dash bash. So you don't have to have a topic solidified yet. But as far as a little teaser, is there anything that folks who maybe are considering coming to the dash bash or considering to come see you.
you know, that you could tease out on like, this is what I'm going to talk about. This is why you should come hear my speech.
Lo Harris (32:33)
So I actually am gonna turn it back on either you or the Dash audience because I had a realization for myself recently that when I enter spaces and I come to speak, it is very important that I'm serving the space and the actual needs and concerns and.
Mack Garrison (32:38)
Alright.
Lo Harris (32:50)
curiosities of the people that I'm coming to speak to. And I don't want it to be a thing where it's like, I'm gonna come and talk about myself because you can go read it. You could go read all that on the internet. So I would actually, I'm still pondering it because I am trying to kind of do some like social research among some of my peers to really understand, look, I got a lot that I could sit up there and talk about on stage for 45 minutes, but what's gonna be helpful for you? What do you think? You know what I mean? People really need to hear from me.
Mack Garrison (33:07)
Yeah.
No, it's a good question. We might
have to, we'll have to open up the comments on this video to see what people want to suggest. I know selfishly something that I've just feel incredibly impressed by with your growth over the years, Lo, is just your ability to navigate change while staying authentic to yourself, but also be open to the next medium or the next technological challenges around the corner. Cause I think something that is pervasive in our space.
is change. You know, we're just navigating a lot of it right now. Even our industry compared to 10 years ago feels different. And so I think as someone who has navigated change successfully and has kind of gone with the flow for both your personality and what you're interested in, but also what the industry demands, I think there's a lot of conversation that could be happening there, but that's just, again, that's just my take. So there's plenty of others and I can't wait to hear what everyone else has to say. So everyone listening, this is your cue. You have not gotten dash match tickets yet.
Lo Harris (34:05)
Yeah.
Mack Garrison (34:13)
make sure you join us this summer, June 11th through 13th, 2025. The Dash Bash is a great place to connect with other like-minded individuals, share ideas, and really find an inclusive space for the motion design community to have deep, honest, and helpful conversations. We've been speaking today with Lo Harris, who is a multidisciplinary artist known for her bold, colorful, and empowering artwork, and we cannot wait to have you this summer at the Bash Lo. Thanks so much for the teaser today and for joining us on this interview.
Lo Harris (34:39)
Thank you so much for having me. I'm super excited to see y'all and I hope it's warm.
Mack Garrison (34:44)
It's going to be warm because we are in the South and in North Carolina. Hopefully it's not too warm. Thanks, Lo Thanks, everyone.
Lo Harris (34:48)
You
Aradhana Bejarano Interview
In this conversation, Mack Garrison interviews Aradhana Baharano, co-founder of Little Labs, an animation studio based in California. They discuss Aradhana's journey into animation, her education at SCAD, the transition from a creative role to a business owner, and the challenges of starting a studio. Aradhana shares insights on networking, mentorship, and navigating client relationships, as well as her excitement for the upcoming Dash Bash conference where she will be speaking about her experiences and the rebellious spirit of artists.
Takeaways
Aradhana's early inspiration came from a book on animation she found in middle school.
Her education at SCAD exceeded her expectations and helped her grow as an artist.
Transitioning from a creative role to a business owner requires delegation and embracing new responsibilities.
Starting Little Labs was a leap of faith, but they managed to keep Disney as a client.
Networking and mentorship are crucial for success in the creative industry.
Contracts are essential to protect against misunderstandings with clients.
Approaching client relationships as collaborations can ease tensions and misunderstandings.
Aradhana finds inspiration in various artists and believes in the power of community.
The Dash Bash conference is an opportunity for networking and inspiration.
Aradhana's talk at the Dash Bash will focus on her journey and the rebellious nature of artists.
Chapters
00:00 Introduction to Aradhana Baharano and Little Labs
03:00 Early Inspirations and Journey into Animation
06:00 Education at SCAD and Its Impact
09:00 Transitioning from Creative to Business Owner
12:05 Starting Little Labs: The Leap of Faith
15:01 Networking and Finding Mentorship
18:02 Navigating Client Relationships and Challenges
20:59 Preparing for the Dash Bash Conference
Transcript:
Mack Garrison (00:00)
All right, what's up all you Dash Bashers? Thanks for tuning into another episode of our speaker series where we're getting to know the speakers that are coming to the Dash Bash. And I'm so excited to have one of those speakers with us today. Aradhana Bejarano with Little Labs, the amazing animation studio based out of California. They got over a decade of experience working on animated content and interactive experiences. She's collaborated with brands such as Disney, Netflix, Google, Snapchat.
Meta and Khan Academy for Kids. mean, these are all just amazing brands to work with. Aradhana thanks so much for hanging out with me and chatting with me today.
Aradhana Bejarano (00:34)
I'm excited to be here. Thanks for having me.
Mack Garrison (00:36)
You know, I
think one good place to start is always kind of at the beginning because it's fascinating to me how everyone kind of gets into motion design. It's such an amalgamation of different backgrounds and experiences. Maybe you take me back to some of those like early animation memories you had where you were like, this is interesting. Maybe, maybe this is a career I might want to pursue.
Aradhana Bejarano (00:53)
Mm-hmm.
Yeah, so I grew up in India and...
my introduction to animation was sort of in middle school. I was very, I love cartoons, I love watching animated films, I was really a nerd and geek about it, but it was one day in my high school, my middle school, in the school library, I came across this book, animation book, and it was like the only animation book in the library, and it was like the one, it was just the one, yeah, it was just the one I stumbled on.
Mack Garrison (01:22)
It was just the one, you just read it over and over again.
Aradhana Bejarano (01:27)
the one I would read every day from that fourth on, it was perfectly placed for me. And I read it and I was like, like a light bulb went off in my head. was like, I can actually do this. I love drawing. And it was like the aha moment. And I wasn't necessarily surrounded by people who knew about this. And that book sort of sparked my imagination. And so then I started looking for more information and going to bookstores. And I found the Animation Survival Kit by Richard Williams.
Mack Garrison (01:52)
yeah, that's a classic.
got a copy in here with the office with me.
Aradhana Bejarano (01:53)
That's a classic idea. Yeah,
exactly. And it was overpriced in India, so I couldn't afford it at the time with my pocket money. And I didn't want to share it. I wasn't ready to share it with my family because they, again, so I would just visit the store every week and like read politely as much as I could without purchasing it. I own it now. I have a copy and everything. so that was just my earliest memory of like, this is something I can do.
Mack Garrison (02:00)
no.
Nice, nice.
Aradhana Bejarano (02:20)
It like, it's like almost perfectly like it was meant to happen. I had to stumble upon that book to like learn about it and like, yeah, and get into it.
Mack Garrison (02:25)
How fun.
Absolutely, serendipitous
that you found at the moment that you did. So it sounds like, know, there's not a, at least at the time, wasn't a ton of folks around you in your space and your network knew much about animation. So you're growing up, you're learning about this stuff. You have this passion for it. And I believe you went to SCAD, if I'm not mistaken, right? So was that a big reason that you were like, I need to go check out the US to kind of try to find a path into animation. That's what led you to SCAD?
Aradhana Bejarano (02:36)
Mm-hmm. Mm-mm.
No.
Yes, I might just get...
it
Exactly, yeah, there wasn't a ton of schools or colleges around me. There was sort of like media studies, but not really animation specifically. There was a lot of schools to teach you software. So I did all of that while I was in high school. I also learned Photoshop and all the tools, but not necessarily the foundation to anime. And then it sort of became my goal. I started looking at the US and other colleges just outside of India in general.
Mack Garrison (02:59)
Mmm.
Mmm.
Aradhana Bejarano (03:23)
and SCAD ended up being the one I was the most, like it felt like the right place for me and also needed to be able to afford it and they offered scholarships so yeah, yeah, yeah and they do. it's gorgeous, the campus is amazing, I love that.
Mack Garrison (03:31)
Sure. Hey, there you go. Good scholarship is also really helpful. I love scat. It's so pretty down there. mean, I've gone down a few times for commotion. I think they do a great event. Yeah. Have you have you been to Savannah
before before learning of scat? Did you have any idea about Savannah?
Aradhana Bejarano (03:47)
I've never been to the US before
I came here so yeah it was it was I was just all in mm-hmm yeah I just I remember I painted on my wall I'm gonna get scared that's how I told my parents like this is how I'm gonna get scared you know of course I mean it was it was hard like having your child move across like thousands of miles and they had never been to the US before and
Mack Garrison (03:51)
So you were all in, you were like, I'm going to school here, I'm immersing myself, amazing, amazing.
that's so fun.
Aradhana Bejarano (04:11)
all of that. It took a little bit of convincing, but they eventually agreed to me. And I got a scholarship as well, partial, not full, but that helped as well. yeah, just like, I'm going to do this. This is my dream. I'm going to work.
Mack Garrison (04:15)
I love it.
I love it. Do you feel like
did SCAD sort of live up to those expectations? did what you were expecting in school for animation, was that what you got? Did you get more than you expected? What was that college experience like, especially being sort of an international student coming to the US?
Aradhana Bejarano (04:34)
Mm-hmm.
For me, mean, anything was more than I expected, I mean, you know, it's almost, I mean, coming from a different country, like I didn't have those opportunities. So me coming in on my mindset was, this is amazing. I'm getting to learn what I need to learn. And I had the best experience there. really, it really did help me spread my wings and learn about myself as an artist, but also as a human being and being just such an international college. You know, you meet people from all over the world. It just, it just expands your horizons in all different ways.
Mack Garrison (04:46)
Hahaha.
Aradhana Bejarano (05:12)
So that was great and all the professors were like well most of them I wouldn't say all but like I think there were really amazing professors that helped guide me through the process and honestly college really is like what you make up in I feel like Everyone has the experience that they make of it and so it gave Scott really gave you the tools to explore and then you do what you do with that and Take it out in the world
Mack Garrison (05:13)
I love that.
I love that.
Aradhana Bejarano (05:38)
And so.
Mack Garrison (05:38)
You're a great case study for the university. They're gonna see this video and want a copy of it, because all these are amazing things. But you're right though, I think when you find good mentors that can help support you and guide you, I look back at my time at NC State University, and it sounds very similar to how you look back at SCAD. It's like you get out of it what you put in. So if there's any students listening to this interview we're talking about.
Aradhana Bejarano (05:42)
You
Mm-hmm. Mm-hmm.
Mm-hmm.
Mack Garrison (06:02)
You know, it's lean in, talk to your professors, get to know them, ask people around you for that assistance and support because it seems like that sets you up on a great trajectory and of course, eventually in starting your own company with little labs.
Aradhana Bejarano (06:10)
Mm-hmm.
Yeah, well, thank you. Yeah, and also, SCAD
so than a lot of the other colleges that I have noticed and interacting with other folks not having worked in the industry. Just like having those conversations like we do have like did have like classes where you're like working on your portfolio, working on your video, you have those conversations pretty early on. So you can you know you're learning all the foundations and basics. I did my undergrad not my post grad at SCAD and so a lot of it is just foundations but you know at some point teachers like and the professors do start talking to you but but how do
want to apply this in the professional world and those conversations really helped me figure out where I need to be. yeah. Yeah, no worry. Yeah, okay.
Mack Garrison (06:52)
I love it. That's fantastic. Well, I don't want to spoil too much from the actual presentation at the Dash Bash this summer. So I'm going to fast forward a little bit. Little Labs exists. You guys are crushing
it. You make some amazing work. In my opinion, it's some of the best that is out there in our space. What I'm really curious about is something that I've personally struggled with and I want to know if you've navigated that and it's being the business owner and less of the creative. How have you navigated this shift?
Aradhana Bejarano (07:06)
Mm-hmm.
Mm-hmm.
Mm.
Mack Garrison (07:18)
that I'm sure you're navigating from like the person who's making this stuff to doing this stuff to now being the entrepreneur. What's that been like?
Aradhana Bejarano (07:18)
Mm-hmm.
Mm-hmm.
It's been a journey. think when we started off, was, you know, myself and my partner Camila who started the studio. We were doing everything. And it's been a journey like starting to delegate and hand off those things because those are not sustainable eventually. And I've sort of embraced this role of now my role at the studio is different. I'm the creative director and also the business owner. And I delegate everything else. So I am managing people a lot more than I used to. And actually now
embrace it and love it because that's my genius and that's where I'm at in my career at the moment and my my role is more to guide everybody and help them create the best work and so that's that's that's just what I've embraced and I feel like probably you have as well yeah yeah
Mack Garrison (08:11)
yeah, it's interesting because
like I think at a foundational level, once you are a designer and a creative, you were just naturally built around this idea of problem solving. And all you're doing when you're running a company is essentially trying to solve problems in creative ways. And so it's different problems, right? So you got these teams that need this information and you're trying to get them the right direction, say the right things to get them in the right place. Quick question for you with Camilo, your partner.
Aradhana Bejarano (08:20)
Mm-hmm.
Right, it's different problems. Yeah, right, yeah.
Mm-hmm. Yeah. Mm-hmm. Mm-hmm.
Mack Garrison (08:37)
Have you all always
Aradhana Bejarano (08:37)
Mm-hmm.
Mack Garrison (08:37)
been collaborators? Have you always kind of worked together and this was a natural extension in starting the studio or how that all kind of come to fruition?
Aradhana Bejarano (08:42)
Yeah,
so it's kind of cliche like to meet your life partner at work in this industry because you work so much but that's how we actually met. We met at
Mack Garrison (08:48)
Yeah
Aradhana Bejarano (08:53)
Disney while I was working at Disney. And so we were always sort of working together in a sense. And then what sparked the little labs was you would start collaborating outside of work on things just, you we were having fun with because, you know, at work you do the work that you're told to do. And so you go home and explore. And so that just sparked like our collaboration efforts outside of the Disney work environment. And it just spin and grew into what the little labs is today.
Mack Garrison (09:08)
Sure, right, right.
How fun,
Aradhana Bejarano (09:21)
Yeah. Yeah.
Mack Garrison (09:21)
I love that. Well, it is, the natural progression, right? So you're working together all the time and it's like, well, we might as well just be partners then as well too. That's right. Yeah, exactly, exactly. Well, is with the labs part, what's interesting to me is like, you know, have your day-to-day job at Disney, you kind of have this labs piece where you all are collaborating on the side. Is their intentionality and calling little labs, I mean, is that an extension from that, you know?
Aradhana Bejarano (09:28)
Yeah, right? Yeah. And not with everybody. So yeah, yeah, yeah, yeah.
Mm-hmm. Mm-hmm.
Mm-hmm.
it is. Yeah. So the part little came from, know, we were working at large companies and corporations before and this was our space to be little and small.
and we love that, like that's us. And then the labs part was us experimenting outside of our day to day. And that just spin ball into the little labs in that we're, and it is in the sense of what we, who we are now as a team, as we've grown as well, we're always experimenting, always pushing our boundaries as a team and being playful. And that's where the roots of the name come in.
Mack Garrison (10:17)
Mmm.
Oh,
I love it. It's so fun. I'm always curious from folks who are, you know, creatives in house that then end up moving into starting their own agency or studio. Was there like a signature event or a project? I'm always curious. Like what, was it like, oh, this is maybe a little bit more than just a side project. Like maybe this is something we want to do full time.
Aradhana Bejarano (10:28)
Mm-hmm.
With us it was sort of like we took the leap honestly. We yeah, it was was sort of like we we just jumped off not knowing if we have a parachute or not and we're like I mean, yeah, we and we did you know thankful that we ended up having a parachute we were able to keep Disney as a client for us when we when we left the company But we honestly were just just ready to go on figure out our new path We it's sort of like I reached our goal
Mack Garrison (10:44)
Yeah, nice.
I love that analogy, that's great.
Aradhana Bejarano (11:09)
know, a dream, like we worked at Disney and it was like, what's next? What is the next challenge? And we were young enough, I guess, and naive enough to like take that, like, we can do it, yeah. That's right, yeah, exactly. Yeah.
Mack Garrison (11:18)
Yeah, we can do it, right? You know, not thinking about all the other pieces to it. That's so fun.
I feel like, you know, I would echo that same sentiment. You know, when we started Dash, we were both young and in our 20s and probably we're not thinking about all the other pieces that come with it. But let's say for someone who is, let's say there's a listener out there who has been working somewhere, they've been freelancing, and the idea of a studio or starting this collective sounds really, really good to them.
Aradhana Bejarano (11:34)
Right. Yeah.
Mm-hmm.
Mm-hmm.
Mm-hmm.
Mack Garrison (11:46)
What's
a piece of advice that you might give them, either based on something you've learned now, you wish you could have done, or something you're really proud of? What would you share for someone thinking about starting their own shop?
Aradhana Bejarano (11:50)
Yeah.
I think making sure that you have the resources to delegate, I think that was like a biggest learning for us on our site that we started to burn out pretty quickly trying to tackle everything ourselves. So whether it's financial resources or just people you can lean into and ask questions, we didn't think that through when we started off. ended up, it was almost like we have a fire. We need to find somebody to talk to you about this. And so perhaps if you have like a network of people
Mack Garrison (12:21)
You
Aradhana Bejarano (12:25)
you can lean into to kind of help you troubleshoot, or whether it's consultants or things like that. And then of course like a client base, like knowing that you you have some sort of confidence in a client base, like you have maybe had conversations with before you jumped in, that could that could be helpful as well.
Mack Garrison (12:40)
Mm.
Yeah, I think you're
right. I mean, I look back and you know, there was definitely the jump in and commitment similar to you all and how we started, but we did have some work that we brought into it. Like we were kind of moonlighting on the side. We had something similar to like the little labs where we were doing some stuff from the work on the side. So it wasn't jumping into nothing. So I think that's important. You also hit on something else that I just, you know, profoundly believe in is mentorship. It's close friends in the space who have navigated it.
Aradhana Bejarano (12:54)
Mm-hmm. Mm-hmm.
Mm. Mm-hmm.
Mm-hmm.
Mack Garrison (13:11)
think there's always a bit of a question mark on, you how do I find a mentor? How do I meet some of these other people? Did you go to a bunch of events? Like, how did you start to network and get to know folks who you had some of these tougher questions to ask?
Aradhana Bejarano (13:11)
Mm-hmm.
Right.
I wish I had a good answer. would have gone to that. I wish Dash Bash was there and I could have gone to that, right? Yeah, yeah. For us, it was slightly different because we were actually leaving a different industry and coming into motion design with this sort of like move. We were in the animation and interactive space. And so we really did just jump off the cliff hoping we'll land into a parachute. We were like sort of freelancing a little bit with studios in the LA area. So we had some of a network and that sort of
Mack Garrison (13:42)
Ha ha.
Cool, okay.
Aradhana Bejarano (13:50)
were able to build off of that but definitely I would recommend like networking and events and going to some of those either in your local community or area or conferences like Dash attending those.
Mack Garrison (14:02)
I think, you know, it's interesting
because I remember when I was getting out of school and I would imagine maybe, you you felt the same way. We were kind of intimidated. It's a big industry. Like, where do I even begin with this? And what I have learned in talking to folks like you and other creatives is just how welcoming everyone really is. And I think a lot of artists just don't recognize right away, just if you reach out, you know, there's a good chance that someone could respond to you.
Aradhana Bejarano (14:10)
Mm-hmm.
Mm-hmm.
Mm-hmm.
Oh, 100%. Mm-hmm. Yeah. Mm-hmm.
Mack Garrison (14:28)
So in that lens, know, I'm always curious just, you know, who are some of the various artists that inspire you? Who has inspired Little Labs over the years? Who are folks that you still are enamored by their work on day in, day out?
Aradhana Bejarano (14:36)
Mm-hmm.
Oh, such a hard question because I feel like, you know, we're all inspiring each other all the time. so there were definitely Ye House was a studio back, you know, I mean, Michigan. Yeah. And they were also husband and wife too. And so they always inspired us to take the leap. And we actually reached out to them and Camila was more connected to Michelle at the time as well. And we kind of were able to ask them questions and help out.
Mack Garrison (14:46)
Mm, sure.
yeah, up in Michigan, right? Yeah, yeah.
Aradhana Bejarano (15:11)
help us out and they were super inspiring to us over time. I mean, almost like everybody in the, even the work I see now, you know, inspires me a lot. On just an all time base, like any artist, like, you know, who's like following their path, being truthful to who they are always inspires me. looking back historically, like Frida Kahlo, Mary Blair, like those, those artists are always very empowering and inspiring for me. Yeah.
Mack Garrison (15:18)
yeah.
Mmm.
You know what's funny is I think
I actually reached out to Michelle at yet house at 1.2 I was randomly up in Romeo just which is a small town just north of Detroit and they're they're close by to it I forget the exact name of where they are, but they're up near there and I was like hey Michelle I'm in town I'd love to come see your studio and I don't know if they've ever had someone like properly come visit their studio So we tried to make it happen Didn't quite work out but they make some amazing work and enter just the nicest people in the world, too
Aradhana Bejarano (15:40)
Mm-hmm.
yeah.
Oh wow. They do. They are
so nice and we've just had a friendship. We've actually never met in person to this day and just we haven't had the opportunity. We either like missed each other or didn't couldn't couldn't make it work but one day. Yeah.
Mack Garrison (16:04)
really? that's so funny.
One day,
I know it's funny for anyone that's like not in our industry when they're like, oh, you're to go hang out with your internet friends. It's like, look, I promise they're really cool. I may not have met them in person, but they're the best. 100%, 100%. You know, I think one thing that you've definitely recognized probably is being a studio owner and I have as well is just our industry is kind of a wild uncertain place. You know, the longer you're in it, the more you can kind of see the volatile swings, the ups and downs.
Aradhana Bejarano (16:20)
They are, and they always are. I mean, it hasn't like disappointed me. So yeah,
Mack Garrison (16:41)
I would imagine that you've got some pretty good stories from over the years. I'm always curious on a good industry story, whether it was like a crazy project you finished, you didn't know you were gonna be able to get done or stuff that went totally off the rails. Do you have a good industry story you could share with folks today?
Aradhana Bejarano (16:45)
Yeah.
Mm-hmm. Mm-hmm. Yeah.
Yeah, plenty, but I'll stick to this one without naming names. We had this one client several years ago, right, when we were just starting out and they wanted like all this stuff from us. built, you know, they were launching this new brand. So we did a bunch of branding work, character work, even like toy design.
Mack Garrison (16:58)
Okay, six to one. Perfect, that sounds good.
Aradhana Bejarano (17:15)
We were just starting off as a studio and contracts were not, we weren't like masters of contracts, but because a colleague had recommended us, we sort of slipped on kind of getting the contracts really signed off because they were kind of skirting the issue. were like, oh, we'll get it done. they were like, know, business is always done with a handshake, you know, and which it is, but it was one of those moments which looking back, I'm like, why did we go through with this? But because they were highly recommended.
Mack Garrison (17:26)
Mmm.
boy.
Sure.
Aradhana Bejarano (17:45)
by a colleague we trusted we went ahead and did all this work delivered it and when it came time to payment they were like well you didn't really meet our expectations and and and all throughout we got all this good feedback thankfully we had all of the emails and things to kind of prove that there wasn't a miss because there wasn't really a miss or ever communicated to us that
Mack Garrison (17:54)
no.
Aradhana Bejarano (18:06)
that we had not met their expectations. It all ended up sorting out at the end, but it was a huge learning for us to make sure you have your contracts and stuff all in a row. So it was a little bit our fault, but also, you do kind of come into these situations sometimes where clients want to start a project without signing off a contract. And it's like, as a business owner, you have to make those decisions of how do you make that?
Mack Garrison (18:08)
Right, right.
gosh.
Ugh.
Oh, 100%. Like even as you're telling this story right now,
I'm sitting here thinking about one of our early missteps was the same deal. was like, didn't quite have everything outlined in the contract, had a client that really didn't want to pay us at the end. I think the way that we finally got paid, I'm not proud of this, but I basically called this person every day and was leaving messages that I'm going to call you every day until you pay this. And I think we negotiated.
Aradhana Bejarano (18:38)
you
Mm. Mm. Mm.
you
Mack Garrison (18:56)
a 70 % payment or something like that. I was like, look, if you pay 70%, I'll never call you or talk to you ever again. So, you just, yeah. And I think it's also a good reminder though too, is like even in the lens of the story, y'all were doing everything right. You were doing everything by the books for the most part. You glazed over this little piece and there was still kind of a little bit of a friction point. And I think that's a good reminder for creatives out there that if you're ever feeling like, golly, it's what did I do wrong? A lot of times you are doing it right. And sometimes this stuff just bubbles up, right?
Aradhana Bejarano (19:02)
Right, yeah, he's just chasing clients to make payments.
Mm.
Mm-hmm.
Mm-hmm. Mm-hmm.
Mm-hmm. Right.
100%. And a lot of times you're working with clients who are not maybe in the industry and know how things are done. And a lot of it becomes having the confidence to educate or like standing your ground on what are your boundaries and limitations.
Mack Garrison (19:40)
You know,
this opens the door to a good question, I think, is how do you and Camilo react or how do you handle a situation that maybe feels tense? Like if something comes up and the client's like, I don't know, maybe they're unhappy about something or something was miscommunicated, but you can tell there's those moments every now and then where it's like, ooh, this doesn't quite feel right. Do y'all have like a playbook or something that y'all do when those situations arrive? What's kind of like your go-to solve for kind of easing some of that burden?
Aradhana Bejarano (19:52)
Mm-hmm.
Mm-hmm.
Mm-hmm.
Usually it's like taking a breath and just hopping on a call and just leaning things out, leaning into our producer as well and like helping them come in. So we're really coming in as a team to service the client at the end of the day and provide the best solution. So we always start with that and we lay out that, you know, we're here to do great work. We're here to navigate this together. And we always look at our clients as collaborators.
Mack Garrison (20:21)
Hmm.
Aradhana Bejarano (20:31)
So that's really the mindset we go into with every meeting and so as friction comes up or there's misunderstandings we we always approach the conversation with that mindset and So far clients are usually very receptive to that because you're wanting to work together Honestly, yeah
Mack Garrison (20:46)
Yeah, 100%. I love that so much. I mean, it really is.
There's kind of an age old stereotype, think, you know, in creative versus clients. But really, to your point, if you think about folks as collaborators, as partners, then when there is a misunderstanding, it just becomes easier to have those conversations. So yeah, I love that a lot. Go ahead. Yeah.
Aradhana Bejarano (20:53)
Mm-hmm. Mm-hmm.
Mm-hmm. Mm-hmm. Mm-hmm. Yeah. Yeah. And I will say one thing.
There might be a client that maybe is not responsive to that. And in that case, you do have to set your boundaries. And we're like, this is hard. But we honestly, 99.9 % of the times, we haven't had those kind of situations because we come with that mindset. Mm-hmm.
Mack Garrison (21:20)
Which is good. And I think like there's
also to the latter point you said is like, you you got to put your foot down every now and then it's, you know, you should feel confident in decisions you make. You know, I think we all are sometimes a little bit hard on ourselves, you know, wish we should have handled this differently or we could have, you know, in this instance of that particular example, we should have done the contract this way. You know, one of the nice things about making these mistakes that you and I have made is that we learn from them and you never do them again, right? You know, no one's perfect. You figure it out, you kind of move forward, which is good stuff.
Aradhana Bejarano (21:26)
Mm. Mm.
Right.
Mm-hmm. Mm-hmm.
Right, yeah exactly.
Mack Garrison (21:48)
So let me ask you this, you're coming to Raleigh later this summer, what do you think are you most excited about for the conference? Is it getting up on stage? Is it meeting other people? I'm curious to know what gets you excited about the bash.
Aradhana Bejarano (21:59)
I'm just, you know, in the past years I've realized the benefits like of being at a networking event such as Dash and just the connections and relationships you make. So I'm really excited to meet people and hear the other speakers. Of course, I will be speaking as well, which I'm excited for. But more than anything, just every conference that I go to, I leave just feeling so inspired and empowered and looking forward to what I can learn from that experience.
Mack Garrison (22:05)
yeah.
Sure, sure.
I love that. And I echo that same sentiment.
know, I think conferences are one of the few opportunities where we mentioned earlier, we get together with all our internet friends to hang out and talk shop with people who know about it, which is really good. Well, let me let me do this. What do you think if you're giving a pitch to someone who has who is unfamiliar with little labs and you and your work, what would the pitch be on why they should come see you at the bash?
Aradhana Bejarano (22:27)
Mm-hmm.
Mm-hmm that too, right? Yeah
Mm-hmm.
Sure, so my journey has been a lot about rebellion in one way or the other based on my cultural upbringing and coming to the United States and being where I'm at today. So part of my talk will be navigating that through my experience and I'm excited to share that. I think as artists, we're all sort of rebellious in one way or the other. And I talk a little bit about how I...
I transfer that into the work I do today. So I'm excited to share that and yeah.
Mack Garrison (23:17)
I love it. Love a good little rebellion in the art world. It's going to be great. We're super excited to have you. Just want to give a quick shout out and thank you to everyone who tuned in today. Aradhana Bejarano, thank you so much for the little labs and join us at the Dash Bash. If you haven't gotten a ticket yet, folks, and you're listening to this, what are you doing? Dash Bash is from June 11th through 13th, 2025. It's going to be right here in my hometown of Raleigh, North Carolina. It's big enough where there's always something to...
Aradhana Bejarano (23:20)
Yeah.
Mack Garrison (23:42)
and it's small enough where you run to folks around town and you'll definitely run into a lot of animators and motion designers here that weekend. So if you haven't got a ticket, grab it now. Thanks so much for joining us today, Aradhana, and so excited to have you here shortly with Little Labs. It's gonna be great.
Aradhana Bejarano (23:56)
Looking forward to it. Again, thank you for having me. Can't wait to see you and everybody else.
Mack Garrison (24:01)
Same, sounds good.
Thanks everyone.
Reece Parker Interview
Ahead of his 2025 Dash Bash talk, Reece Parker and Mack Garrison chat about Reece's journey from a self-taught animator to a professional in the motion design industry. He discusses his early passion for drawing, the transition to animation, and the challenges he faced in finding work. Reece emphasizes the importance of mentorship, the need to adapt to industry changes, and the value of genuine passion in attracting clients. He also reflects on his creative influences, the exploration of new avenues like tattooing, and the excitement of future projects.
Takeaways
Reese prefers authenticity over trying to sound cooler.
His journey into animation began with a love for drawing.
He taught himself motion graphics out of desperation.
Cold emailing led to his first freelance job.
Mentorship played a crucial role in his development.
Passion for work attracts clients and opportunities.
Adapting to industry changes is essential for growth.
Inspiration can come from various creative fields.
Tattooing has similarities to motion design in terms of artistry.
The importance of being confident yet humble in new spaces.
Chapters
00:00 Introduction to Reese Parker
01:43 The Journey into Animation
05:11 From Hobby to Profession
10:44 Finding Mentorship and Guidance
15:32 Adapting to Industry Changes
20:00 Creative Stories and Experiences
22:45 Inspiration and Influences
25:43 Exploring New Creative Avenues
29:55 Looking Ahead to the Future
Transcript:
Mack Garrison (00:00)
Hey, what's up y'all? Mack Garrison here with Dash Studio and boy, do I have a good one for you today. I'm hanging out with a talented Reece Parker doing an interview for our Dash Bash Speaker Series. Reece is incredibly talented, also a nice guy, but Reece is a creative person making art for cool people and businesses, directing, illustrating, animating. He's uneducated, lacks any in-house experience and works way too much and has been riding solo for the last nine or so years.
guessing his way through it and loving every minute of it. I'm just reading that off Reece's bio, but Reece, welcome to the podcast, the video cast. You gotta explain yourself a little bit on that introduction and like why those were the choice of words to start us off.
Reece Parker (00:47)
Yeah, I'm happy to be here. Thanks for having me, Mack. I'm excited to chat and just be involved, honestly. I think, yeah, I don't know. The intro is like, I'm a very let my work do the talking kind of a guy, I think. So when it comes down to making a bio, it just felt very real. And I guess that's what I prefer over maybe trying to make myself sound cooler than I am. If I want to look cool, go watch my work. And some people think that makes me look cooler.
You
Mack Garrison (01:17)
Dude,
it is very cool work. And I also just love the authenticity. I think it speaks a lot to your personality. I've been lucky enough to know you now over the last like nine or 10 years that I've been running the studio. But yeah, there's a lot of folks who are listening and this might be their first time finding out who the heck Reece Parker is. So maybe you could just kind of take us back to like some of the early days, you know, like how did you get into animation? What is it?
Reece Parker (01:27)
Yup.
to.
Mack Garrison (01:43)
what part of animation really excites you and what's some of the work you're doing today.
Reece Parker (01:49)
Yeah, good question. Growing up I was always drawing. I feel like I've said this story too many times, I'll abbreviate, but like...
classic kind of creative story. didn't like math. I liked drawing. So there were times like in school, I would maybe fail the math test, but flip it over and draw a portrait of my teacher and they would hang it up on the wall. Like literally that did happen. And I think that that's just like represents kind of my journey growing up. But animation, like we would have sticky notes in class in like second grade and we were doing flip books and I was really into the YouTube stick figure fighting kind
era, you know, I don't know if you remember that. Yeah, that was big, big. So I had Flash and like just kind of dorked around on it when I had time growing up. Among other creative things, I painted grip tape. That's like the stuff you put on top of skateboards. I I would sell that. did paintings and graphite portraiture and just all types of creative stuff. And then I...
Mack Garrison (02:31)
Sick. Excellent. Of course.
yeah, nice.
Reece Parker (02:58)
You know, I was really good at it, but I was also like suburban home, you know, not in like a creative city per se, very like go to college. Just outside of Seattle, a little suburban town called Maple Valley. Yeah, 30 minutes away.
Mack Garrison (03:09)
Sure. Where are you from originally Reece? Where'd you grow up?
Seattle. nice. Excellent.
Shout out to Maple Valley listeners.
Reece Parker (03:19)
Maple Valley.
So I didn't have my eyes on the future of where is the creative work. I was mostly like, I do it because I love it and I probably won't get to do it as I become an adult. And then I just found my way to like...
being intro to motion graphics. Like I saw like a commercial for Coca-Cola or something that I think Seth Eckert did who runs the furrow. So there was morphs and it was like, I was like, whoa, this is cool. Yes.
Mack Garrison (03:39)
Mmm.
yeah.
You're like, whoa, what the hell is this? Like,
what is this?
Reece Parker (03:54)
Exactly. I was like, uh, I want to do that. Whatever that is. And so I learned like exactly that. And I didn't know motion graphics was whiter than just that. was like, that was what I want to do. So I learned After Effects and I learned shapes and I learned kind of those things. And I also brought my years of sketching and drawing and illustrating into kind of that. And then over the years, it sort of shaped my voice, I think, in motion. I don't Yeah.
Mack Garrison (04:21)
that's really cool. mean, like honestly,
I think with our industry, I heard this term from this graphic designer back in the day. His name was like Edward Tufte. And he talks about this like capital T theory, which I really like. It's like, we started this one point and there's like interest. for you could have been illustration. Like I love dueling, love drawing. Then you hit this T, like the capital T part of it. And it's like, Ooh, maybe I can put this in motion. So then you're starting to play around with motion or Ooh, maybe I can direct motion. You're directing. So basically you have all these T's.
Reece Parker (04:37)
Yeah.
Mack Garrison (04:49)
that make you unique. And I think motion design in our industry is probably the best collection of all these capital T's out there with these different backgrounds, different experiences. When did you know that like, like this isn't just a fun hobby, people will pay me for it. Did you have like a first job? Did you like kind of seek it out a little bit?
Reece Parker (04:51)
Yeah.
Well, I mean, again, the time where I ran into motion design, I was at sort of a critical point in just in my personal life. was skateboarding a lot. was graduated from high school. I was not in college or on a path to sort of buff the resume in any way at all. So I was like, once I recognized that, Coke hires artists to do work like this, I was like, okay, I'm just going to do that. And so I worked for like overtime for a
year, like kind of 16 hour days just non-stop just teaching myself out of really like desperation. Because again I'm coming at it like I clean bathrooms at Taco Bell and ride a skateboard. Like this isn't my world. I don't understand this world. So if I can teach myself how to do it and be that good maybe I can get hired. And so at a certain point I had like personal works and like a little portfolio built of no client work whatsoever and I'm just
just cold emailing like jobs off of job boards, not even motionographer, I don't even know that exists yet. It's like indeed and like other general job boards like I could do the work, I could do it and then finally like somebody hired me freelance for like 20 bucks an hour. I didn't know what a day rate was, I didn't know how to charge, I knew nothing. Yeah, yes.
Mack Garrison (06:28)
Sick.
didn't know the process, know anything. You were like, they just need an animation. I gotta make this sucker
for them.
Reece Parker (06:36)
Yes,
and they literally held my hand through it. I think because I was so cheap, they taught me how to do some of it. was really, it's a small little agency in New York. I forget the name of it now, but I hadn't kept up with them. Yeah.
Mack Garrison (06:41)
Wow. Was it a studio? Was it a company? An individual? what? Cool.
That's so funny. so basically
at the time you're working at Taco Bell more or less as a janitor doing animation stuff on the side and you're like, I've got to basically bust my ass on this because I don't have any education on it. It's all self-taught. And so if I'm going to win the opportunity, it's got to be through hustle essentially. Wow.
Reece Parker (07:10)
Absolutely. Yep. Just showing up, doing
the work, learning, and I was so excited and like in love with it that it's a lot of work, but it just felt like necessary. Like absolutely. Yeah, just driven.
Mack Garrison (07:23)
There's a whole generation of kids who could be looking to this listening to this videocast and they're like cool I'm not going to school. Thanks for race. You just ruined all these parents hopes and dreams No, no
Reece Parker (07:32)
I hope not. Yeah, do what you,
yeah, yeah, do what makes sense for you, you know.
Mack Garrison (07:37)
I mean, I think that is a really interesting conversation point though with so many different fields out there that do require a certain degree of higher education. I think motion design has been one of the most amenable and like welcoming kind of everybody. So you get this first kind of gig with a small agency, you would kind of crafted a smaller portfolio website of just some personal explorations.
Did you find that that first gig like really almost opened a door? was like as soon as like almost you had a client project kind of grounded in it that kind of build off of itself.
Reece Parker (08:12)
Yeah, I mean eventually it did it was a bumpy early road For your knowledge, I didn't want to just jump in freelance. I did that because I had to I asked for Internships and like staff jobs and just couldn't land anywhere because I was so Like raw talent, but no knowledge and that was a barrier that was not allowing me to pass like I was getting interviews in Seattle for like
Mack Garrison (08:19)
Mmm.
Reece Parker (08:39)
weird like leadership role like my skill set was beyond my knowledge meaning people saw my work and put me here and then expected me to be here and so i would come in for interviews and be like an intern and so it was like i couldn't land anywhere because they didn't know how to read me yes yes
Mack Garrison (08:45)
Mmm.
You had this raw talent that was like exceptional,
but you had no of the supplemental information to go along with that. So people were like, how is this guy this good, but has no idea about process or organization.
Reece Parker (09:01)
Yeah, exactly, exactly.
Exactly, and I only know that in retrospect with the information I have now, but I didn't get it at the time. I was like, just like, yeah, I could do the work. And anyway, I couldn't get a job anywhere. So I had to be freelance. And then eventually, like one odd job led to another odd job. six months later led to another one and there was huge gaps in between. And then I got an email from Buck, like my first year in like down the line. And that changed everything. Once I went to go work with them in LA, they flew me
I was in studio for a few weeks. I was like booked ever since. Yeah, yeah.
Mack Garrison (09:45)
That's crazy. It's like
an actor who gets the first big gig, right? It's like, oh my God, this is it. Don't mess this up, Reece, you gotta stay focused. I love that. When I was coming along, I think a lot of people experienced that. It's really relatable in the sense that no one ever truly knows all the right process stuff. I mean, I remember my first gig I had at an agency. I remember this guy over in the corner basically yelling like, who the hell is Mack Garrison?
Reece Parker (09:50)
Yes.
Yeah. Yeah, that's exactly. Yeah, yeah.
Mack Garrison (10:14)
And what is wrong with this project file? And I had to like sheepishly raise my hand and admit that I had like comp one, comp two, comp three, layer one, layer two, was atrocious. But what was really nice about this Reece is that he took time and went through and basically showed me the way that stuff should be organized. And I'm forever grateful of it. Like, you know, I know he was upset at the time, but he took space and taught me. So question for you is, you know, during this kind of transition era, if you will, of like creative, finding your way, figuring out the structure behind it.
Reece Parker (10:17)
yeah.
Yeah, yeah.
Totally. Totally.
Mack Garrison (10:44)
Did you have any mentors or did you find and reach out to people to try to get some of that knowledge?
Reece Parker (10:48)
yeah, yeah, I mean a lot of people were, as I began to get...
more hired and become more hireable. Again, I was mostly raw, intuitive talent and like my knowledge was years of putting things together over time. And like all of my clients were almost mentors at that time. I would have creative directors reach out to me and be like, I'll bring you on and I'd be like, great. And then I'd ask them like endless questions or I'd reach out, like I reached out to Alan Lasseter, one of my first years in the industry, like, dude, I love your work.
Mack Garrison (11:11)
Mmm.
Reece Parker (11:25)
and I love your position and how do you blah, blah, blah. And he was really, really sweet and responded. And I'm sure he wouldn't remember that if you told him, but he had a long list answering all my questions. I probably did that a hundred times, to be honest with you. Yeah.
Mack Garrison (11:39)
man, I love that so much. Cause
I feel like, you know, for whatever reason we, we, none of us want to look like idiots. think that's what it is, right? You're young. You don't want to reach out to someone. You don't want to bother them or you don't want to feel like your stuff isn't good enough to even be having that conversation for anyone that's listening to this that might be on the precipice of graduation, whether it's from school or like a school emotion course or something along those lines. What advice would you give?
Reece Parker (11:51)
Totally.
Yeah.
Mack Garrison (12:08)
and how to reach out to some of these folks or how to put yourself out there, the confidence to do that like you did.
Reece Parker (12:14)
Good question. mean, I think looking back at how I did it, I was mostly naive, but I was also really genuine, and I think you could feel that in my approach. I wasn't acting out of any sense of like, owe me a response. I mostly was like, you probably won't read this. that's the case, that's okay. On the off chance, you do read it. Like, I love your stuff, and that's why I'm reaching out. And I think...
that energy you can feel and it's encouraging a response. And I have a lot of students reach out to me on the flip side now where I try my best to sort of honor my early days and be really sort of spend some time answering thoughtfully to them in the same way that I maybe would have hoped earlier. But also like you can't expect.
it to go that way. You sort of have to like, I hope, but if it doesn't, it's okay and I'm going to try again. That's just how, like that energy is necessary and failure isn't failure. It's like you keep moving and pushing and eventually it'll land. Yeah.
Mack Garrison (13:20)
dude, I love that so much. I had this phrase
a couple of years ago that like I just gravitated towards that's perfection inhibits progress. I feel like so much as creatives and designers, we hold stuff in such high regard. It's like, I don't want to put anything out there until I really like it. But you think about all the times that that slows you up.
Reece Parker (13:29)
Yeah.
Yeah.
Mack Garrison (13:39)
You're the student trying to perfect your portfolio. It's not quite there yet. I don't want to reach out where the studio trying to update our portfolio. it doesn't quite have all the projects, the reels, you know, at end of the day. And I think you would echo the same sentiment. People will critique whatever you put out there. You always have 20, 20 vision and doing something a little bit differently, but you just got to keep the bus moving forward, right?
Reece Parker (13:47)
Yeah.
Yeah.
Yeah, absolutely. I think I ran into that problem more recently than ever before, honestly, where it's like...
almost inhibiting productivity because I want to over organize or over calculate or over speculate or analyze and it just yeah at a certain point it's too far and you're actually getting in the way of doing the work so I'm kind of trying to remind my brain to go back to kind of the early days of like yes I want to make great work but I also just want to be productive and make it simple you know
Mack Garrison (14:12)
Mmm.
course, simplicity rules each and every day, even with your design and your compositions, I feel like every solution usually revolves about me taking stuff away versus like adding anything new. You know, I think something that's been interesting, especially over the last couple of years, know, AI is such a hard conversation to have in our industry right now. I think just by the fact that like there's more people than ever in the space, marketing companies are turning towards, or excuse me.
Reece Parker (14:38)
Yes. Yeah.
Yeah, totally. Totally, totally.
Mack Garrison (15:03)
companies are turning to investing in AI, which is taken away from marketing budgets. So everyone's kind of working a bit leaner. I think that's from studios, that's from freelancers. So for someone getting in the space, you you had this hustle and this tenacity that I think really led you to these opportunities, got you into the door and ultimately led to where you are now. Did you feel like looking back on that, that there was maybe one single piece of advice or something that seemed to work?
Reece Parker (15:07)
Yeah.
Yeah.
Mack Garrison (15:32)
best when you're trying to get yourself out there. Is it the cold emails? Is it like conferences? You know, looking back on it, was there one thing like, oh, if I could do this over again, knowing what I know now, I would do X, Y, and Z.
Reece Parker (15:46)
It's hard because so much has changed, even in a short time, nine years. The landscape is different now, but what I would say through those changes, what remains is...
Mack Garrison (15:50)
Mmm.
Reece Parker (16:00)
You've got to love the work and putting that love into the work is going to attract clientele and that's true for any service. So like I spent a year rebuilding my site with a developer and just putting so much love into it kind of for no reason to be honest with you other than I really wanted it to be great. And now I'm doing sites for clients that are paying me real budgets. And I didn't do anything other than say on Instagram, I'm redoing my site and I'm here
Mack Garrison (16:24)
Whoa, that's wild, that's cool.
Reece Parker (16:30)
go check it out. It's like that's all I did. Now I have a platform at this stage in my career, but the energy in the through line is the same. Love the work that will attract the clients. It's like I don't have any formula other than that to be honest.
Mack Garrison (16:46)
Well, honestly, it's just authentic. I love that, right? It shows if you care about something, you're putting time and attention towards it. It's reflected in the final outcome. You know, from a studio owner perspective, I have a interesting question for you. You made me think of, you know, there was this long standing, I don't know if it was like a thought or long standing conviction. I think there's a good word that if you are really good at something niche down.
Reece Parker (16:54)
Yeah. Yes.
Mack Garrison (17:14)
Like get really good at this thing and that's what everyone's gonna come to you for. With all this change, you accepted, it sounds like, some of these website jobs. It's like, yeah, it's kind of what I do adjacent to it. You kind of opened it up. Do you feel like that's a change that you're starting to recognize and as you look ahead to like future reach, are you kind of open to saying yes to a bit more and should other people kind of be considering that as well?
Reece Parker (17:19)
Yeah.
Yeah.
Yeah.
This is a hard conversation because you're going to land.
It's 50-50 whoever you talk to. I do not subscribe to niching down. However, I also don't subscribe to saying yes to everything. The reason I felt it was appropriate to take some of these jobs that are outside of my normal skill set or service that I usually provide for clients is because they said we want it done in a Reece way. We want your voice on it. So it wasn't me acting as some ex graphic designer. It was Reece being
Mack Garrison (17:45)
Sure, sure.
Mmm.
Reece Parker (18:13)
Reece just for a different service. And honestly, as we move through changes in this industry, we start to question what it is that is going to remain valuable for clients. And that's a hard answer. And I'm not willing to turn away projects because they're not like they're not an animated film that are like super artistic, like that might not be valuable right now for clients. And that's okay. I can still kind of be Reece on something else. So it's been really rewarding. And yes, I've had to adapt.
my mind a bit and it's hard to go like, some artists do niche and they're great but like, I don't know, I don't know. It's a hard, yeah, it's a hard question.
Mack Garrison (18:53)
What a compliment
though. mean, like that is, that's a premier place to be where it's like, look, I want your problem solving ability is essentially what they're asking for. And honestly, this is one of the biggest things that I believe motion designers should be advocating for themselves and highlighting about themselves is just how good a problem solvers we are. mean, by definition, we're, multi-disciplinary creatives who are trying to come up with analogies and metaphors for all these different things.
Reece Parker (19:01)
Yes. Yeah.
Yeah, you're right.
You're right.
Mack Garrison (19:20)
So we're naturally good at thinking on our toes and moving quick given the deadlines. And it's why I personally believe that no matter how much change happens over the next 10 and 20 years is motion designers are always going to be employable because the sheer fact that like we can navigate ambiguity, we can come up with solutions and move things forward. And so I think like that's good advice for anyone did here to who's in the space is like, okay, if the technology is changing and maybe the medium is changing, where can there be flexibility and how to kind of present myself in a problem solving way. So I love that. That's really cool.
Reece Parker (19:38)
Yeah.
Yeah.
Mack Garrison (19:52)
Let's see, let's change it up a little bit. One of the things I'm really curious about, you've been in this space now, what is it, nine years? Is that what you said professionally?
Reece Parker (20:00)
Yeah, I think this is the ninth year maybe. Yeah. Yeah.
Mack Garrison (20:02)
my gosh, isn't that crazy? Doesn't it both feel
like the other day and like you've been doing this forever. It's like both like I've been here forever and I just started. I bet dollars to donuts that you've had some wild creative stories over the years from like a crazy client project to something kind of unique. Is there a story that maybe you haven't shared and we don't have to like call anyone out. We can blind it over but I just want to know a crazy industry story that we could share Reece.
Reece Parker (20:10)
Absolutely, Yeah.
Ha
Yeah, I mean, there's wild stuff, a lot of wild stuff, honestly. Maybe one of the more interesting ones was a high profile, actually this has happened multiple times, so maybe it's not even weird. But it's the case of like high profile clients, you have a specific team within that client that you're working directly with, and then at a certain stage in production.
whatever deliverable you are delivering gets to the eyes of somebody above the ladder or up the chain and like shifts everything. Like they don't seem to care at all about the progress thus far and just makes a snap decision. And I've had that result in canceling half a million dollar projects. I've had that result in redoing six figure projects entirely because one color was wrong. I mean, I've had like
Mack Garrison (21:04)
the classic stakeholder.
Reece Parker (21:28)
Wild what multiple wild wild things where it's just if this person had their eyes slightly sooner Maybe it could have saved like hundreds of thousands of dollars, but for whatever reason it just doesn't unfold that way I don't know. Yeah, so I guess that counts. Yeah Yeah Yeah Yeah
Mack Garrison (21:39)
So crazy.
for sure. Absolutely. Someone spending that amount of money and then changing everything at the last minute is absurd.
And you're right, though. I mean, we've navigated stuff like that before. Or the one that always is so surprising to me is the one where the client spends time, energy and effort. You finish the project and it just never goes live. Like we've had a couple of projects we've worked on. They've just like eaten. It's just never gone out. And I'm just like, how in the world could you invest so much time and energy?
Reece Parker (22:05)
Yeah.
Yep.
Mack Garrison (22:13)
and never put something out in the world, you know, it's it's kind of bonkers.
Reece Parker (22:13)
Yup. Yup. I
like that too. Yeah, same. I don't know. I don't know. It's crazy.
Mack Garrison (22:21)
Well here, me this, I always am looking for new inspiration or finding out how folks think and how they tick. A lot of folks look up to you, Reece, for your inspiration. mean, you do some amazing work. I've got your website pulled up here. It looks phenomenal. So I don't know, maybe I need to get you to design our website. I might hire you for that too. But I'm curious, over the course of the last decade basically,
Reece Parker (22:37)
Thank you.
Let's do it.
Mack Garrison (22:45)
Who have been some of the creatives that inspired you? I know you mentioned Alan Lasseter and reaching out to him. Who are some others that you're just like, I love this studio's work or I love this person's work?
Reece Parker (22:50)
Absolutely.
Yeah, I mean, a lot of them come from sort of what I'm calling the golden age of motion design, but I think what it really was was like the little bubble within motion that was sort of the buck giant gunner era. Like my goal was to be as good as them as one artist. And that's a silly goal because it's subjective and whatever and impossible, but.
Mack Garrison (23:18)
You
Reece Parker (23:21)
I really, really looked up to a lot of those guys and still do, the ones that are kind of still doing work. And I know a lot of it shifted and pivoted and that's just the way of the world. But I look back on that era where, you know, every day there was a new piece that like absolutely blew my mind and taught me something or made inspire me to kind of try something new. That's really, really, really valuable. And I think it's different now. My inspirations now come from like...
Mack Garrison (23:35)
Mmm.
Reece Parker (23:49)
creators on social or designers that are doing logos. It's like, think I've expanded my mind a bit because I feel like at this point it's necessary and maybe that comes back in later years. I don't know.
Mack Garrison (23:51)
Mmm.
It reminds me of the the wine after coffee days, right? The Vimeo channel where you go there and there was always something new, some new inspiration. And that's where I would like collect my Vimeo likes. But I think you're right. I think there's something to be said about finding inspiration outside those traditional channels. So of course you have the Vimeos and the YouTube and now you you have Instagram and TikTok. Well, TikTok for a little bit. I think by the time this might be published, TikTok might be gone. But what are some of the other spots you look towards to inspiration?
Reece Parker (24:06)
Yep.
Yes.
Yes.
Yeah.
Yep.
Yeah, yeah.
Good question. Film, I just saw Nasferatu by Robert F. Kearney and it was like unbelievably rich. Every shot was like a painting. It's just like...
Maybe I write a movie, no I won't, but I'm just saying like, wow, I pull stuff from music and film and art and video games and life. And I'm trying to widen my horizons a bit these days, whereas before I think I was more singularly focused in an era that was really feeding me, but now it's less so and so you have to kind of go, where's the future and where do I wanna? I told my wife, I think 2025 is gonna be like a 2016.
year for Reece which is just like very self-focused doing a lot of different work experimenting a lot really productive because I think that's gonna be fruitful for the years to come.
instead of like abundant opportunity, like kind of chilling, signing checks, like they were those years too and those were great, but we gotta adapt when we need to adapt and it just feels like, you know, it's that time to really kind of explore.
Mack Garrison (25:43)
Dude, I love that the reinvestment in creative, you know, it's like almost in a way you've kind of set yourself on this path. You've been doing the path that you haven't given yourself enough time to analyze. Damn. Am I walking in the right direction? You know, like, should I be dabbling in something else? I know I saw, I think it was on Instagram maybe earlier last year about this tattoo apprenticeship where you're basically getting into tattooing is some of this kind of lending itself to kind of that exploration. Is that what kind of brought you into like trying out tattooing?
Reece Parker (25:55)
Yeah. Yeah.
Yeah.
Absolutely. So I was getting tattooed often and my artist was like, I might leave this shop and go somewhere else, but if I had an apprentice maybe I'd stick around. And I was like...
I'll do it man, that sounds really interesting. Like I know how to draw, technically you can give me a pencil and I can do kind of almost anything with it. So I think that my transition and he was like, yeah, and we're like really good friends. So it was a really sweet like acceptance into an entirely different industry and they afforded me a lot.
respect based on sort of my accomplishments in the digital space. And so it was a really seamless and easy. It did not feel like starting over. It felt like, dude, come in here. We'll show you these ways. And when you need to use it, use it. So like for me, it's like five years from now. I don't know what's going on. I just cannot predict it. And if I need to fall back and like really hone in on tattooing, I absolutely can.
Mack Garrison (27:12)
That's so wild.
What do you feel like, you know, to your point, if you have a pencil, you can kind of draw something and draw whatever you can translate it over. Have there been more surprises than you realized on the relationship from like motion design into tattooing? Was there anything you're like, I didn't expect this to have this similar kind of approach, but that's cool that it does.
Reece Parker (27:31)
That's a really interesting question. Some of the...
technical aspects maybe transition in a way that you would or parallel in a way that maybe wouldn't be expected. I mean obviously learning digital software could be compared to like learning new languages. There's a lot of complexity and a lot of interesting like little tweaks and whatever. And I think the tattooing version of that is the machines and which machine and which needle and which type of ink and why and what is it doing and how is it moving and you know they're similar.
But it's also very, like it's draftsman-like. You're sketching a lot. There's a medical aspect that was the most difficult for me, by the way, because all of the art, go like, yeah, I'm art boy. But when you're like, well, this is almost surgery, so be very careful. I'm like, that's a new world entirely. I'm, you know, that, exactly. it's, yeah, connecting what does connect, but also being very reverent.
Mack Garrison (28:20)
Sure.
100%.
Reece Parker (28:37)
about the parts that are completely new and need respect.
Mack Garrison (28:40)
I
love that it's being confident, but not cocky, right? It's like, you know, being confident in your skillset, you're like, I can translate this over, but being humble to the new space you're in and making sure you're continuing to learn. I think all of us could take that advice with everything we do is like, be confident, speak our minds, say what we believe in, but also understand that we're still learning. We're still growing as well too. We don't know everything. All right, I'm put you on the spot with this question. Do you think we could get a live Reece Parker tattoo session at the Dash Bash? You wanna put, you wanna tattoo something?
Reece Parker (28:44)
Yeah.
Yeah.
Yeah.
Totally. Absolutely. Okay.
Mack Garrison (29:10)
on somebody on stage.
Reece Parker (29:11)
I would love to if we can figure out how to make it like above ground and not against the law. So there's like permitting and things that would have to take place before I'd be allowed to do so. But yeah, other than that, I would love to do it. And I actually, there are some people that are excited to maybe partake in that if we can kind of get it to work.
Mack Garrison (29:35)
I love it. I love it. You
heard it here. So if we can get it above grade, above par, we run a tight ship here. We'll do it legally. We'll get Reece tattooing folks. Well, Reece, thanks so much for hanging out with me today. I know a lot of folks are really excited to be hanging at the bash with you. Have you given much thought on kind of what you want to hone in on or any teasers you have for folks who might be attending?
Reece Parker (29:39)
Yeah, yeah, yeah, yeah. That's right.
Yes, Sue.
Honestly, this is my first speaking event. I'm just excited really to be involved, honestly, and I'm also excited to get out. I've got a bunch of kids and it makes it hard to get out to these events. But I think now more than ever, it's really important just to go and be with the community and relate to each other and swap stories and all those things that sort of reinvigorate us in a way that where isolation does not afford. And in terms of what I'll be talking about,
I'm just going to keep it real exactly like my bio. You can expect my bio, but just keeping it real the whole time. Very vulnerable. I think that's my strong suit rather than technical and whatever. that's what I'm bringing. If that sounds exciting, awesome. I'm really excited to see everybody there and hang out.
Mack Garrison (30:44)
man,
we're so excited to have you. It's gonna be such a great talk. It's been great getting to know you over last 10 years, and just seeing how talented you are and how you've gotten more talented. I still feel like the best Reece is yet to come. So I can't see what you're gonna do over the next decade. For everyone listening on this, tickets are on sale right now. You can check it out at dashbash.net and you can join us June 11th through 13th, this summer, 2025 in Raleigh, North Carolina for the Dash Bash and Animation and Motion Design Festival built around creativity, inclusivity, and getting to know all the cool.
Reece Parker (30:56)
We'll see.
Mack Garrison (31:13)
people in our space. Thanks for your time, Reece. Thanks everyone for listening and we'll be back with our continued speaker series. So make sure to check them all out. Thanks everyone. Take care.
Reece Parker (31:23)
Thanks guys.
Takeover Tuesday with Antoinie Eugene
An interview with Antoinie Eugene: a freelance Motion Graphics Animator based out of Tampa who loves to be engaged creatively.
Interviewer: Bella Alfonsi
Read time: 5min
Bella:
Thanks for joining us for Takeover Tuesday, Antoinie! Can you please give us a lil' intro?
Antoinie:
Hi! My name is Antoinie Eugene and I am a Motion Designer who loves to explore the endless creative possibilities in design/ animation and how it can be applied across various platforms.
Bella:
How did you get into the motion design industry? Do you have any formal training or are you self-taught?
Antoinie:
I got into the motion graphics industry after seeing my brothers take on a passion for animation learning. It was extremely inspiring talking to them about the projects they would create from scratch and seeing the work this industry puts out. It made me realize that we see motion graphics daily on our screens and in advertising. I started learning through online courses and Youtube tutorials then took on freelance work doing logo animations the same year. It has been a challenging yet fulfilling ride ever since.
A scene Antoinie worked on for Sarah Beth Morgan’s Film “Between Lines”
Bella:
Do you have any advice for fellow freelancers trying to go full-time?
Antoinie:
Going to events such as conferences and meetups has been an amazing way to meet people in industry and connect on social media or linked in. You may find the opportunity to show a studio owner or producer who's looking to hire what you've been working on!
Bella:
Where do you find inspiration? How do you combat burnout?
Antoinie:
Every work day I like to briefly look at motion channels that post new work. Good Moves TV, Wine after Coffee, and good ole instagram feed has tons of inspiration to pull from and add to my never ending reference library.
Tom Petty Project Antoinie worked on.
Bella:
What would you tell someone who is trying to "find their style"?
Antoinie:
I am still trying to "find my style" and for me it starts with the basics. Getting a comfortable seat with the fundamentals and learning the techniques that set a foundation for you to explore more freely as you progress. We know so many artists for their unique style but need to consider that most of them started with art principles and amateur looking work. It's all a part of the process.
Bella:
Do you have a "dream client" that you'd like to work with?
Antoinie:
A dream client / job of mine is Headspace. I am a long time user of the app and have explored meditation with their courses and Netflix shows. The smooth animations on their social feed paired with relaxing sounds are my favorite videos to ogle at and listen to! Especially with most media being overstimulating these days. I also love the company culture. Of course a company who focuses on meditation would have amazing work life balance!
Another from from “Between Lines” short film.
Bella:
What are your favorite programs to use? Are there any plugins or expressions you use often?
Antoinie:
My favorite program to use is After Effects. That's the bread and butter right there!
Bella:
What's your proudest moment in your career thus far?
Antoinie:
I got to contribute to "Between Lines", a short film and passion project put together by Sarah Beth Morgan. Being a part of this incredible two year journey has been an unforgettable highlight. I collaborated with a group of exceptionally talented women and we came together for the premiere in Brooklyn. I'm deeply grateful for the opportunity to have been a part of such a remarkable experience.
Bella:
What's the future look like for you?
Antoinie:
I am now working with Warner Bros Discovery / MAX and learning a lot as it is my first time actually in an office setting!
Antoinie showcasing the new 3D hand model Mandy who can be customizable to represent different skin tones and genders.
Takeover Tuesday with Alina Marsh
i
An interview with Alina March: a kid-lit illustrator based in upstate New York passionate about colors and all things round and cute.
Interviewer: Matea Losenegger
Read time: 5min
Matea:
Hi Alina! Thank you so much for taking the time to participate in our series. Can you please introduce yourself and your work?
Alina:
Of course! My name is Alina Marsh and I’m a children’s book illustrator. I'm 23 years old and I live in upstate New York. Though I am in the early stages of my artistic journey, one thing I know for certain about my work is that it’ll always be fun and silly.
Matea:
What sparked your interest in art and illustration?
Alina:
I've always had an interest in art ever since I was a kid. Anything that has to do with the act of creating something from your imagination or expressing yourself in a way artistically is something that I've always been drawn to. Before I decided to learn to draw I considered myself a writer. As a child, I filled so many composition notebooks with fantasy stories and fan-fictions of characters (guilty as charged). I wanted to design my own characters for the stories that I wrote so I decided to learn how to draw. I realized drawing was pretty fun, so I never really stopped
A personal illustration from Alina’s portfolio.
Matea:
On your site you call yourself a kid-literature illustrator. Is there a specific path or different steps an artist must take when pursuing this pocket of the field?
Alina:
I guess you could say there's a difference when it comes to being an illustrator for children's books and children's media I think there's a bigger emphasis on collaborating with agencies compared to the freelance perspective of a general illustrator. There is a bigger benefit when you are working with a company or an organization that can actively be your guide to getting you projects especially if you are exclusively as illustrated not an author as well. Regardless of that, I also think that having a genuine interest and understanding of children's entertainment and media is important.
Matea:
Do you have a dream project or any specific stories you're itching to tell with your artwork?
Alina:
I have so many dreams and so many things! I want to do I just want to do all of the things! I think that's my biggest problem sometimes... I’d love to collaborate with a big company like Disney or Target for a merchandise project. I have such a love for illustrating specifically for physical items and seeing my work being showcased as part of someone’s style or personality.
Birthday card for the visual arts department at State University of New York at Fredonia.
Matea:
I absolutely love the way you utilize light and color. How did you develop your style and what is your process in creating these lovely pieces?
Alina:
Reading and observing art is just as important as actually picking up a pencil and making in my opinion. So many things I've learned about creating art, especially color theory, are simply by reading and understanding the thought process of another (way better) artist than myself. I think that there's a certain sort of patience and discipline that comes with learning light and color because it's such a complicated topic to study, but I do think that having that eagerness to learn is going to be just as important as actually practicing drawing every day. In terms of my process, I wouldn't necessarily say I go on intuition, but it's more of I go on the silly little feeling in my heart, cue the cheesiness! If something makes my heart flutter then I want to paint it! I am very much attracted to artwork that fills me with dopamine, which is why I love cute things and colorful things.
Matea:
From digital to gouache, watercolor, colored pencil and clay you work with an impressive variety of mediums. How do you decide which medium you want to use and is it project specific?
Alina:
It depends on what I'm itching to grab for. Although I tend to use digital as my main form of producing art, I don't want to be tied down to a specific medium just because I tend to get bored easily or I can sometimes get burnt out if I use the same media for too long. I do tend to gravitate towards digital a little bit more just because of the portability and the convenience of it, and I typically use it for larger products or illustrations that I plan on creating products or printing out just because I feel like I can get in the nitty-gritty details. Traditional media is where I can let loose and have fun.
Draw in your style challenge for women.
Matea:
Are there any mediums or styles you'd still like to explore?
Alina
I'd love to try animation. In my freshman year of college, I majored in animation and illustration but switched to just visual arts because I wanted to focus on illustration specifically. At the time, I was intimidated by the process of animation and I didn't think I had the attention span to keep up with it. But I'd still like to try and learn some of the basics again. I’d also love to try 3D modeling. it's a concept I still can't wrap my head around but I would love to make 3D models of cute little characters someday, and maybe make my own toys!
Matea:
The passion for your art really shines through in your work. How do you stay motivated to create and do you have strategies for combating burnout?
Alina:
I don't have a definite answer for this because I'm still trying to figure that out myself. I do think that your mind and your body are super connected so if you're not mentally feeling well then you're probably not going to be producing or creating art that you like, if you're even making art at all at that moment. I don't necessarily believe in motivation because if you rely on a will that you know comes and goes at random then you're just going to be wasting time. I think that if you are consistently working on placing yourself in a state of mind where you feel healthy enough to perform, that passion for making art will just come along with it if it’s something you genuinely enjoy. Sometimes I think it can be blocked when we aren't feeling well either physically or mentally. With burnout, I have a silly analogy, if you keep burning your toast, maybe try using a different kind of bread, get it?
Matea:
Are there any projects you're excited to share?
Alina:
I think that documenting your process and your thoughts is such a great way to connect with people and also to understand yourself, so I do want to work on filming more videos and perhaps invest some creative energy in a YouTube channel in the future this year. And while I'm still working on my professional portfolio, I want to focus on making art that gets me excited to work on it.
Matea:
Any final advice or takeaways?
Alina:
I don't think I would have gotten anywhere in my artistic journey if it weren't for having a community around me, and I think that's more crucial than ever in this day and age. I can think back to when I was in middle school, asking for critiques and advice on DeviantART, and just the fact that people were willing to look at my art and answer my questions was enough to give me the courage to continue creating. I think that understanding that when people are giving advice or critiquing your art, it's nothing that you should take personally. It should be something you should see from more of a professional point of view and learn to be better at your craft rather than feeling put down about your art. You should be willing to always seek help regardless of what stage you're in, I think it's always important to have someone share their perspective or give you guidance in any sort of way because I don't think you can do anything alone. Art will always be a team effort even if it's something that's that has independent is painting a picture.
Takeover Tuesday with Hamnah Rizwan
i
An interview with Hamnah Rizwan: a freelance artist and illustrator from Virginia.
Interviewer: Bella Alfonsi
Read time: 5min
Bella:
Thanks so much for taking the time to join us for this series. Can you please introduce yourself?
Hamnah:
Hello! Thank you so much for this opportunity. I’m Hamnah Rizwan, a 21 year old freelance artist/illustrator from Virginia, USA. I am part Hispanic and Filipino from my mom’s side and Pakistani from my dad’s side. I love all things fantasy (The Lord of the Rings is my favorite), spending time around horses, and I hold a Master’s in software engineering from Virginia Tech.
Bella:
How did you discover art and storytelling as a child?
Hamnah:
A lot of the credit goes to my parents. I grew up as a homeschooler which was a wonderful experience that allowed me to grow creatively and focus on what interested me, which was art. My parents encouraged my siblings & I to read about so many different topics and dig into what interested us, which really broadened my imagination. I can remember a couple major points in my life that really inspired me to get where I am today. The first moment was when I was around 9 yrs old and gifted a sketchbook and pencil/pastels set by my parents. This made me feel like such a professional “artist” and I spent all my time watching tutorials and figuring out how to use all these tools. I filled up a couple sketchbooks in no time.
The second moment was when I watched and read the Lord of the Rings for the first time around 10 yrs old. I remember feeling so many emotions after watching the films which included shedding a few tears. This was when I realized how powerful stories can be. I thought about how just one person’s piece of art could be so meaningful and touch so many people’s lives. I also watched all the behind-the-scenes footage for the films which got me excited to learn about concept artwork and design.
These experiences sparked my interest in all types of art including filmmaking, stop motion animation, graphic design, photography, and illustration. I created videos with my sister, animated stop motion Lego shorts that took months to create, and continued filling up sketchbooks of my own fantasy places. I collected every “The Art of” books I could find, my favorite being “The Art of How To Train Your Dragon.” I got my first Wacom Bamboo tablet around 12, and that’s when I knew illustration was the direction I wanted to get into. I loved the traditional work of artists like Tony DiTerlizzi and was drawn to incorporate that style into my digital work. Although I am technically self-taught, I don’t consider myself to be since all my skills have been gained through studying and learning from other artists through self-paced courses, books, tutorials, etc.
Character illustrations as part of a commission Hamnah worked on.
Bella:
How has being exposed to multiple different cultures influenced you and/or your work?
Hamnah:
Growing up, I was fortunate to have been introduced to many cultures and ideas. I am part Hispanic and Filipina from my mom’s side and Pakistani from my dad’s side. I grew up around all four of my grandparents living nearby and was constantly surrounded by many different languages, foods, stories, and SO many beautiful colors and patterns. This has had such a great influence on my art and creativity.
Bella:
I love your illustrations for children's books. Is that kind of work something you want to continue to focus on or are you interested in other types of projects?
Hamnah:
Yes! I would love to continue to work with more authors and publishers in the illustration field and this is my main focus. I have a particular love for projects that involve whimsical, fantasy themes and animals as well as projects that highlight cultures across the world.
Fantasy booked cover Hamnah worked on.
Bella:
Do you have a dream project or client you want to work with?
Hamnah:
Outside of illustration, I have always wanted to be involved in an animated production (preferably fantasy related) as a visual development artist. I’ve always been fascinated by the pre-production stages of films from character design to set/prop design. This would definitely be an ideal project for me. So, if there are any studios out there, I’m here and ready to jump on board!
Bella:
Do you have any advice for someone trying to "find their style?"
Hamnah:
I honestly am still trying to find mine. I understand the struggle with the almost infinite void of art inspo on Instagram and Pinterest. I try to think about what type of illustrations excite me most. Having a consistent style is important for your own branding and making your work recognizable, but it takes time and exploration. To help figure it out, I think it’s important to think about the type of story/theme/mood you are trying to portray in your work and what type of illustration comes easy to you.
A spooky illustration for a Haunted House cover.
Bella:
What programs do you use to illustrate?
Hamnah
I have experience using different types of programs, but my main workflow is using Photoshop paired with my Huion Kamvas 13. Photoshop is such a robust software with so many capabilities and I’ve managed to collect many wonderful brush packs from artists that I love to use. I also have experience with Procreate and Corel Draw which are both great alternatives.
Bella:
How do you stay motivated? What gets you out of a creative rut?
Hamnah:
One of my favorite quotes about creativity is by Jack London where he says: “You can't wait for inspiration. You have to go after it with a club.” Feeling unmotivated is completely normal and experienced by all of us every now and then. I work full-time in IT along with other projects aside from art, and it can be difficult to juggle it all and find time to create. When this happens, I remind myself of London’s quote and try my best to get out of that rut as soon as possible instead of letting the procrastination win.
I’ve been reading about different ways to do this and a helpful method I’ve found in the last couple months is utilizing our “limbic brain.” This is the part of our brain responsible for creativity, ideas/imagery, and activates dreaming when we sleep. Activating this part of our mind involves doing some sort of physical movements or an activity that allows us to think with images like reading. This is probably why we often hear about artists “taking a walk in the neighborhood” to help cure their creative block. I typically try to catch up on a book that I’m reading, exercise, or journal to keep ideas flowing.
Another strategy that helps is making it easy for yourself to create. Most of the concept work for my personal and client work is done in a sketchbook that I carry around. Once I’m happy with it I’ll import the sketch and clean it up digitally with all my tools. The idea of having to draw in a clean, quiet space with all the tablets/laptops/etc. and at a specific time can become a form of procrastination. I try to carry around my sketchbook and squeeze in time to draw throughout the day.
Bella:
Is there something you've worked on that stands out as a favorite to you?
Hamnah:
There have been multiple projects that have stood out to me. One was a promotional illustrational I created for an organization that provides educational resources for children of the Wayuu tribe in Colombia. It was an incredible experience learning more about the culture of the Wayuu people which is primarily governed by women. My artwork was even presented to the leader of the tribe who said she loved it! Another wonderful project I’m currently working on is a picture book for a therapeutic horse-riding center for children with special needs. I am a crazy horse lover and the opportunity to create illustrations and a story about all the beautiful horses for their students is so rewarding and fun.
A fun park illustration exploring some of Hamnah’s character work.
Bella:
Any final advice or exciting things coming up you'd like to share?
Hamnah:
There is a quote I love by Richard Bach where he says: “Argue for your limitations and sure enough their yours.” It is very easy to create fears and perceived barriers in our minds that block us from reaching our full potential creatively. There will never be a perfect moment to create something, which is why today is! I am a strong believer that art and storytelling have a power that helps us think, stirs our emotions, and opens our minds. I’m looking forward to working on more meaningful projects in the new year. Thank you so much for having me!
Takeover Tuesday with Cynthia Soe
An interview with Cynthia Soe: a motion designer, animator, and illustrator
Interviewer: Bella Alfonsi
Read time: 5min
Bella:
Thanks so much for joining us for Takeover Tuesday, Cynthia! Please give us a lil' intro.
Cynthia:
Hi! Thank you for having me :) I am a motion designer, illustrator and animator. I mostly work in the 2D field of motion but lately I’ve been venturing into different mediums and techniques. I am originally from Myanmar, Burma but I spend most of the undergrad and grad life in the States. Oh and when I’m not working, I am probably binge watching a show or baking.
Bella:
What sparked your interest in motion design?
Cynthia:
I’ve always loved telling stories and drawing but I never knew where in the design and art field I belonged to. I dabbled in architecture during my first two years of undergrad but I decided that it wasn’t where my passion lied so I made a 180 switch to Animation. After graduation, I was able to get a freelance opportunity with Digital Kitchen where I worked on a title sequence as an animator and that was when I learned about the field of Motion Design and everything unraveled from there.
Title sequence from Helstrom: a psychological family thriller about Ana and Daimon’s traumatic past
Bella:
How do you think your experience at CCA as well as SCAD have influenced you?
Cynthia:
I think they both helped me grow immensely as an artist. While I was at CCA, I was still unsure of what kind of artist I wanted to be. I explored a lot of techniques from hands-on building, illustration and prototyping. When I came to SCAD, I was more in tune with the field of Motion and knew that it was exactly the field I wanted to work in. My professors and peers from both schools are amazing. They really shaped me in how I view the world of design. I want to thank them so much for helping me become who I am.
Bella:
Do you think having formal training makes a difference in getting a job in the motion design industry compared to being self taught?
Cynthia:
Honestly, I don’t think it does. There are so many amazing self taught artists. I believe you just need ambition, grit and constant motivation and eventually you will earn the job you want. I also think connection and networking is very important in the industry.
Frame from The Great British Bake Off, title sequence.
Bella:
You are skilled in both animation as well as illustration. Do you prefer doing one over the other?
Cynthia:
Yes! After working for a few years now, I would say that I like designing/ illustration over animating. I love researching about the project and envisioning different ideas that will satisfy the client by creating different styles. I do enjoy animating but since I was formally trained in cel, sometimes it can get tedious. Both are definitely fun, especially to see your designs in motion as it comes to life to tell a story.
Bella:
What's your favorite kind of project to work on?
Cynthia:
So far it would be title sequences or brand packages. I do want to work on other types of projects such as 2D and 3D mixed with live action or even music videos. I am honestly excited for any project.
A series of styleframes based off Robert Frost’s poem “Fire & Ice”
Bella:
Your work is colorful and playful and I love the use of texture. What advice do you have for someone trying to "find their style?"
Cynthia:
Oh thank you so much! I think it has very much to do with who you are. It took me a while to find what type of drawing style I liked and fit me. I played around with a lot of drawing styles but the more I drew the more I gravitated towards specific types of colors and design languages which has become my style.
Bella:
What motivates you? How do you get out of a creative rut?
Cynthia:
My friends and family are the main motivators. Since I have a lot of creative friends, seeing all their amazing work helps fuel my creativity as well. When I am in a creative rut, I try to give myself breaks. I would either go on a walk or maybe just take a day to do nothing. I feel taking a break really helps me become creative again. Overall, having a great support system keeps me motivated.
Bella:
What's your proudest moment in your career thus far?
Cynthia:
I would say that the proudest moment in my career is to see my work out in the world. It feels great to see my friends and family going out or watching a show and to send me a pic of them seeing my work.
A frame for Hermès: a French luxury design house established in 1837.
Bella:
Anything coming up that you're excited about?
Cynthia:
Well, I recently just graduated from SCAD and earned my Masters. I have some new projects that I am currently working on and I am hoping to share very soon :)
Takeover Tuesday with Eejoon Choi
An interview with Eejoon Choi: an LA-based illustrator and designer that loves ambient dreamscapes and cute little critters.
Interviewer: Matea Losenegger
Read time: 5min
Matea:
Can you please tell us a little about yourself?
Eejoon:
My name is Eejoon and I'm a Korean illustrator/designer based in LA!
Matea:
What is your background and how did you wind up in the creative space?
Eejoon:
I was first really drawn to art in middle school because I admired another student who always drew fanart of shows and KPOP groups during class. I also really grew fond of Adventure Time around the same time and wanted to draw things that people could equally enjoy! I continued to pursue art but it wasn't college, when I took an illustration class taught by Angie Wang, that I realized how diverse the creative world was.
Illustration for NPR CapRadio.
Matea:
Can you explain what makes editorial illustration different from other forms of the medium?
Eejoon:
With editorial illustrations, I think you really have to do more research to best portray a topic or a person properly. For me, the most challenging aspect is trying to find a good balance between reality and abstracting a narrative/concept into a single illustration.
Matea:
Do you have a different approach to how you tackle editorial illustration vs a motion design project?
Eejoon:
A little! I think my approach is somewhat similar but with editorials, I prioritize capturing another person's story or condensing a larger topic into one illustration. However, with a motion design project, I can break down different elements and tones of a narrative into multiple scenes that lead into one another!
Illustration for NPR NextGen Radio.
Matea:
I've noticed your work tends to have a surreal flair to it. How do you come up with ideas and stretch your imagination?
Eejoon:
I always go to classic children's books for inspiration! There's so much whimsy in children's books that's hard to find in other forms of media. The underlying warmth in each illustration is so tangible and being able to evoke such soft feelings while also being able to portray the protagonist's fears just through textures, colors and composition is a skill that I'm always working to improve.
Matea:
In a similar vein, where do you find inspiration and do you have any favorite artists that have influenced your style?
Eejoon:
I love Brian Wildsmith and Georg Hallensleben's paintings!! I also think Timothy Basil Ering's illustrations in The Tale of Despereaux left a huge impact on me as a child. I also find myself often going to Angie Wang, Jillian Tamaki, and Karlotta Freier for inspiration!.
Matea:
You've created a lot of cool work for NPR. How did you build that relationship and what's it like working with them?
Eejoon:
I applied to work on their Next Generation Radio project when they were collaborating with USC! I honestly feel so lucky that I've been able to work with them on so many projects and being able to watch budding journalists find amazing stories of people across the world!! The illustration team that we've built is so encouraging as well. The creative field can be quite daunting so having such a strong cohort of talented artists who put so much love into their craft is so amazing.
Matea:
If budget and time weren't constraints, what would be your dream project to work on?
Eejoon:
My own children's book!!! I love the medium so much and I've learned so much from them that I'd love to make my own.
Matea:
Do you have any wisdom for aspiring creatives and what do you wish you had known when you first started out?
Eejoon:
Gosh I feel like I'm still learning so much that I don't know if I have any enough wisdom to impart! I do wish I had more confidence to experiment with my art more when I was starting out. I have red-green colorblindness and it affected how I viewed myself as an artist. I was so focused on my disadvantage which made me afraid of freely letting my art look bad to learn and grow. So I guess I'd just tell everyone, including myself, to have more confidence!!
Another NPR NextGen Radio Illustration.
Matea:
Do you have any upcoming projects you're excited to share with the world?
Eejoon:
I'm working on an illustration series about my dog! My dog Lucky, who's been by my side for 14 years, passed recently. I've been grappling with this sense of loss like never before and I've been thinking of ways to channel it into my art to honor her and immortalize her forever. Because most of my work has been to capture a person's life, community, or work, I want to do the same with Lucky where you can really feel her presence and love in a series of illustrations!
Takeover Tuesday with Dee Divakaran
An interview with Dee Divakaran: a Motion Designer and CG Generalist based in Savannah, Georgia who comes from a multidisciplinary background in illustration, design, 2D animation, and visual effects.
Interviewer: Bella Alfonsi
Read time: 5min
Bella:
Thanks for joining us for this Takeover Tuesday, Dee! Please introduce yourself to the people.
Dee:
I'm Dee, a motion designer and CG generalist with a diverse background spanning multiple disciplines. Beyond the world of pixels and graphics, I immerse myself in the vibrant realm of plants. Being an avid fan of magical stories, the wizarding world of Harry Potter holds a special place in my heart. When not tending to my green companions or lost in captivating narratives, I channel my creativity into the art of cooking. Experimenting with flavors and trying out new recipes adds a touch of magic to my daily life.
Bella:
How did you find yourself in the motion design world? Did you always know this is what you wanted to do?
Dee:
My journey into the world of motion design has been quite an unexpected ride. Initially, I had no clue what motion design even meant, or so I thought. It was during my time as a visual effects undergraduate student at Savannah College of Art and Design that I stumbled upon my connection to this field. I had been training in animation before venturing into visual effects, and I realized that during my time as an animation student, I was taught the concepts and principles of motion design. Intrigued and drawn to the combination of design and animation, I then decided to pursue a minor in motion design.
The turning point came during the pandemic, the sudden changes in life served as a wake-up call, prompting me to reevaluate my priorities and career path. This period became a catalyst for rediscovering my passion for experimenting with design, illustration, and animation. I started feeling a sense of belonging in the world of motion design. What resonates with me in this field is the fact that I get to utilize my skills and draw upon my unique background. It's like finding the perfect canvas where I can effortlessly blend my multidisciplinary skills into a visual narrative. So, while I didn't always have a clear roadmap to motion design, being immersed in this creative space now feels like stumbling upon the ideal destination for my career and artistic journey.
A frame from Rickshaw Run: a 10-week mentorship program with The Mill and SCAD.
Bella:
How do you think growing up in Oman has impacted you and your work today?
Dee:
Growing up in Oman has left a lasting and positive impact on both my personal growth and professional approach today. Being immersed in a multicultural environment has not only made me comfortable with diversity but has also instilled in me a genuine appreciation for understanding various perspectives. The rich tapestry of Omani culture, with its blend of traditions and modern influences, has provided me with a unique lens through which I view the world. While I grew up in Oman, I was fortunate to have Indian values deeply ingrained in my upbringing by my parents. I feel that immersing myself in diverse cultures has enhanced my adaptability and refined my communication skills, enabling me to connect better with people from various backgrounds.
Bella:
Do you think getting a college degree in the motion design industry is important? How has it helped you?
Dee:
I don't have a definitive answer to whether a college degree is crucial in the motion design industry. Based on my personal experience and conversations with others, I've realized that there are several factors involved in this matter, such as learning style, accessibility, and an individual's background. From a personal standpoint, pursuing an education in motion design provided me with a clear sense of direction, which in turn helped improve and refine my skills. But it's essential to recognize that everyone's career journey is unique. I strongly believe that remaining open to learning and growth, utilizing every opportunity, and being receptive to unexpected options are key in this dynamic field.
Bella:
You have experience in a variety of different mediums. Which is your favorite to work with?
Dee:
Growing up, I didn’t have a lot of chances to take up any formal art classes. However, I loved to explore a variety of mediums on my own. As someone who sees art and learning as great ways to express myself and have fun, I find it challenging to settle on just one medium. When it comes to, learning about new software, exploring different techniques, or experimenting with emerging technologies, a commitment to ongoing learning allows me to adapt and refine my skills across various mediums.
Recently my focus has circled back to 3D art. I find the technological advancements in this medium to be very exciting, particularly the prospect of combining 2D and 3D elements. Inspired by films like 'Spiderman into the Spiderverse' and 'The Mitchells vs. the Machines,' my goal is to explore and integrate these dynamic techniques into my personal projects so that I can learn and grow from them.
Bella:
Are there any mediums or styles that you have yet to try out, but would like to?
Dee:
Absolutely! There are several mediums I haven't explored yet, and I feel a surge of excitement every time I come across another artist showcasing something new and inspiring to me. I have a particular fondness for cinematography and photography. Having explored these mediums in the past to enhance my understanding of composition, this experience has significantly influenced how I design and compose elements across various projects. Lately, I've been eager to revisit cinematography. I'm drawn to the idea of exploring storytelling on a deeper level through cinematography tools, such as composition, color, lighting, pacing, and more. There's a rich world to explore in this medium, and I'm looking forward to incorporating these insights into my current and future creative projects.
Bella:
What's the ideal project for you and why?
Dee:
In my perspective, an ideal project is any opportunity that facilitates the learning of a new skill or one that enhances an existing one. Even when I take up challenging projects, I find that navigating through stressors not only tests my abilities but also leads to valuable self-discoveries. I also firmly believe that learning is a lifelong journey that extends beyond an academic environment. Embracing this philosophy, I approach each project with an open mind, excited about the continuous learning and personal development it offers. For me, it's not solely about being an artist; it's about evolving as a person through the work I do. I'm excited to see the extent of my growth through each project and experience in the future.
Bella:
What motivates you/how do you keep going when feeling creatively burnt out?
Dee:
When creative burnout sets in, I've learned the importance of stepping away from work and immersing myself in other passions or engaging in simple tasks, such as taking a walk in the park. Although it can be challenging, especially when a lengthy to-do list is always looming in the back of my head, I've realized that this break is crucial for reigniting creativity and enhancing my overall productivity. By detaching from work and allowing myself moments like this, I create mental space for fresh perspectives and ideas. This time away acts as a reset button, enabling me to return to my projects with a renewed and clear mindset. Taking a break is slowly becoming a strategic move for me to accelerate productivity in the long run. However, I must admit that finding the right balance, especially in the context of time management and deadlines, can be challenging. Although I’m still refining this process, I still consistently find that incorporating moments of relaxation into my routine is the initial step toward overcoming creative burnout.
Bella:
What's your proudest moment in your career thus far?
Dee:
My proudest career moment to date is the unexpected opportunity to collaborate with NASA. As someone who has always been passionate about science, this experience has been a dream come true. It marks a significant professional milestone, as well as a deeply personal achievement that I never thought possible. I’m honored to have been part of the incredibly talented team that worked on this project and to have played a role in promoting NASA's ICESat-2 mission. The mission, abbreviated for Ice, Cloud, and land Elevation Satellite-2, plays an important role in our understanding of the Earth's changing climate. ICESat-2 utilizes laser technology to measure changes in ice and land elevation, providing critical data for studying ice sheets, glaciers, and sea ice. It also measures Earth’s heights throughout the year across diverse biomes, accounting for vegetation in forests worldwide. Being involved in promoting this mission aligns well with my passion for science, and it adds an extra layer of fulfillment to my work.
Make sure to check out Dee’s demo reel.
Bella:
Is there anything coming up that you're excited to share?
Dee:
I’m currently in the ideation process for my final graduate project. My plan is to experiment with the combination of 2D and 3D mediums, with the aim of integrating these elements into a visually captivating and cohesive narrative. What makes this project even more exciting is the integration of my experiences from internship, professional project, collaborations, and mentorships, weaving in a rich tapestry of skills and insights. I will be documenting the process on my portfolio website. I’m really looking forward to sharing the results and all the valuable lessons I’ll be learning along the way!
Takeover Tuesday with Andrea García
An interview with Andrea García: a 26 year old Mexican artist living in Mexico City that graduated from Universidad Anáhuac in Multimedia Design who has great interest in character design and visual development.
Interviewer: Bella Alfonsi
Read time: 5min
Bella:
Thank you for joining us in this series, Andrea! Can you please introduce yourself?
Andrea:
It’s my pleasure! Thank you for inviting me. My name is Andrea García, I am a 26 year old Mexican artist.
Bella:
How did your art career begin?
Andrea:
It begin little by little. I started taking as many character design and illustration courses as I could. Once I started to feel more confident about my work, I decided to volunteer at projects. In this phase I designed characters, I interned as a color artist for a movie, and I started offering my illustrations as a freelance. After that, and after a lot of failure, projects started coming.
A few character explorations from Andrea.
Bella:
What is the design industry like in Mexico City?
Andrea:
I think it’s a very competitive industry where you have to give your best to stand out. But I think that is great, because thanks to this, every time there are more talented mexican artists.
Also, people in this industry are very nice. Professionals are always open to help you grow and give you advice if you reach out for them. So, it’s a great time to be a part of this industry.
Bella:
Is there an artist or piece of work that inspires your art style?
Andrea:
Absolutely, a lot of them actually. But if I have to name a few, I would say Stephen Silver, Jean Fraisse, Torsten Schrank, and Gaby Zermeño.
A frame from one of Andrea’s illustration explorations.
Bella:
When you're feeling stuck, what keeps you going?
Andrea:
Definitely the motivation of achieving my dream. Feeling stuck is normal, specially when you are working hard on something with no results, and I think it’s okay to take breaks when needed. As I said, it’s a very competitive industry, and this also means it’s hard to get in. There are many rejections on the way, and this can be very frustrating sometimes, but you have to be patient with your path and figure out how to get better until you make it.
I guess I was so sure of what I wanted to do, that I just had to come back every time and keep going.
Bella:
Do you have a dream project or anything specific that you dream of working on?
Andrea:
Yes, I dream on designing the characters of a big movie.
Bella:
Are there any mediums or styles you'd still like to explore, but haven't yet?
Andrea:
Sure, but I think there are some things that you explore on the way. Working for different clients definitely helps with this style exploration, and I am sure this will keep making me expand my styles.
Illustration titled “Wizard of Oz”
Bella:
Is there a project you've worked on so far that stands out as a favorite to you? Why?
Andrea:
Yes, a pilot episode for a TV show where I worked as a character designer. This was great for me because I had a lot of creative freedom, so the characters turned out to be pretty much what I pictured them to be. Also, I love working on projects for children, and this was the case. I got to work with amazing people and it was so exciting to be a part of a talented team. There were a lot of things that made this project special and I am really grateful that I got to be a part of it.
Bella:
Is there anything coming up that you're excited about?
Andrea:
There is! I am about to start a new project where I will be designing the characters of a new TV show. I am really excited about it!
Color and turn explorations.
Takeover Tuesday with Elizabeth Gu
An interview with Elizabeth Gu: is an illustrator and designer based in Houston, TX. With an interest in creating worlds suspended between fantasy and reality, she likes to relate these unseen, surreal worlds to the psyche and internal states of mind that are often difficult to express through words.
Interviewer: Bella Alfonsi
Read time: 5min
Bella:
Hi Elizabeth! Thanks for taking over this Tuesday with us. Can you please introduce yourself?
Elizabeth:
First of all, thank you so much for having me! I'm so excited to contribute to this series.
My name is Elizabeth and I’m a designer and illustrator based in Houston, TX. I initially studied civil engineering before taking what feels like a tremendous leap into the design world. At the time, I was working as Art Director at my school’s daily news publication and pretty much decided to take my interests in illustration and design more seriously. After shifting gears, I got my first design internship with Pixel Park. Interning there was super formative to my artistic growth, but also more profoundly - my sense of community in the motion design industry. Shout out to the Pixel Park family, love you guys! <3
Since then I’ve found myself freelancing on projects in graphic design, editorial illustration, and motion design. I feel very fortunate to have landed these opportunities and I’m just excited to continue learning more.
Bella:
What sparked your interest in illustration/design?
Elizabeth:
I spent a lot of time drawing, painting, and dabbling in arts and crafts as a child. So I think the interest has always inherently been there in some way. When I got a bit older I started messing around with digital art and using an Intuos tablet for the first time. Making the switch from traditional to digital was absolutely mind boggling while opening up this whole new world.
As a Chinese-American, I grew up with certain expectations about what my job should look like and the reality of adulthood made anything artistic feel like a non-option. However, when I was studying at the University of Southern California, I came across their animation program and ended up completing an animation minor. So as an adult, I was able to rediscover what illustration and design meant to me while also seeing how art could be applied in the real world.
Illustration titles “Dreamless Slumber.”
Bella:
What inspires you and your work?
Elizabeth:
I love themes of magical realism and surrealism. Both visually and conceptually - things like seeing the ordinary as opportunities for magical moments. As a child, I was enchanted by the kodamas in Hayao Miyazaki’s Princess Mononoke. Or the soot sprites hidden away in the old countryside house in My Neighbor Totoro. Ideas that were saying if you looked closely enough, you would find something sacred and magical. Perspectives of reality can bend.
Also as a general rule of thumb, I try to stay open minded to new experiences. This keeps the flow of inspiration in motion for myself. Seeing new places, people, or perhaps indulging in new food from different cultures. Anything to expand and change your brain is so invaluable for creatives.
Bella:
What advice do you have for artists trying to find clients?
Elizabeth:
I would say to value every interaction you have within the community. Don’t expect anything to be a one-off, and put in energy to stay connected with the people it comes naturally with. Not only do you end up learning a lot from them, but it’s also an immense mood booster when you’re feeling lonely on your freelancer island.
Speaking more strategically, Motion Hatch is a wonderful resource that goes more deeply into the freelance game. Hayley Akins talks about how to build your online presence, warm up to clients, but also how to use your pre-existing network (work smarter not harder). I know for me specifically, I learned a lot about how to phrase cold emails but she has since put out a ton of useful content specific to the motion design industry. Definitely worth checking out!
Frame from one of Elizabeth’s Social Media Explorations for Pixel Park.
Bella:
A lot of your work has a deeper meaning and seems to be expressive of something you've been through. How has illustration helped you through tough times?
Elizabeth:
I’ve always been drawn to illustration that operates like visual essay. Subconsciously, I want my own work to have layers of story that might be interpreted in different nuanced ways. I think it's helped me in the sense that it doesn't require verbal explanation and the healing is in the process. It's like a meditation through the act of creation.
Granted, sometimes my pieces can feel so obviously diaristic I want to take them back because it’s too embarrassing! But then you realize everyone is the same way, stumbling in their vulnerability. So better to have shared than to hide away. It's kind of what art is for - to share and discover that we're all the same in a lot of ways.
Bella:
I love the colors and textures you use. What's your process of finding a color palette for a project like?
Elizabeth:
Thank you! I think working with colors might be my favorite part of the whole process. I usually gravitate towards purpley blues and love pairing that base with yellow or pink accents. Anything that gives off a moonlit nocturnal scene I’m pretty much always partial to. With specific projects where this isn’t the case, I usually first identify the tone and mood. Then I play around with colors that match and I take time to assess my reaction. I try to find ways to use my favorite ones into projects, but I also like the challenge of an unfamiliar color that isn’t in my typical wheelhouse. I’m not a color expert, but the process is often an intuitive back and forth more than anything else.
Bella:
What advice would you give to someone who is "trying to find their style"?
Elizabeth:
I would say a big part of it is honoring your interests and being willing to explore them in your work. I still find this difficult myself when certain visual styles are in vogue and seem to dominate the “look” of the industry. But personal style is ever-changing and takes a bit of time to develop, so it's important to keep creating and investigating what you like. It helps me to see it as creative playtime rather than the pressure of finding your style as soon as possible.
Frame from “Water Memory.”
Bella:
Do you have a dream project or client you'd like to work with?
Elizabeth:
I always have a hard time answering this! I think there are so many cool projects going on, both big and small. I would say story-based concepts that are emotionally explorative in nature would be such a treat to contribute to!
I’ve recently been enjoying sci-fi content like Scavengers Reign which has such immersive alien world visuals. Bladerunner 2049 is another recent watch of mine and I can’t get the striking dystopian set design out of my head. Paired with concepts about the human condition, our relationship with technology, environmentalism, etc. I find any project that touches on these themes so compelling.
Studio-wise, I have also adored Chromosphere’s work. In particular, the short film “My Moon” which explores romantic versus practical love. This is represented in a love triangle with the Earth, Moon, and Sun. The Sun provides light, energy, and color to the Earth while the Moon is less practical. I’m such a sucker for symbolism in the form of celestial bodies!
Bella:
Is there anything you've learned as an artist thus far that you wish you knew when you first started?
Elizabeth:
I wish I understood sooner that the only person I was competing with was myself. As someone who came from engineering where a lot of processes can be more linear with exact steps - I started creating this unnatural checklist fueled by anxiety and comparison. I remember telling myself I needed to work with certain clients by a certain age which was absolutely ridiculous and unfair to myself when I needed the time to switch industries and gain footing. Obviously there are crucial beats to hit such as developing your portfolio, but in large it’s much healthier to be patient with yourself and let your circumstances naturally guide you.
“The Big Role Nostalgia Plays in My Life”
Bella:
Anything exciting coming up that you're excited to share?
Elizabeth:
Client-wise, I designed a piece for Blue Cross Blue Shield of North Carolina that’s out now! Many thanks to Kyle Griffin who animated and also played a major role with design concepts.
And for personal work, I would be remiss to not mention My Shadow which was designed under my mentorship with Dash. Shout out to Meryn Hayes and Meg Snyder for supporting my ideas and offering their sage advice along the way! It deals with themes of the inner child and rekindling a sense of wonder and curiosity.
“My Shadow” Based on a personal dream where a young girl is gifted her shadow.
Takeover Tuesday Catarina Alves
An interview with Catarina Alves (AKA itsacat): a Graphic Designer and Illustrator born in Portugal who is constantly diving into the world of shapes and colours to bring them to life through animation.
Interviewer: Bella Alfonsi
Read time: 5min
Bella:
Thanks so much for joining our Takeover Tuesday series, Catarina! Please introduce yourself for the people who aren’t familiar with you.
Catarina:
Thank you for having me! I'm so happy! I'm Catarina, an illustrator and designer. I was born in Porto and currently live in Amsterdam. I've always been interested in art because my parents are both artists, so I studied graphic design.
I currently work as a designer/illustrator for the animation industry.
Aside from my work, I have a cat called Jimi and I'm obsessed with him (he reminds me of the Chinese lucky cat, fat and fluffy).
One of my hobbies is scuba diving but, now that I live in the Netherlands, it seems nonsense haha. However, it's something that makes me completely disconnect and feel like I'm in a whole different world. So, whenever I go on vacation, I try to go to destinations where I can dive to detox from the whole year I've been in front of a computer.
I'm also obsessed with food, and I love trying new restaurants with different concepts.
Bella:
How did you get into the motion design industry?
Catarina:
I started studying Graphic Design, and then I had the opportunity to work in a video mapping company. I began to explore 3D and 2D animation, so I took a postgraduate course in motion design. From that moment onwards, I had worked in an animation production company in Barcelona for five years.
However, keyframes weren't exactly what I wanted to do, mainly because my background was in design, so I started working more as an illustrator/art director for animation. Everything I learned in animation made the transition easier, as I began to understand better how to develop ideas and to design for the animation world.
Welcome illustration for Catarina’s website.
Bella:
What’s your experience been like working with Buck?
Catarina:
I'm really glad about this new step in my career. I had spent three years as a freelancer and, although it was something I loved doing, I have always had the ambition to work at Buck and develop my skills alongside their team.
Sometimes, changing from freelance to full-time can be challenging because both have pros and cons. But, so far, it's been a great experience to work with a team again, absorb wider knowledge, and grow professionally.
When we have such a talented team, sometimes we can feel pressured about your work, but, at the same time, we can learn more and understand that everyone has the same fear. So, we need to start believing in our skills. Nothing is impossible.
Bella:
I love all of the different characters you create. How do you give unique personalities to each of them?
Catarina:
Oh, thank you so much! I don't have an answer to that because I don’t have a very defined style like some artists. I try to absorb a bit from my day-to-day life and gain inspiration; which means that most of the things I develop are very trial and error oriented.
I have always had some difficulty in drawing certain body parts and I started doing it regularly so that I would feel more comfortable in that area. That’s why nowadays I really like drawing hands with different proportions.
I like exploring different styles, namely 3D realistic drawings, and more minimalist images…
When I don’t feel that inspired, I look up for photos I like and stylize the character as much as possible. That helps me develop my skills and explore my creativity.
Forbes Virtual NFT Billionaire Character Illustrations
Bella:
What’s the workflow like when combining 2D with 3D?
Catarina:
I've always loved mixing media between 2D and 3D, and for that reason I’ve been working a lot with Jonas, as he is a 3D designer. One of the best things when you team up with someone is trying to take the most out of the other person’s skills.
So I started creating some drawings, and then Jonas would do the modelling. After that, I could explore different textures, colours, and ideas.
I began to feel that some of the things would work better in 2D rather than 3D, so I decided to replace some 3D elements. Then, we realized that it works and brings character to our work.
Bella:
Is there a project you’ve worked on that stands out as a favorite to you?
Catarina:
One of the projects I loved doing was for Forbes. I was lucky enough to have all the freedom to design this project. The idea was to create different characters that could work as a toolkit.
I started by developing the first sketches, working on proportions, and exploring different eyes, hair, and clothing.
The challenge was to integrate 2D well into 3D. So the same eyes or hair could work on other faces. I felt really happy with the result, and the client did too, which was very important to us.
Another one was a secret pitch, I really enjoyed working on it. It consisted in an animation video using paper characters. When I saw the references for the first time, I thought, “Omg, what am I going to do with those paper references, how can I create some cool characters using paper?” So it was a challenge!
At the end, it turned out to be an incredible assignment, one I couldn’t even imagine it would have such a new and different result. For me, developing the animals was a challenge because I wanted them to be singular and, at the same time, to be able to build them up on paper. We nailed it because we had finally found a graphic style with which we identified ourselves.
I share with you my favourite animal.
Bella:
What/who inspires you?
Catarina:
Lots of things and people. It’s something that happens naturally on a daily basis. I learn something new every day, whether through a conversation, a project I've had the opportunity to collaborate on, or just something I've seen.
I'm a person who is constantly overthinking about everything but also very emotional at the same time, so, sometimes, the way to get my feelings out is through drawing. So, my biggest inspiration is my daily life.
Caterina’s favorite animal.
Bella:
What advice do you have for getting out of a creative rut?
Catarina:
When I feel blocked, I try to get out of my routine, see something new, take a different route, and try to meet someone I haven't met for a long time, but who will bring me something new. Nowadays, it’s very normal to feel blocked; there’s so much going on around you that sometimes it makes you feel too small.
Most importantly, we should respect that sometimes we need time and space and not push ourselves too much; take your time.
Bella:
How would you describe your brand/style?
Catarina:
It’s a tricky question; I’ve never thought about it. It was something I developed when I started freelancing since it's important to show more solidity and to keep up to date. Whenever I develop a new project, I try to explore other styles within "my" style. I don't like to feel that I'm always doing the same thing because I end up building limitations and not growing professionally.
I think that the best way to describe my brand/style is as friendly and with a great connection with graphic design.
Some of Catarina’s personal illustrations!
Bella:
Anything coming up that you’re excited about?
Catarina:
There are many things, but I’ve been working on a toy, in collaboration with my partner, Jonas, for some time. I've almost finished the design, and now we're working on the modelling to print and paint it. We will do everything in-house because we had already explored some prototypes a year ago and want to do everything from scratch. The idea will be to develop a limited edition. I love drawing something and bringing it to life; I think it’s quite special.
Still from Catarina and Jonas animation and illustration course.
Takeover Tuesday with Charmaine Yu
An interview with Charmaine Yu: freelance illustrator and designer from the Philippines. I'm passionate about storytelling, and I have a curiosity that constantly fuels my drive to improve, try new things, and learn new skills
Interviewer: Bella Alfonsi
Read time: 5min
Bella:
Thank you for joining us for Takeover Tuesday, Charmaine! Please introduce yourself!
Charmaine:
Happy to have been invited 😊I’m Charmaine Yu! I’m a freelance illustrator and designer from the Philippines. I love working on motion design projects — creating storyboards, style frames, character designs, and other illustrated assets. When possible, I also enjoy working on editorial and branding projects. Recently, I’ve also started to call myself a budding cel animator, since being immersed into the world of motion design & animation has really inspired me to take the steps to learn how to make my drawings move.
Bella:
How did you get to where you are today in the industry?
Charmaine:
Hmm, there are definitely a whole bunch of things that I’m grateful for that helped me get to where I am now – education, experience, support, trust, luck, and dedication (or in other words stubbornness 😂).
I started off my career in 2019 as a fresh graduate from the University of the Philippines with a BFA in Visual Communication. Then, I worked as an in-house illustrator for a local tech startup, but after a year, I felt like I wasn’t making the work that I wanted to and decided to make a huge shift by jumping into freelance. Around the same time, I took School of Motion’s Illustration for Motion online course, which gave me the confidence to start doing work in the motion design space. Afterwards, I got to connect with amazing talented people in the industry, worked on my first few motion projects (thanks to studios and fellow freelancers who took a chance on me), and joined different motion communities where people would share resources, experiences, and opportunities (like MDA and Panimation slack channels).
Since then, whenever I’m on a project, I make sure to do good work; when I’m not on a project, I continue reaching out to studios/agencies, work on personal pieces or projects, and find ways to improve my skills.
Since I jumped into this industry as a freelancer and never got to experience being a part of a motion studio yet (though it is definitely something that I want to do in 2024 or after), research, reaching out, and asking questions have been incredibly important to navigating the industry. Being a part of Dash’s mentorship program in early 2023 also helped me so much in figuring out how certain things work, as well as how I could grow and progress as a creative.
I still have a long way to go career and skill-wise, but I’m incredibly fortunate and grateful to have been a part of some fun projects so far and to have worked with people across the globe!
In her free time, you might find Charmaine interacting with animals, figuring out cel animation, crocheting, learning a language, or searching for my next adventure.
Bella:
Do you have any advice for someone trying to be a freelance artist full-time?
Charmaine:
A WHOLE BUNCH. Hope it’s ok if I share a few!
Firstly, before going freelance full-time, create a potential client list. It would be a much smoother start into freelance if you already have a few potential clients who know and/or trust you and would probably be able to give you some work. If not, at least have an idea of who you can offer your services to and who would be your target clients.
Secondly, build out your savings (ideally enough to cover 6 months to 1 year of expenses) so that you’ve got a financial safety net in case it gets tough to find work, especially within the first year or so (or during a recession). This also gives you some financial peace of mind — enough to avoid pricing low on jobs just to get some money to pay the bills.
There’s a lot more I could say, but to keep it short, here’s my last piece of advice: talk to other freelancers. Working as a freelance artist can be kinda lonely — you may not have a team that you always work with or a boss/mentor to approach when you need guidance. I think it’s incredibly helpful to find freelancer friends who you could share experiences with; ask for help, advice, or critique when you need it; or collaborate with when working on larger projects.
Bella:
I loooove your characters. They have so much personality. How do you give life to something that isn't human, like your fluffy cloud-like creature in "Bounce"?
Charmaine:
Ahhh, thanks so much! Hmm, whenever I create characters (human or non-human), I always try to come up with a backstory: What’s their personality like? Why are they doing whatever they’re doing in the scene? What’s their relationship with other characters in the story? How are they feeling in this moment? And so on. This really helps to build up the “why” in my character designs and informs my decisions in the shape language, details, colors, etc.
Charmaine’s “Funny Creatures.”
Bella:
Is there a project you've done that stands out as a favorite to you?
Charmaine:
Well, “Bounce” definitely remains as one of my top favorites. It was my first fully illustrated looping animation! I went into it not quite sure if I could actually make what I was imagining in my head and with no idea of whether what I was doing was even right, but I came out of it incredibly happy with the outcome!
I said “yes” to something I haven’t really done before and gave myself a difficult challenge, but I was thankfully able to do it and deliver! So this project really felt like such an accomplishment to me and that I had leveled up because of it!
Bella:
What kind of work is most fulfilling to you?
Charmaine:
I find it very fulfilling when I get to discuss and brainstorm ideas on the project I’m working on — in other words, any project where I have a voice that will be heard and where I can suggest concepts, art direction, visual solutions, or approaches to accomplish the project’s goal. Basically, I like being valued as an artist not only by my technical skills, but my creative ideas & vision as well.
Being able to collaborate with a team of amazing artists is also incredibly fulfilling for me. I think it’s so awesome to have creatives, all with different skills and strengths, working together on a larger project and creating something that might’ve been impossible for just 1 person to make — like a community helping each other out and working towards a common goal.
Bella:
What method are you using to learn 2D cel animation?
Charmaine:
I’m on the journey of teaching myself 2D cel animation — that means Youtube “academy”, whatever free or affordable resources I can find online, books, lots of practice, and self-discipline. However, I’ll be honest that my cel animation learning has been kinda on and off throughout 2023. To add to that, it’s also been way too easy for me to just consume study content about cel animation and call it a day (or as it was coined in a substack post by Beth Spencer — “pro-CLASS-tinating” 😅). However, I’ve realized that I want to be serious about learning this, and that if I didn’t put in the hard work and actually apply those learnings into consistent practice, then I would never make any progress. That’s why, last November, I started planning out my own lesson plan, exercises, and personal projects that I wanted to work on in order get those practice hours in and create more animated work. I’m not sure how long it’ll take for me to get good and become more confident in my animation skills, but I’ll probably keep at it till I get there!
Some learning resources that I’ve been using include The Animator’s Survival Kit by Richard Williams, various Skillshare classes, and youtube videos (like those from Alex Grigg & Toniko Pantoja). I’ve also been studying animated shows (especially anime, which is a goldmine of amazing handdrawn animated goodness), films, and works from amazing animators I follow online (e.g. Reece Parker, Rachel Reid, Jocie Juritz, Henrique Barone).
“Bounce” - One of Charmaine’s favorite projects.
Bella:
Where/what do you get inspiration from?
Charmaine:
Anywhere and everywhere, really! I love getting inspired by artists I follow on Instagram, articles I read on Substack/Creative Boom/It’s Nice That, whatever I come across on Pinterest, and films & series that I’ve watched. Outside of the screen, I also draw inspiration from people-watching, nature, travelling, my daily life, and other experiences.
Bella:
What helps you get out of a creative block?
Charmaine:
Whenever I’ve felt uninspired, I’ve never liked trying to force my way through it as often it leads to results that I’m not really happy with. Instead, I find it helpful to step away for a bit, take a break, and do something that can relax my creative brain. Usually, I would get off my desk to take a walk, grab a snack, play with my cats, or simply take a nap — it’s amazing how many times sleep has given me a creative boost!
If the creative block is kinda bad, like maybe bordering on burnout, I would ideally take a longer break and try to find some inspiration: maybe I’ll decide to play around with materials and mediums that I wouldn’t normally work with, or maybe I’ll go on a vacation to see some new sights and create new experiences.
A set of styleframes that I created for a client titled “A Different World.”
Bella:
Any advice/takeaways?
Charmaine:
Sharing as advice something that I absolutely live by: Never stop learning! Whether it’s to improve your current skills to help level up your work or to learn a new hobby that you just want to get into, don’t be afraid to get out of your comfort zone, make mistakes, and learn something new ✨
Thanks again for inviting me onto Takeover Tuesdays and hope everyone has a lovely day!
Takeover Tuesday with Nicola Gigante
An interview with Nicola Giganta: an illustrator based in Orlando, FL whose focus lies in signage design, illustration, background painting and concept art for both the film and themed entertainment industries.
Interviewer: Bella Alfonsi
Read time: 5min
Bella:
Yo Nico! Can you give a lil' introduction for those who aren't familiar with you?
Nico:
Hi y’all my name is Nicola but my friends call me Nico. I’m an illustrator and concept artist originally from Mexico but based in Florida for the past 16 years. If I’m not in the studio working on a project you’ll catch me painting outside, playing soccer, traveling a la backpack, or trying to tire out my restless Aussie.
Bella:
What led you to a career in the art world?
Nico:
I feel very lucky to have discovered art long before I knew it could become a legit career path. When I was a kid, I’d fill out my homework papers with fantastical sketches from top to bottom, my teachers weren’t necessarily happy about that, but everyone sort of knew I was “the kid who can draw”. I also feel very lucky to come from a family who fostered and encouraged me to do what made me the happiest, and that was art! (but trust me, they weren’t very happy about me sketching on my math homework either). My mom is an award winning chef and my dad an architect and pottery artist, so if I wasn’t hanging out in the kitchen, you’d find me making clay sculptures. This cross-pollination environment helped a lot with fueling my creative imagination. Fast forward a bunch of years later, and I found myself making both the hardest and easiest decision of my life, should I go to art school, or should I pursue another non-creative career path at a more “traditional” university. I ended up choosing to attend SCAD for illustration. To me that was a “no-brainer”, easy choice because I knew I’d be pursuing my passion and love for art, but it was also hard because I still wasn’t unsure about what a life as an artist outside of school and home might look like, and all the challenges that my decision could bring in the coming years. That was certainly scary.
A self portrait of Nico.
Bella:
How do you think your time at SCAD made a difference in your life?
Nico:
My time in SCAD made a huge impact in my life. It was very much a right of passage for me, and I’m very lucky to have had that experience. I joined as a transfer student in the spring of 2015, and made a few friends on the first day, many of them whom I’m still very close to. SCAD is located in Savannah, a beautiful Spanish moss-adorned city just by the South Carolina-Georgia line. Living there was very inspiring in so many ways, and my peers, professors, and friends all contributed to my growth as an artist.
Bella:
Is there a project you've worked on that stands out as a favorite to you?
Nico:
I’ve been a part of many projects that have been in a way cornerstones in my career, most of them spanning different industries. When I’m posed with the “what’s your favorite project so far” to me is like asking a parent to chose a favorite child! But one project that I really enjoyed doing was the concept art I was tasked to do for the award-winning short film FATHEAD. Within the first meetings I had with the film director c. Craig and the producers, I knew this was a passion project for many in the production, and I immediately felt both very lucky and the pressure to do my very best. During the production, I got the chance to collaborate with many talented people in all departments of the filmmaking pipeline, and I got my first end-credits mention in a movie! FATHEAD has been shown in many film festivals around the world, and it’s won a lot of awards so far such as gold at the prestigious Cannes Film Festival in France! It is also the first film to be produced in Amazon’s LED volume, a new technology in filmmaking that’s already breaking ground in the industry, with shows like The Mandalorian and HBO’s House of Dragons using it after FATHEAD paved the way.
Concept art from FATHEAD.
Bella:
It must be so cool to see your work out in the world, like at The Children's Music Museum in Upstate/Greenville, South Carolina. What was the workflow like for this project?
Nico:
The Marsh Music project at the Children’s Museum in Greenville has to be also one of my favorite projects I’ve worked on so far in my career. No short in challenges though, I was very fortunate to have worked alongside creative powerhouses Jessica and Henry Marchant of Marchant Creative Group to bring this space and it’s characters to life. It started with a story about a frog and his swamp friends, all living in the South Carolina marshlands. The big element to the story is music and education. Each section of he story, or “beat”, features a different musical instrument that kids can learn to play as they go around the room. The concept/beginning stages of this project involved a lot of meetings to come up with the instruments that needed to not just sound good and work well but tie in to the story and setting, so we designed them all to fit the swamp/marshland theme. After a few brainstorming sessions, we came up with a lot of fun things, from rain wheels in the shape of lily pads, drums shaped like turtles, to a giant banjo/harp instrument that looks like an alligator! I then proceeded to illustrate 12 murals, character designs, and a few posters in an animated style that was quite new to me, but one that I’ve adopted well into other projects and personal pieces afterwards. If you’re ever in the Greenville area make sure to stop by and check it out!
Bella:
What advice would you give someone who is trying to "find their style”?
Nico:
When I was in college, and slightly after graduating I had a really hard time being happy with what I was producing as an artist. I remember being surrounded by lot’s of very talented illustrators and artists whom styles were so well defined it left me thinking “I’m so behind”. Finding your style isn’t a straight path, but a windy and bumpy one. It takes a lot of trial and error. One of my favorite quotes from a mentor I had earlier in my career is “practice makes progress”. If you find yourself having doubts about your work and your own style, just keep producing, don’t stop. A baby who stops at the crawling phase will never learn how to walk. I don’t mean to sound cliché or anything like that but everyone has a style, just like we all have different fingerprints! It’s just a matter of time before you find it and hone your skills, because most of the time you’ll likely be the last to notice it while people around you will see it first.
Bella:
Where do you find inspiration? How do you combat creative burnout?
Nico:
Inspiration is everything, everywhere, all at once. I am inspired by other artists, the masters of old too. When you imagine you’re inspired. Music is a big player in my inspiration along with traveling. I sometimes find myself listening to a song and imagining the lyrics transform into a music video inside my head. Going places is a way I relieve burnout, it allows me to have a break from the screen and tablet. It’s a way to recharge by doing other things not related to your daily routines back home. Traveling is a big source of inspiration for me as well. When I break up my daily routine to go someplace new or old, I try to look at everything from an artist point of view. Inspiration is fueled by intrigue. I like to question how things are made, like what makes a certain object interesting that most people would otherwise consider mundane or ordinary. Finding beauty in the mundane is a great way to overcome the “art block”. Once I started looking at the world through that lens I started producing art that I was very happy with!
Planning for the Marsh Music Exhibit in Greenville, SC.
Bella:
What's your favorite type of project to work on?
Nico:
Good question! I love projects that have a story behind it. To me, stories are the veil of good art, because without a story then how can anyone relate? The nature of being an illustrator means sometimes I’d be tasked to a project that doesn’t necessarily have a specific story to tell, but by looking at it through the lens I talked about in the previous question, I try to make it interesting and fun. I specifically love animation and film. Growing up I remember being so intrigued by the backgrounds in Disney movies and other tv shows that I’d sometimes forget about the plot. Some of my favorite projects have been illustrating backgrounds and landscapes. To me they’re just as important as the main characters themselves!
Bella:
What are your favorite softwares and tools to use when illustrating?
Nico:
I like to think the ax doesn’t to the tree cutting, the lumberjack does. Tools are there to help, not create. A lot of amazing things have come out of a simple napkin sketch, like the design of the new Chevy Camaro for the Bumblebee movie! But when it comes to client work, Adobe Photoshop and Illustrator are my bread and butter. If I’m doing personal work, I often bounce in between Procreate and HeavyPaint, depending on how much time I want to dedicate to the piece. I love the user-friendly ui of Procreate the most, I was able to pick it up and master it in a few weeks! HeavyPaint is a great app that allows you to paint quickly without worrying too much about details, it’s great for plein air painting for that matter. Additionally, if you’d ever met me in person, there’s a good chance I was holding my sketchbook in hand. I carry a pocket-size Moleskin sketchbook with a few micron pens everywhere I go! It’s the best way to capture anything that inspires me while I’m on the go, and it allows me to further develop drawing skills.
Bella:
Anything exciting coming up/final words of wisdom?
Nico:
I recently started becoming more serious about freelancing versus looking for an in-house job. It’s been quite challenging and scary, alas terrifying, and the road stretches far and wide. I’ve been struggling to find something stable, being an artist is no smooth path. But I try to celebrate any wins, big or small. When I’m feeling like I’m not heading anywhere or that my career is stalling, which happens more often than I’d like, I try to focus on why I decided to pursue art as a career in the first place. Keeping my goals in check, writing stuff down, sketching things and ideas, reading books, connecting with other artists, these have all been some of the ways I’ve been keeping myself from quitting the creative world. If I had any final words of wisdom, it’d be to remember we’re all in our own timeline. There’s no shame in being or feeling like a “late bloomer” in your career, or feeling that you haven’t found your style and you’re falling behind. Stop comparing yourself to others much more ahead in their careers than you, instead, learn from them. Reach out to your heroes, even if not all of them respond you never know who might. You’ll get there, but in your own time. By having trust in the process, and practicing as much as you can every day, things will come your way and doors will start to open. Just have faith and patience in yourself and try to have fun while you can!
Takeover Tuesday with David Holm
An interview with David Holm: a 2D animation & illustration specialist from Detroit, Michigan.
Interviewer: Bella Alfonsi
Read time: 5min
Bella:
Thanks for joining us for Takeover Tuesday, Dave! Please give the people a lil' introduction!
Dave:
My Name is David Holm and I am an animator/designer at Boxfort, in Detroit Michigan.
Bella:
How did you get into motion design?
Dave:
I went to school for graphic design originally but always wanted to make cartoons and make short films.
The community college at the time didn't have any classes for 2d animation.
But towards my last semester I won a scholarship contest. Which gave me the funds to take a full year of extra classes. So I took Intro to After Effects and Advanced After Effects(taught by Steve Savalle at the time)
And those two classes really helped me use my graphic design and illustration skills in a new way.
Then a year after graduating college in 2012 I landed my first in house studio job as a motion designer!
A frame David’s reel.
Bella:
What's the workflow like when mixing 2D and 3D styles together?
Dave:
When I work with mixing 2D and 3D I usually like the 3d elements to ground the 2D animations. So the characters will be all 2D animated but the environment is all made in 3D.
I just think mixing the 2d/3d can give you a really unique look and results. I also really like using glass and reflections to get cool random light leaks.
Bella:
I love me a character made from an inanimate object- big fan of yours. How do you give personality to something that isn't a human?
Dave:
Thank you! I really have a wild imagination that lets me give random objects backstories and wonder how this character/object behaves in an animated world.
Every object in my house has been drawn with a face lol
Dave worked with his pals Gunner to create some animated stickers for a unique mint company called Flintt Mints
Bella:
Do you have a favorite project that you've worked on?
Dave:
My favorite project I've worked on is probably Recess or Half Rez, because we collaborated together to mix a bunch of styles together and made something that felt fresh and unique.
Bella:
Where do you find inspiration?
Dave:
I find inspiration in everyday life. I really benefit from going outside and just watching the plants sway in the wind. And see the wild life thrive and just live around us.
Also bringing a mini sketch book around and using it to do quick idea sketches on the spot.
Bella:
What are you most proud of in your career thus far?
Dave:
What I am most proud of in my career would be probably being able to successfully work as an animator/designer and pursue other hobbies on the side.
Recently I joined my friends band and being freelance lets me be flexible to do both. Also, contributing on the Dash Bash titles this year was a highlight too!
It was a dream project to work with Dash and have it be seen by so many creatives.
Frame from Recess, a Boxfort short film.
Bella:
What's it like working at Boxfort? Do you collaborate often with fellow freelancers?
Dave:
Working at Boxfort has been incredible, we have grown a lot in the last year and we have a lot of new creative energy. We do collaborate a lot by giving each other advice or suggestions. And we are also in the process of creating a handful
of new animated short films. We actually just released an animated short for the new Gunner School. You can check that out here.
Bella:
Do you have any advice for being stuck in a creative rut/how to get out of it?
Dave:
If I get stuck in a creative rut, I usually need to take a break from the screen and all technology. Taking a walk in the woods or a park helps me so much to give myself some clarity and motivation.
Music playlists that are made to get me motivated and stay creative help me a lot too. Also exercise a little will give your brain a boost. We like to play hacky Sack to break up the screen time. It gets your body moving and it's fun!
Bella:
Any final words of wisdom?
Dave:
Final words of wisdom would be to write down your projects/to do lists daily. Sketch ideas out instead of doom scrolling social media. Also, you should set aside a day to not be on the computer at least once a week.
Takeover Tuesday with Liz Klein DiBello
An interview with Liz Klein DiBello: a Brooklyn based designer, animator and creative director.
Interviewer: Bella Alfonsi
Read time: 5min
Bella:
Thanks for joining us for Takeover Tuesday, Liz! Can you please give us a lil' introduction?
Liz:
Thanks so much for having me in! I’m so happy to be a part of this!
I’m Liz Klein DiBello, and I’m a Brooklyn based designer, animator and creative director.
I come to motion design with a graphic design background, and it’s a part of everything I do. My work has focused on design-based motion projects like network rebrands and broadcast design, commercials and online videos, but has also included projects that focus more on a collage and texture-based approach which lends itself to projects like explainer videos, PSA’s and more.
Also, I just recently joined the incredibly talented team at Mighty Oak full time as Associate Creative Director!
Bella:
How did your career in motion design begin?
Liz:
From a young age I was always interested in anything related to drawing, painting and crafting, so I guess you could say it started there. There was a chest of drawers in my house filled with all sorts of crafting materials: different types of papers, scissors, pastels, crayons, markers and more (this is probably what started my interest in collage). When I got older and my family got their first computer, I got super into Photoshop and discovered graphic design. Later I found out that I could do this as my career, and that’s what made me pursue a design education.
But for motion design specifically, that part of my story started in school. I was going to the School of Visual Arts in New York for Graphic Design, and took Ori Kleiner’s intro to motion class Junior year. Motion design and After Effects was still relatively new at the time, and I loved the idea of bringing design to life and pairing it with music. Ori would show the class so many examples of great titles sequences and introduced us to the process of making motion graphics. I was super inspired by seeing how others were using this new tool. Senior year there was an option to specialize in motion design and I knew it was the right move for me. I decided to do a portfolio class with Ryan Moore.
During school I had always kind of been working, I was always very practical and really wanted to dive right into real life projects. I was interning at Nickelodeon, but I also started taking on a few freelance jobs here and there. One of my first motion design jobs was a book trailer that was all kinetic type, which was trending at the time.
After I graduated, I found my first full time job at The String Theory, a small studio in Manhattan that introduced me to so many different types of projects– anything from broadway commercials, to billboards in Times Square, explainer videos, lyric videos and so much more.
A frame from Liz’s DogTV project.
Bella:
With expertise in multiple areas, from illustration to art direction, is there a part of the creative process that you enjoy doing the most?
Liz:
The beginning of the creative process is always my favorite. I like to spend time upfront researching, learning, looking for inspiration, and exploring the different directions a project could go. What I find during this phase can help inform design decisions, and the look and feel of what I’m working on. There’s so much potential during this step.
Bella:
Do you have any advice for other artists trying to go full-time freelance?
Liz:
I have SO many freelance words of wisdom! One big one is that community is super important for many reasons- it will not only keep the jobs flowing, but there’s also an element of support that is there. There’s moments where you might feel isolated because you are flying solo. You’re going to have questions about rates, or the hold system, or maybe you just want to bounce an idea off of someone, but you don’t have co-workers anymore to do that with. Panimation NYC is one of those communities, and Dorca Musseb asked me last year to become an admin. It’s such a great space to provide all of those resources, plus just being a way to meet some genuinely cool people, and I’m happy to be a part of that.
Another piece of advice is boundaries during bookings- define them before you start looking for jobs, and stick to them. For example, how many hours does your rate include, 8, 10? What is your overtime rate, and when does that kick in?
Bella:
Where do you find inspiration? How do you combat creative burnout?
Liz:
Of course I’m constantly inspired by the many talented artists and studios in our community, but I try to look outside of the industry as well so I can get a fresh perspective. Some of the best inspiration can come from a trip I just took, an exhibition that I recently saw at a museum or gallery, or just walking around the streets of New York. Music has also always been a huge inspiration of mine– when I go to a concert, I always look forward to seeing what kinds of graphics are on the screen behind the band and what the merch looks like. Music can have such an impact on how something moves and looks.
Inspiration is also one way to fight burnout. Burnout is so real and so important to acknowledge. It’s important to get ahead of it and realize when it’s starting to happen and what your key signs are. For how to recharge, it’s kind of a balance between just stopping to relax fully physically and mentally, but creatively. For the physical/mental part, doing something away from the computer and devices is pretty key- like a hike in nature, or yoga.
Bella:
Your style is super fun and colorful. What would you tell someone who is trying to "find their own style"?
Liz:
Thank you! I would say to take note of what you enjoy working on the most, and try to do more of that. Your style will naturally evolve from there.
I’d also say my own style is still evolving, it’s a long road! So don’t get discouraged if you don’t have a “style” right away. Sometimes you can only see the pattern in your work by looking back at your past work and seeing the common threads.
Frame from Liz’s reel.
Bella:
Do any of the projects you've worked on stand out as a favorite?
Liz:
I don’t know if it gets much better than DOGTV. I had always wanted to work on a network rebrand, and Andrea Pabalan and Darci Manely at thelab nyc approached me to art direct a rebrand for the streaming service.
I should explain that DOGTV is a streaming service for dogs– it keeps them occupied while their pet parents are out of the house, and is actually based on scientific research around reducing stress in dogs. The channel content is actually broadcast in colors that dog’s eyes can see. So it’s a fun project but also serves a helpful purpose.
Our team worked on an entirely new set of assets for the brand that could live on the streaming service, but also in print and digital too. We started with a new logo, typefaces, colors, tone of voice, custom patterns, illustrations, and a brand new photo and footage library. Then we took those elements, and created a new look and feel for the streaming service itself and its content– so everything from bumpers, to transitions and lower thirds, to a sample promo for one of the shows.
We wanted the look and feel to reflect the energetic and unique personalities of dogs, so we went super bold, colorful and poppy. Knowing this was a rebrand for a channel based around dogs, motion was always a huge part of this rebrand and would be something we kept gut checking ourselves against throughout the process. We knew everything we created had to feel like it had the right energy and a playfulness to it.
One of the most fun parts of the project was getting to have a two day photo and live action shoot with over 30 dogs. I made a lot of new furry friends!
Bella:
How do you make yourself stand out among other artists when pitching to a new client?
Liz:
For me it’s not about looking at it as a competition. It’s all about recognizing what you bring to the table and pointing out what makes you and your skills unique, and why and how those things would make the client’s project great. For me, it’s that I can wear many hats- I can design, animate, edit, illustrate, and direct. And I enjoy hopping into all of those roles!
Bella:
What's your proudest moment in your career thus far?
Liz:
I’m really proud of the projects that I work on that give back in some way and use design and animation to serve a greater purpose. I’ve now worked on a few projects that are centered around the importance of elections and voting, a cause that I deeply believe in. I was lucky enough to work on FiveThirtyEight’s The New Bellwethers series, which came out at the time of the 2016 election. Even though the election didn’t pan out as I had wanted, it felt good to be able to contribute to the conversation at that time. Another election based project I’ve gotten to work on recently with Mighty Oak is a spot for NYC Votes. We’re breaking down the process of how to vote to help get more people out there on election day.
And one more bonus proud moment- someone once got a tattoo of a logo that I made. I can’t believe someone liked my design so much that they wanted it with them forever! So that’s definitely up there with my top moments.
Frame from FiveThirtyEight’s The Bellwethers series.
Bella:
Are there any projects coming up that you're excited about?
Liz:
Right now I’m working on a series of collage-based videos for IBM, which I’m pretty excited about.
Thank you so much for the invitation again, it means so much to me. I really enjoy reading these interviews and it’s great to be a part of this series!
Takeover Tuesday with Alejandro Grima
An interview with Alejandro Grima: a freelance art director, motion designer and animator based in Madrid, working for start-ups, companies and agencies around the globe on projects big and small.
Interviewer: Matea Losenegger
Read time: 5min
Matea:
Hello! Thank you for taking time to participate in our series. Can you please introduce yourself and your work?
Alejandro:
Hi there! My name is Alejandro and I’m a Madrid-based motion designer and animator. I was once a jack-of-all-trades graphic designer that worked on digital design, packaging, branding and animation, but 7 years ago I specialized in motion graphics and I’ve been freelancing since.
I’ve been able to work with clients and studios around the globe, and not being restricted geographically and being able to meet people from different backgrounds are some of the things I enjoy the most about freelancing.
When I’m not playing around with keyframes in After Effects, I’m probably discovering new fancy coffee shops, running or taking photos.
Matea:
You have a lot of fun and striking vector work in your portfolio. How did you develop your design style?
Alejandro:
I didn’t really develop a style in a conscious way, I think it has more to do with the evolution of my career: I started out as a branding/digital graphic designer without a proper interest in illustration and maybe that’s how I was initially attached to using simple vectors (also due to the lack of more complex illustration skills). It was later on that I gained interest in more illustrative styles after meeting and working with illustrations, animating their work, and then trying to replicate what they were marvelously doing.
Having said this, I’m really happy that I come from a pure graphic design background, because it allows me to approach each project from a functional point of view and then go for the style that I think should work best. Versatility is key!
A frame from Alejandro’s Lucidity Tech project.
Matea:
On a similar note, I really love your logo and 36 days of type animations. Is there a secret sauce in creating precise and effective visuals?
Alejandro:
I would say trusting the process. I usually get to a result animation I’m happy with after following these three steps:
First, planning everything, doing quick sketches or a storyboard to visualize how everything is going to move.
Secondly, work on the movements, nailing the key poses and how every element interact with each other.
And last but not least, spending time working on the timings of every move, because many times a movement lasting ore or a few more/less frames can really make a difference in the end result.
Matea:
You've obviously honed your craft in Adobe Illustrator and After Effects. Are there any plugins or additional software you like to use in your work?
Alejandro:
Way to many, perhaps! But mainly Overlord (which I find crucial to effortlessly bridge between Illustrator and After Effects), and Duik, Key Cloner and Nudge for quicker and precise keyframe tweaking.
Some of Alejandro’s 36 days of Type explorations.
Matea:
Where do you find inspiration- in and out of the art world?
Alejandro:
In regards to art related stuff, I enjoy going to exhibitions and having a look at anything that has to do with product design and architecture. I even have a dedicated architecture-focused Instagram account because I also love photography and these two subjects collide frequently.
Outside of the arts world, I think what inspires me the most is probably meeting people. I’m a shy person, so it isn’t always easy, but I actively try to push myself out of the comfort zone because I find discovering about other people’s lives, jobs and ways of thinking absolutely enriching.
Matea:
What was your favorite project you've worked on and why does it stand out to you?
Alejandro:
Probably the work I did for Lucidity. I got to learn a lot of really interesting stuff from their team, and they were all a delight to work with. They really know their product and are were able to contribute with interesting ideas while giving me absolute freedom to visualise the information at the same time and could work on some interesting animations and transitions.
Alejandro’s project for Centro Nacional de Golf.
Matea:
You've worked with an interesting variety of clients. What's your favorite type of client to work with?
Alejandro:
Definitely the clients that, because of the nature of the project, make you learn new stuff. For example, I worked on a couple of animation explainer videos not too long ago for a blockchain-based technology and a new pharma product, so in order to being able to translate the information into something visual you have to understand well how this technology works and how that medication affects the body. And, by the end of the day, you go to bed with knowing more interesting stuff than when you woke up.
Matea:
How do you fight burnout and stay motivated to create?
Alejandro:
For me, it’s a balance between routine and the unexpected. While exercising and meditation have become keystones of my mental health, I also try to fit as many activities involving new experiences in my schedule as possible. Be it seeing an exhibition, trying a new sport, getting lost around a part of the city you’ve never been to, or trying that fancy new cocktail bar you discovered last week.
Also, special mention to the occasional chatting with my creative friends Vivian, Lucía and Miguel over a cup of coffee. They’re incredibly inspiring people and their insight has got me out of a creative block more times than I can count (thanks guys!).
Matea:
Is there a type of animation you're interested in exploring?
Alejandro:
I’m always trying to learn new stuff but seeing so many talented people doing so many different things on social networks doesn’t really help with the fact that there are only so many hours in a day (ha!). So one can just set priorities, and my current priority is improving my frame-by frame animation skills. After this, I would love to start playing around with code and interactive animations.
Motion for Wearebold & Somosmejor’s branding of OEI
Matea:
Are there any upcoming projects you're excited to share this year?
Alejandro:
As for commissions, I’m particularly excited about the motion identity explorations I’m developing for a couple of design studios here in Spain. And in regards to personal/side projects, I’m working on my first short film that’s allowing me to explore new techniques. All I can say for now is that it’s about museums and some absurd things happening inside them ;)
Takeover Tuesday Veterans Day Edition with Jeffery Lawson
An interview with Jeffery Lawson: an Art director / Illustrator born and raised in NC who it a bit of a tactile tradesman , lover of all things nature and color.
Interviewer: Bella Alfonsi
Read time: 5min
Bella:
Thanks so much for joining us for Takeover Tuesday, Jeffery! Could you tell us about yourself?
Jeffery:
I am a Veteran, Art Director, Designer, and illustrator born and raised in North Carolina. Most of the work I love making is mixed with fun and a bit of thoughtfulness. I love printmaking and collecting vintage goosebumps books. I am a nature lover and 80’s horror movie aficionado and lover of all things spooky.
Bella:
How did you find your way into motion design? A bit of your background?
Jeffery:
That's a bit of an interesting story! Hold onto your seats, this one's a doozy. My journey into motion design looks like a bit of a treasure map with many points. In the early 2000’s I got started in design learning to be a screen printer and tattoo artist in my local area. Fast forward many moons later I ended up leaving my career in the military and going back to college to be a student.
A frame from Jeff’s Logitech project with Demo Duck.
Bella:
How was the transition from the military to being a student?
Jeffery:
It was by far one of the most challenging periods in my life. I like to call this my transition phase. My most memorable moment, which was the most challenging, was when I separated from the military on a Friday and Monday morning I was sitting inside a college classroom. It was a complete mental shock not only culturally but mentally as well. Having served in two combat zones made it a little harder given the difference between military life and civilian life. For example, there are strict timelines in the military, and transitioning to civilian life you no longer have those in place and must set them for yourself.
Bella:
What did you learn from being in the military that carries over into your career today?
Jeffery:
There are a few military lessons that I still carry with me but the most important comes from an old army leadership manual. For more about this topic, you can google the 4 c’s of army leadership.
Competence - This means being operationally and technically skilled at what the organization does. When one moves up their understanding of the entire process is far more important than technical skills.
Commitment- This means placing heart and soul not only into the organization but most importantly of all its people. For example, A great leader arrives an hour early and leaves an hour after the last team member clocks out. A committed leader takes the time to learn the habits of each team member and then leads them accordingly.
Candor - This means always being able to be candid at all levels regardless of position. Basically, it means being able to be honest about something regardless of how someone might feel.
Courage - This means having not only physical courage but moral courage to say and do what is right even if one must stand up to someone.
One of several concepts chosen for a client pitch for Tango Analytics
Bella:
What do you want to say to those who were in your shoes a few years ago?
Jeffery:
I'd tell them to reference an old proverb that goes like this “Seek and you shall find “. How this relates to your career is as follows.
1- Seek to fill the gap- There's a beautiful video series by Ira Glass that was shared with me called The Gap. In this video, he talks about going through a volume of work to fill the gap between where you are and where you want to be. My interpretation of this is something I always share with my mentees and I want to share it with you. In order to get where you are trying to go you have to fill this imaginary hole with things that are going to make you better. Examples of these things are tutorials, podcasts, lectures, meteors, personal work, feedback, and books.
2- Seek discipline - There's a great book out there that I've read several times called “Discipline Equals Freedom: Field Manual” by Jocko Willink which is essentially the key to filling the gap that I discussed above. The term discipline equals freedom applies to every aspect of your life and if you want more freedom you gotta get more discipline in your life.
3- Seek a village - There's a quote by the motivational speaker Jim Rohan that states that we are the average of the 5 people we spend our time with. My interpretation of this is that during my career so far I've befriended people who share similar values and beliefs as I do but who are also far more talented than me. By seeking a village of people who support you but who can also offer up honest advice it will help you see the chinks in your own armor and make you stronger.
Bella:
What are some of the techniques you use to create the work you do?
Jeffery:
A magician never tells his secrets, am I right? WRONG. To be super transparent I'm all over the place with techniques because I love exploring and experimenting. I will say that I consider myself a tactile tradesman of sorts. I enjoy integrating things that can be done using printed methods or by hand and merging them with digital aesthetics. For example, recently I had the pleasure of creating a title sequence project at Gunner School, and after brainstorming and pitching two directions I settled on one that used scanned-in elements from nature to emphasize the core elements of the movie.
Art Direction Jeff provided for Prisidio vis Demo Duck
Bella:
Do you have a favorite type of project to work on?
Jeffery:
This question is a bit of a hard one! In general, I have a deep appreciation for mixed media art. My interests span from collage to two-dimensional works and even dabble in a small touch of 3D. My preferred project styles can vary, but there's usually a common thread tying them together, and that's the element of enjoyment. Much of this passion is showcased on my website within a category I've named "TIDBITS," where I explore diverse artistic styles.
Bella:
You mentioned schooling and I see you recently attended Gunner School. What was that like?
Jeffery:
Attending Gunner School was a truly transformative experience. I had the privilege of exploring new ways of animation, thanks to the guidance and support of my peers and mentors. This opportunity encouraged my passion for learning and pushed me to unlock my potential. Through collaboration and hard work, I grew into a more confident and knowledgeable individual. This journey left a lasting impact on my life, opening doors to exciting possibilities and shaping my identity and outlook in profound ways.
Bella:
What are your goals for the next couple of years?
Jeffery:
Career:
1- Full-time employment with studio
2- Explore more creative styles of design
3- Publish a book on creative thinking
Personal:
1- Spend more time with family
2- Nurture more creatives
3- Watch more horror movies
Jeffery’s new demo reel.
Bella:
Was there ever a time when you didn't think breaking into Motion Design was even possible?
Jeffery:
Indeed, it's important to remember that every profession has its share of highs and lows, and taking that initial step can be quite challenging when embarking on any career journey. In my own experience, after graduating, I initially had a fantastic internship opportunity lined up, but unexpected circumstances threw a wrench in my plans. After this happened, luckily, I had the awesome support of a mentor whom I met through School of Motion to help me navigate such an event. Fast forward 8 months and with this person's help I had built a portfolio.
Bella:
Who are your personal heroes?
Jeffery:
Please bear with me as I share a touching story about my personal hero, Amanda Russell. Amanda is a Creative Director at CREAM Studio, and she is not only a highly accomplished professional but also an exceptional human being. Her boundless compassion has left an indelible mark on me that I try to emulate to others. Countless times, Amanda's unique blend of creativity and kindness has guided me through challenges in my own career that I couldn't have overcome on my own. In addition to her unwavering empathy, she serves as a deep wellspring of inspiration, embodying the qualities I deeply admire and aspire to cultivate in myself. Her steadfast commitment to creativity and the well-being of those around her should serve as a guiding light for anyone seeking a mentor in their career.
Bella:
Who are your personal heroes?
Jeffery:
Eddie: I was in the desert once, out in the middle of nowhere, absolutely nowhere. Just me, the sand, and silence. But if you know what to listen for, it ain’t silent out there. I heard a music out there I never heard before. In the silence. That’s what I’m after, kid. That’s intense. You dig down deep and touch something like that, people are gonna listen. They’ll listen to you because you got something to say! Not just something to show. You understand?
This quote comes from one of my favorite 80s movies called ‘Eddie and the Cruisers”. Sometimes you have to shut out all the noise of the world so you can hear your own internal voice. We all have an internal compass / creative voice we must listen to and when you add in the many distractions of the modern age it can get quite noisy. Enough to the point where you can't even discern what direction you should point your compass.
Takeover Tuesday with André Leite
An interview with André Leite: a motion designer and pizza lover from Brazil, currently living in Lisbon, Portugal.
Interviewer: Bella Alfonsi
Read time: 5min
Bella:
Thanks so much for joining us for Takeover Tuesday, Andre! Could you please give us a lil' intro?
André:
Hey there! I'm André Leite, a creative motion designer, punk rock enthusiast, and pizza lover, originally from Brazil, but currently rocking it in Lisbon, Portugal.
Bella:
How did your career in the motion industry start?
André:
This a long one…before diving into Motion, I went through various "fun" jobs. I worked at a skate shop, a tattoo studio, and also organizing music shows in Fortaleza (my hometown). By chance, in 2008, a friend invited me to work at a local TV network that only played music videos. I've always had a passion for videos and music, so when I saw the editing suites there, I thought to myself, "This is where I belong, sitting in the air conditioning (Fortaleza is crazy hot!) and editing MTV style segments - this is perfect!”
After learning how to edit, I started watching Andrew Kramer's videos and gradually transitioned from editing to VFX. I dived deeper into my studies through tutorials and books. In other words, I was completely self-taught on this journey.
I then began working at commercial production companies, where, in addition to editing and VFX, I was also required to animate texts, icons, packshots,
transitions, and more. It was there that I discovered the magical world of animation. Although I sometimes worked 14-18 hours a day and even slept several nights on an air mattress in the editing suite, I can say that this period was an intensive After Effects course. I faced all sorts of challenges and never had enough time. I struggled a lot, but I also learned a great deal.
After working some years at the top video production companies in Fortaleza, I moved to São Paulo, the land of opportunities. If you stand still for too long on street corner in São Paulo, a job might just fall and hit your head. After a while, throught networking, agencies and studios were constantly calling me to create explainer videos, which I loved because I found working with animation is much more enjoyable than VFX. I became a freelancer and never looked back. After a few of years, I wanted to challenge myself so, I bought "The Animator's Survival Kit" and focused my studies on character animation. And that's what I continue to do to this day.
A frame from André’s reel.
Bella:
With over 10 years of experience in the industry, how do you feel it has changed over time?
André:
Definitely, the amount of information and softwares is crazy now! Back when I started was challenging to find study materials, especially for those who didn't speak English. It was very rare to come across another motion designer. Nowadays, if you open a pack of cereal, you might even find a motion designer as prize…
Motion design has become incredibly popular. Every client wants or already has a motion video for their company. With each passing day, there is new information and techniques to study. At the same time, I really feel motion design has evolved into a vast international community, where practically anyone can participate, whether they're working in the field or simply appreciating the work. And events such as OFFF or Dash Bash really help to consolidate this sense of Community.
Bella:
What's the animation scene like in Portugal? Are your clients mostly there or do you find yourself working more internationally?
André:
When I arrived here in 2017, I was primarily working for the Portuguese market. It was great! I made a lot of networking connections, friends, and learned a lot. However, Portugal is a small country, and there aren't many clients with big budgets. So, gradually, I started seeking international clients to not solely depend on the local market. In my case, nowadays, I would say that I work 25% for Portugal and 75% overseas.I believe the studios here are doing the same, increasingly looking for international clients.
An undeniable fact about Portugal is the abundance of talent—there's truly a lot of it! However, when these talents are unable to work remotely, they often move to countries that offer better pay. Overall, I feel that with each passing year, the motion community in Portugal is stronger and more competitive.
Style frame from “Lagunitas IPA Day.”
Bella:
What's your process like for animating characters? What's your favorite thing about character animation?
André:
I'm a rebel who likes to do everything within After Effects, including the illustration, if possible. And I stick to the basic principles of animation.
I normally start by creating simple key poses, sometimes using "stick paths" just to understand what kind of rig I'll need. Once I have a simple rig for the character, I begin animating the in-between frames, and only then do I add details like lighting, shadows, and textures. I usually leave the animation of the head/face for last, I'm not sure why, probably it's just a habit.
Without a doubt what I enjoy the most is the challenge of always doing something new, either animating different art styles or trying out a new character movement that I've never done before. It constantly requires me to put my brain to work, figuring out how to achieve it, and it never gets boring.
Bella:
You've worked in so many different fun styles. Is there one you enjoy the most?
André:
To be honest, I don't have a preferred style, I simply enjoy animating. Nowadays, I have been able to choose
my projects with more aesthetic consideration, which is great! In the past, I animated numerous stock image characters, but now I tend to collaborate with illustrators who have their own unique style. In addition to character animation, I'm particularly drawn to animating technology videos in a UX/UI style, with all that gradients and abstract shapes, I love it!
Gif from the “Make your Flag Green” project.
Bella:
Is there a project you've worked on that stands out as a favorite to you?
André:
Yes! I’ve a project that is very dear to me, and surprisingly, it's a video without any characters. What makes me love this video so much is that it was created from scratch - script to final video by myself, my wife, and my former business partner— a very small team. We had limited time and resources, but it was a lot of fun to work on and it gained quite a lot of views on social media.
Here's the link for anyone who wants to check it out.
Bella:
When you find yourself in a creative rut, how do you get out of it? What or who inspires you?
André:
Well, I strive to remain in a perpetual state of motion, keeping myself updated both online and in the so-called "real world," although who knows if we're already in the Matrix after all these AI advancements. I go to museums, concerts, and industry conferences to seek
inspiration too. Sometimes, I observe people, like people riding bicycles on the streets, and that becomes a source of inspiration for animating a character. I’ve always been very observant, so be careful not to become a reference in my work!
Bella:
What's the proudest moment in your career thus far?
André:
The first time I worked for a major studio outside of Brazil I really felt like I had broken a barrier. After opening that door, international clients started coming one after another, leading to cooler projects, working with big teams and renowned brands.
Frame from the Shillington Manifesto - one of André’s favorite projects.
Bella:
Any final words of advice or projects coming up this year that you're excited about you'd like to share?
André:
Firstly, I would like to thank Dash for the invitation and acknowledge this initiative that, in my opinion, adds a lot to our community. Thank you!! \o/
A piece of advice for everyone starting in this field is to remember that it's not enough to master all the software. We must realize that a significant part of the work is communication. Often, the biggest challenge is understanding what the client truly wants and finding the best way to convey the message. Sometimes, it's something simple, yet powerful. What I mean is that having good communication with your client is more
valuable than spending nights trying to create something overly complex that isn't what the client desires but rather what you want.
Recently, I was invited to animate Colonel Sanders from KFC, which was awesome, because he is such a recognizable character. It was a super complex photo-collage project, but at the same time, a lot of fun. We are still working on the Behance page, but here is the final video. I hope you enjoy it: